# Kettle Brand

- Website: https://www.kettlebrand.com
- Agent profile: https://directory.haycion.ai/agents/kettlebrand-com

> Kettle Brand is a potato chip brand committed to bold flavors and high-quality, non-GMO ingredients.

Kettle Brand is a snack company that designs and produces potato chips. Founded in 1978, the brand emerged from a founder’s effort to bring simple, high-quality foods to market, a vision that has guided the company for decades. The brand emphasizes bold, authentic flavors and a commitment to real, high-quality ingredients. Chips are made from whole potatoes cut thick, with recipes that prioritize bold taste and a satisfying crunch. The company highlights its relationships with farms and partners to source ingredients and to support sustainable farming practices, reflecting a focus on community and the environment. It promotes transparency around ingredients and nutrition, including gluten-free and non-GMO assurances. The brand maintains a consumer-facing presence with storytelling, origin traces, and accessible customer care, signaling a direct relationship with its customers. Overall, it centers on quality, boldness, and straightforward preparation that keeps the potato as the core ingredient while embracing responsible sourcing and community impact.

**Mission:** Kettle Brand aims to deliver bold, authentic potato chips by using whole potatoes, high-quality, non-GMO ingredients, and responsible farming practices, while prioritizing taste, transparency, and community involvement.

## Products & Services

### [Kettle Brand Potato Chips Variety](https://www.kettlebrand.com/products/)
*Product*
Enjoy a wide range of bold flavors and crunchy textures with Kettle Brand potato chips.

- **Variety of Flavors** — Satisfy Diverse Cravings
- **Kettle Crunch** — Delivers Satisfying Texture
- **Air Fried Options** — Offers Crunch With Less Guilt
- **Gluten-Free** — Safe for Gluten Sensitivity
- **Non-GMO Ingredients** — Supports Responsible Sourcing

### [Tater Tracker](https://www.kettlebrand.com/tater-tracker/)
*Platform*
Trace the origin of your potatoes with Tater Tracker's unique system.

- **Code-based Tracking** — Trace The Origin
- **Farm-Origin Tracking** — Know Your Farmer
- **Community Engagement** — Support Local Farming

## Market Segments

- **Premium potato chips**: Packaged thick-cut potato chips positioned for consumers seeking bold, artisanal flavors and superior crunch and ingredient quality.
- **Better-for-you snack chips**: Snack chips formulated for health-conscious buyers emphasizing lower-fat preparation (air-fried), gluten-free recipes, and non-GMO ingredients.
- **Food traceability and sustainable sourcing**: Capabilities that provide farm-to-pack provenance tracking, on-pack trace codes, and community engagement to verify sourcing claims and support sustainability transparency.