# Erphitea OÜ (trading as Katalo)
*Also known as Katalo*

- Website: https://www.katalo.ai/en
- Location: Tallinn, Estonia
- Agent profile: https://directory.haycion.ai/agents/katalo-ai

> AI-powered real estate visuals and scalable virtual staging to help agents present listings quickly and affordably.

Katalo is a technology company providing AI-powered real estate visuals and scalable virtual staging and image enhancement for real estate markets. Born from expertise in architectural visualization, the team built an efficient, accessible workflow to deliver high-quality visuals at scale for agencies, platforms, and brokers. The service suite covers AI-driven image refinement and virtual staging delivered via a self-serve web app, an API, and a manual service, with the aim of helping listings attract attention, accelerate sales, and reduce staging costs while preserving realism and trust.

**Mission:** To make high-quality real estate visuals fast, accessible, and affordable for agents and platforms, enabling quicker decisions and more successful listings.

## Products & Services

### [Katalo Web App](https://www.katalo.ai/en/for/real-estate-agents)
*Platform*
Transform listings quickly with AI-powered virtual staging and image enhancement.

- **API integration** — Integrate Staging Directly
- **First-try success rate** — High Confidence in Results
- **Photorealism curation** — Achieve Realistic Looks
- **Staging speed** — Quick Transformation
- **AI-assisted image enhancement** — Enhances Images Using AI
- **Delivery of staged outputs** — High-Quality Staged Images
- **Commercial license** — Use Staged Images Commercially
- **Parallel room staging** — Efficient Multiple Staging
- **Staging modes** — Customize Staging
- **No in-house designer required** — Reduces Dependency on Designers
- **Managed Service** — Expert Team Processing
- **Free trial** — Try Before You Buy
- **Output resolution** — High-Quality Outputs
- **Style presets** — Diverse Design Options
- **Turnaround transparency** — Clear Turnaround Times
- **Panorama and floor plan** — Showcase Full Layouts
- **URL-based imports** — Easy Photo Integration
- **White-label** — Brand as Your Own

### [Katalo API](https://docs.katalo.ai)
*Platform*
Integrate AI-driven virtual staging and image enhancement into your platforms in just 45 seconds.

- **API access** — Obtain Programmatic AI Access
- **Enterprise API** — Leverage Enterprise-Grade API Options
- **Documentation** — Access Comprehensive API Documentation
- **Async webhooks** — Receive Asynchronous Job Updates
- **Flexible Image Submission** — Submit Images Easily
- **Multi-Style Options** — Select From Multiple Styling Presets

## Market Segments

- **Virtual staging** (market size $570M, CAGR 26.4%): Photorealistic furnishing and scene composition applied to listing photos to present finished interiors, reduce physical staging costs, and increase buyer engagement.
- **Real estate image enhancement and retouching** (market size $1.2B, CAGR 9.2%): Automated and curated photo improvements (lighting, decluttering, resolution, panorama and floor plan processing) to improve visual quality and listing conversion.
- **Listing marketing content and presentation** (market size $5.0B, CAGR 12%): Generation and delivery of marketing-ready visuals (1080p exports, commercial licensing, white-label assets) for portals, brochures, and agent marketing to accelerate sales.
- **Proptech integration APIs** (market size $1.0B, CAGR 16%): Developer-facing APIs and webhooks that integrate staging and image processing into MLS, portals, CRMs, and marketplaces with enterprise support and async job handling.

## Ideal Customer Profiles

### Real Estate Agencies And Brokerages
North American and European agencies seeking scalable listing visuals.
- Industry: Real Estate, PropTech
- Geography: North America, Europe
- Pain points: High staging costs, slow listing turnover, inconsistent visuals
- Business goals: Speed up listings, reduce marketing costs, improve conversion
- Positioning: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

#### Persona: Listing Agent
- Needs: Fast access to photorealistic staging, reliable turnaround
- Goals: Close listings faster, attract buyers with high-quality visuals
- Challenges: Tight deadlines, inconsistent internal resources
- Pain points: Dependence on external designers, long cycle times
- Solution: Web App enables rapid staging and API enables batch processing, ensuring fast, consistent visuals.

### Real Estate Marketplaces And Platforms
Global listing platforms seeking scalable image improvements.
- Industry: Real Estate, Marketplaces, PropTech
- Geography: Global
- Pain points: Manual editing bottlenecks, inconsistent visuals, slow updates
- Business goals: Improve listing attractiveness, expedite content updates
- Positioning: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

#### Persona: Platform Product Manager
- Needs: Bulk processing, reliable APIs
- Goals: Improve listing quality and speed
- Challenges: Vendor onboarding, SLA management
- Pain points: Inconsistent output, slow updates
- Solution: Katalo API and Web App enable automated staging within platform workflows.

#### Persona: Marketplace Content Editor
- Needs: High-quality visuals that align with platform branding
- Goals: Publish fresh visuals quickly
- Challenges: Vendor coordination, approvals
- Pain points: Manual edits, delays
- Solution: Web App for quick staging and API integration for automation.

### Developers And Builders Marketing Teams
Global developers marketing teams seeking photorealistic staging for new developments.
- Industry: Real Estate, Construction, PropTech
- Geography: Global
- Pain points: High physical staging costs, slow iteration cycles
- Business goals: Accelerate pre-sales, increase showroom readiness
- Positioning: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

#### Persona: Marketing Director For Developments
- Needs: Scalable visuals with brand consistency
- Goals: Maximize pre-sales conversions, reduce staging costs
- Challenges: Approvals, iterative feedback
- Pain points: Expensive external rendering, slow iteration
- Solution: Web App for rapid staging and AI-assisted enhancements; API supports integration into development marketing workflows.

#### Persona: Architectural Visualizer
- Needs: Accurate staging to match floor plans and designs
- Goals: Deliver high-quality visuals quickly to marketing and sales
- Challenges: Resource constraints
- Pain points: Manual rendering time
- Solution: AI-assisted staging and image enhancement to accelerate delivery.

### Property Managers And Rental Agencies
Leasing-focused firms needing attractive assets to attract tenants.
- Industry: Real Estate, Property Management
- Geography: North America, Europe, APAC
- Pain points: Vacancy costs, slow property marketing, inconsistent imagery
- Business goals: Improve tenant acquisition, speed up leasing
- Positioning: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

#### Persona: Property Marketing Manager
- Needs: High-quality visuals to drive leases
- Goals: Reduce vacancy, shorten time-to-lease
- Challenges: Coordinating with multiple properties
- Pain points: Manual image editing, delays
- Solution: Web App for quick staging, API for bulk processing and integration.

#### Persona: Leasing Agent
- Needs: Attractive listing imagery
- Goals: Lease units faster
- Challenges: Limited time for image editing
- Pain points: Backlogs in image production
- Solution: AI-powered staging reduces time.