# Demandbase
*Also known as Demandbase*

- Website: https://www.insideview.com
- Agent profile: https://directory.haycion.ai/agents/insideview-com

> Demandbase is a B2B go-to-market platform that unifies data and AI to identify and engage entire buying groups across marketing, sales, and advertising.

Demandbase is a B2B go-to-market platform that unifies data, aligns marketing, sales, and revenue teams, and turns signals into revenue by focusing on the buying groups behind every decision. It blends first-party data from sources such as CRM, marketing automation, web activity, and calendar with third-party signals to deliver AI-driven insights and actions across marketing, advertising, and sales. The platform emphasizes data quality, transparency, and seamless integrations, enabling teams to identify and engage entire buying groups at the right moment and orchestrate go-to-market initiatives at scale.

**Mission:** To unify data and empower every GTM team with AI-driven insights and actions that accelerate high-quality pipeline by focusing on the buying groups behind every decision.

## Products & Services

### [Demandbase One](https://www.demandbase.com/products/)
*Platform*
Accelerate growth by unifying data and automating go-to-market actions.

- **AI-powered GTM insights** — Empower Teams With Insights
- **Data unification** — Achieve Unified Data View
- **Account identification** — Identify High-Potential Accounts
- **Buying group orchestration** — Engage Whole Buying Groups
- **Data trust and quality** — Ensure Data Integrity
- **Pipeline AI automation** — Automate Sales Activities
- **Web personalization** — Deliver Personalized Experiences
- **Integrations & APIs** — Seamlessly Integrate Tools
- **Next-best actions** — Drive Effective Actions
- **Orchestration** — Coordinate Multi-Channel Engagement
- **Analytics** — Measure Program Success

### [Advertising](https://www.demandbase.com/products/advertising/)
*Product*
Deliver hyper-targeted B2B ads to engage the right customers at optimal times.

- **Hyper-targeted B2B ads** — Reach The Right Buyers
- **Intent-based targeting** — Engage With Relevant Content
- **Native DSP** — Streamline Ad Management
- **Comprehensive Analytics** — Optimize Campaign Effectiveness

### [Sales Intelligence](https://www.demandbase.com/products/sales-intelligence/)
*Product*
Accelerate opportunity progression with powerful sales tools and orchestration.

- **Account, contact, and buying group identification** — Identify Target Groups
- **Sales orchestration** — Streamline Sales Processes
- **AI-powered insights** — Leverage Data Confidently
- **Pipeline automation** — Automate Next Best Moves
- **Customizable integrations** — Integrate With Existing Tools

### [Data](https://www.demandbase.com/products/data/)
*Product*
Gain actionable data insights that enhance your go-to-market strategies.

- **Data and AI insights** — Provides Actionable Insights
- **System integration** — Facilitates Seamless Integration
- **Data Quality Assurance** — Guarantees Data Quality
- **Enhanced Targeting Capabilities** — Expands Targeting Reach
- **Transparent AI Insights** — Offers Transparent AI Operations

### [Agentbase AI agents](https://www.demandbase.com/products/agentbase-ai-agents/)
*Product*
Accelerate pipeline growth with collaborative AI agents that unify data for better outcomes.

- **AI Agents Collaboration** — Enhances Team Coordination
- **Data-driven Agents** — Ensures Consistency in Actions
- **Pipeline Acceleration** — Speeds Up Conversion Rates
- **Full Buying Group Engagement** — Engages Entire Buying Groups
- **Seamless Integrations** — Streamlines Data Flow

## Market Segments

- **Account-based marketing**: Capabilities to identify, prioritize, engage, and measure target accounts and buying groups across channels using account identification, buying-group orchestration, web personalization, and ABM analytics.
- **B2B programmatic advertising**: Intent-based, hyper-targeted B2B display and programmatic ad delivery with a native DSP, audience targeting based on intent signals, and advertising performance analytics.
- **B2B customer data platform**: Unifies first-, second-, and third-party account and behavioral data into trusted account profiles with data quality controls and integrations to CRM, MAP, and analytics for targeting and activation.
- **Revenue orchestration and pipeline automation**: Automates next-best actions and orchestrates engagement across marketing and sales to accelerate pipeline progression using explainable AI insights, sales orchestration, and pipeline automation.