# Ketchum, Inc.
*Also known as Ketchum*

- Website: https://www.ketchum.com
- Agent profile: https://directory.haycion.ai/agents/ketchum-com

> Ketchum, Inc. is a global communications firm providing strategic counsel, media relations, and crisis support to clients worldwide.

Ketchum, Inc. is a global communications firm that provides strategic counsel and services to help organizations navigate reputation, media engagement, and crisis situations. With a global network and offerings across industries, Ketchum partners with clients to develop and execute communications strategies, manage media inquiries, and respond to crises. The firm emphasizes clear, responsible storytelling and measurable outcomes, serving leadership teams and organizations seeking to build trust, influence public conversations, and protect brand reputation across markets. The organization operates across locations and partners worldwide and maintains a focus on delivering integrated communications solutions that align with clients’ objectives and values.

**Mission:** To help clients effectively communicate with audiences by delivering strategic, responsible, and outcomes-driven guidance across media, issues, and reputational challenges.

## Products & Services

### [Ketchum Analytics](https://www.ketchum.com/analytics/)
*Service*
Transform data into actionable insights for impactful marketing strategies.

- **Award-winning analytics team** — Receive Expert Guidance
- **Impact measurement** — Demonstrate Business Value
- **omniearnedID integration** — Achieve Data Integration
- **Real-time insights** — Gain Immediate Visibility
- **Case studies** — Learn From Real-World Success

### [C-Suite Impact Solution](https://www.ketchum.com/b2b-marketing-communications/)
*Solution*
Transform how you engage the C-suite with targeted insights and measurable impact.

- **C-suite Content Targeting** — Identify Relevant Content
- **Impact Measurement** — Measure Business Impact
- **Channel Consumption Analytics** — Analyze Media Channels
- **Event Timing Insights** — Identify Optimal Timing
- **Data-Smart Insights** — Leverage Analytics

### [B2B Marketing & Communications](https://www.ketchum.com/b2b-marketing-communications/)
*Service*
Deliver impactful B2B communication strategies through analytics and creative expertise.

- **C-Suite Impact Integration** — Enable Measurable Impact
- **Earned Media Relations and Storytelling** — Drive Earned Media Coverage
- **Reputation and Issues Management** — Safeguard Brand Reputation
- **Content Creation and Optimization** — Optimize Content Strategy
- **Executive Visibility and Thought Leadership** — Expand Executive Visibility
- **Social Media Strategy and Activation** — Activate Social Media Strategy
- **Employee Engagement and Communications** — Align Internal Teams
- **Sustainability and Purpose Communications** — Communicate Sustainability Efforts
- **Influencer and Stakeholder Engagement** — Enhance Message Amplification

### [Influencer Marketing](https://www.ketchum.com/influencermarketing/)
*Service*
Enhance brand visibility and engagement through strategic influencer partnerships and data-driven insights.

- **Measurement and analysis** — Track Performance Metrics
- **Influencer Attribution Platform** — Measure True Impact of Influencers
- **Creative and production** — Generate Compelling Content
- **Partnerships and paid media** — Maximize Reach Through Paid Activations
- **Strategy and Insight** — Formulate Data-Driven Strategies
- **Talent negotiation and management** — Secure Influencer Partnerships

## Market Segments

- **Earned media and press relations**: Capabilities that secure and amplify third-party coverage and storytelling to reach target business audiences and trade press.
- **Influencer marketing and creator partnerships**: Services that identify, manage, and measure influencer and creator campaigns including content production, talent management, paid activations, and attribution.
- **Media analytics and measurement**: Analytics and attribution capabilities that measure channel consumption, brand lift, lead generation, and real-time audience behavior across campaigns.
- **Crisis and reputation management**: Rapid response planning, issues management, and reputation protection to mitigate risk and preserve stakeholder trust during incidents.
- **Executive thought leadership and C-suite engagement**: Targeting, content strategy, and measurement focused on raising executive visibility and influencing C-suite decision-makers.