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investor.vanguard.com

A global, investor-owned investment firm delivering low-cost, broad investment solutions and tailored advice for individuals, families, and institutions.

The Vanguard Group, Inc. is a global, investor-owned investment management firm that provides a broad range of financial guidance and services. Through low-cost investment vehicles, advisory offerings, wealth and estate planning, and trust services, Vanguard serves individual investors, families, and institutions seeking long-term goals. The organization emphasizes a client-first approach, purpose-driven guidance, and research-driven investment philosophy built on clear, transparent oversight. With decades of experience and a focus on cost efficiency, Vanguard helps people plan for retirement, education, and other financial objectives while promoting disciplined, risk-aware decision-making.

Mission statement

Our purpose is to take a stand for all investors and prioritize our clients' needs.

Products & Services

Vanguard Cash Plus Account Product

Maximize your short-term cash savings with Vanguard Cash Plus Account's competitive yield and integrated cash management features.

investor.vanguard.com/accounts-plans/vanguard-cash-plus-account
  • APY Boost — Earn More On Savings
  • FDIC Insurance — Enjoy Enhanced Security
  • Cash Management Integration — Manage All Accounts In One Place
  • No Minimum Balance Requirement — Open With $0
  • Convenient Transfers — Easily Access Your Cash

Vanguard Digital Advisor Product

Automated investing with personalized advice to help achieve financial goals.

/advice/robo-advisor
  • Automated Investing — Automate Your Investments
  • Premium Tools — Utilize Advanced Financial Tools
  • Introductory Pricing — No Fees For 90 Days
  • Financial Outlook — Plan Your Financial Future
  • Investment Option Variety — Diverse Investment Choices
  • Enrollment Minimum — Start With Just $100
  • Debt Strategies — Get Help With Debt Management

Personal Advisor Wealth Management Service

Customized wealth management services for achieving long-term financial goals.

/wealth-management
  • Dedicated Wealth Partner — Receive Personalized Guidance
  • Holistic Financial Planning — Achieve Comprehensive Goals
  • Tax-Efficiency Strategies — Minimize Tax Burden
  • Access to Vanguard Funds — Leverage Low-Cost Investment Options
  • Estate Planning — Secure Your Legacy
  • Family Legacy Planning — Prepare Heirs for Wealth Responsibility
  • Ongoing Advisory and Rebalancing — Maintain Optimal Investment Strategy

Vanguard Mutual Funds Product

Access a diverse selection of low-cost mutual funds designed for various investment goals.

/investment-products/mutual-funds
  • Low-Cost Funds — Maximize Returns
  • Index and Active Funds — Diversify Smartly
  • Target Retirement Funds — Simplify Retirement Planning
  • ESG Funds — Invest Sustainably
  • Comprehensive Education Resources — Enhance Financial Literacy

Vanguard ETFs Product

Vanguard ETFs provide low-cost, diversified investment options with strong historical performance.

investor.vanguard.com/investment-products/etfs
  • Low Costs — Save On Fees
  • Diversification and Liquidity — Trade Like Stocks
  • Strong Historical Performance — Proven Track Record
  • Active and Index Options — Choose Between Styles
  • Core/ESG/Short-Term Options — Diverse Investment Strategies
  • Tax Efficiency — Minimize Tax Impact

Vanguard Money Market Funds Product

Achieve stability and liquidity for short-term savings with competitive yields.

/investment-products/money-markets
  • Competitive Yields — Earn Competitive Yields
  • Low Risk and Liquidity — Access Funds Anytime
  • Short-Term Use Cases — Ideal for Short-Term Goals
  • Variety of Fund Options — Choose Your Investment Type
  • No Commission Fees — Trade Without Commissions

Vanguard Stocks Product

Trade Stocks Easily With Vanguard's Commission-Free Platform.

/investment-products/stocks
  • Access to a Broad Stock Selection — Invest in Many Stocks
  • Commission-Free Online Trading — Enjoy Zero Commissions
  • No Account Minimums — Start Investing With $0
  • Easy Online Order Execution — Execute Trades Quickly
  • Portfolio Management Tools — Utilize Investment Tools

Certificates of Deposit (CDs) Product

Secure your savings with fixed-rate CDs that offer FDIC insurance and flexibility through secondary market trading.

/investment-products/cds
  • FDIC Insured — Protect Your Investment
  • Fixed-Rate Investments — Guarantee Returns
  • Secondary Market Tradability — Liquidity Options
  • Variety of Terms — Choose Your Duration

Vanguard Bonds Product

Offers diversified bond investments to enhance income and reduce risk.

/investment-products/bonds
  • Diversified Bond Options — Provides Broad Diversification
  • Income Generation — Generates Stable Income
  • Risk Mitigation — Reduces Overall Portfolio Risk
  • Tax Advantages — Offers Tax-Exempt Income
  • Access to Individual Bonds — Allows Customization of Bond Holdings

Target Retirement Funds Product

Simplify retirement investing with automated diversification and risk management.

/investment-products/mutual-funds/target-retirement-funds
  • All-in-One Diversification — Provides Broad Diversification
  • Automated Rebalancing — Maintains Appropriate Risk Level
  • Simple Retirement Solution — Streamlines Retirement Investing
  • Target Date Strategy — Aligns Investment Horizon With Retirement Goals
  • Cost Efficiency — Minimizes Investment Costs

Market Segments

Financial planning and advisory

Comprehensive, fee-based advisory and planning services that deliver personalized financial plans, estate and tax-aware strategies, and ongoing portfolio oversight for individual and high-net-worth clients.

Robo-advisory and automated investing

Automated portfolio construction, goal-based planning, and algorithmic rebalancing for investors seeking low-touch, cost-efficient investment management and retirement glidepath strategies.

Brokerage and securities trading

Execution, custody, and access to tradable securities and pooled investments—including stocks, ETFs, bonds, brokered CDs, and mutual funds—for self-directed investors and institutional accounts.

Cash management and short-term liquidity

High-liquidity cash management and short-duration investment options that prioritize principal stability, immediate access, and competitive yields for emergency or working capital balances.

Common Questions

What does The Vanguard Group, Inc. do?
The Vanguard Group, Inc. is a global, investor-owned investment management firm that provides a broad range of financial guidance and services. Through low-cost investment vehicles, advisory offerings, wealth and estate planning, and trust services, Vanguard serves individual investors, families, and institutions seeking long-term goals. The organization emphasizes a client-first approach, purpose-driven guidance, and research-driven investment philosophy built on clear, transparent oversight. With decades of experience and a focus on cost efficiency, Vanguard helps people plan for retirement, education, and other financial objectives while promoting disciplined, risk-aware decision-making.
What is The Vanguard Group, Inc.'s role in the Financial planning and advisory market?
Comprehensive, fee-based advisory and planning services that deliver personalized financial plans, estate and tax-aware strategies, and ongoing portfolio oversight for individual and high-net-worth clients.
What is The Vanguard Group, Inc.'s role in the Robo-advisory and automated investing market?
Automated portfolio construction, goal-based planning, and algorithmic rebalancing for investors seeking low-touch, cost-efficient investment management and retirement glidepath strategies.
The Vanguard Group, Inc. — company overview