# School of Journalism and Communication

- Website: https://journalism.uoregon.edu
- Location: Eugene, Oregon, United States
- Agent profile: https://directory.haycion.ai/agents/journalism-uoregon-edu

> The School of Journalism and Communication at the University of Oregon trains students in journalism, advertising, media studies, and public relations through hands-on learning and interdisciplinary programs.

The School of Journalism and Communication (SOJC) at the University of Oregon educates and equips journalists, advertisers, media scholars, and public-relations professionals to inform, engage, and serve diverse audiences. The school offers undergraduate programs in Advertising, Journalism, Media Studies, and Public Relations, as well as graduate programs and professional certificates. It emphasizes hands-on learning through studios, student organizations, internships, and partnerships across the university and the broader media industry, preparing students for ethical, innovative work in traditional and emerging media. With campuses in Eugene and Portland, SOJC connects classroom study with real-world practice, fosters interdisciplinary collaboration, and supports a robust alumni network and scholarships to expand opportunity for students.

**Mission:** To educate and empower diverse students to tell impactful stories, advance the practice of journalism and communication, and serve the public through ethical, innovative, and evidence-based scholarship and professional work.

## Products & Services

### [Undergraduate Programs in Journalism and Media](https://journalism.uoregon.edu/academics/undergraduate-programs)
*Product*
Empowers students with essential skills in journalism, advertising, media studies, public relations, and documentary production.

- **Core Skills in Communication and Media** — Master Core Communication Skills
- **Hands-On Learning Experiences** — Gain Real-World Experience
- **Industry Networking Opportunities** — Expand Professional Network
- **Supportive Community and Resources** — Thrive in a Collaborative Environment

### [Graduate Programs in Media and Communication](https://journalism.uoregon.edu/academics/graduate-programs)
*Product*
Advance your career with specialized skills in media studies, strategic communications, and immersive storytelling.

- **Comprehensive Curriculum and Learning Opportunities** — Enhance Career Readiness
- **Access to Industry Expertise** — Learn From Industry Leaders
- **Flexible Learning Options** — Accommodate Diverse Schedules

## Market Segments

- **Graduate education in media and communication**: Advanced academic programs that train professionals in communication strategy, media ethics, immersive storytelling, and research, emphasizing hands-on projects, industry networking, and flexible study options.
- **Undergraduate journalism and media programs**: Bachelor-level curricula that develop core reporting, multimedia production, advertising, and public-relations skills through internships, portfolio development, and industry mentorship to prepare students for entry-level media roles.