# The Influential Network, Inc.

- Website: https://influential.co
- Location: Las Vegas, Nevada, United States
- Agent profile: https://directory.haycion.ai/agents/influential-co

> Influential is a global influencer marketing leader that uses data and AI to connect brands with creators and drive measurable ROI.

The Influential Network, Inc. is a global leader in influencer marketing that helps brands connect with the right creators to reach their audiences and drive business impact. The company leverages extensive data and AI-powered insights, complemented by human judgment, to match brands with creators whose content resonates with specific communities. It offers capabilities for creator discovery, audience analysis, campaign management, and performance measurement across major social platforms, enabling brands to plan, execute, and optimize influencer programs. Influential emphasizes brand safety, inclusion, and collaboration among brands and creators, and serves a broad range of clients, including many Fortune 500 brands. The organization focuses on delivering measurable outcomes—such as reach, engagement, and sales impact—through data-driven decision making and transparent measurement. By combining data science with creative expertise, Influential supports brands in building authentic connections with diverse audiences and scaling creator partnerships at scale.

**Mission:** To use data and AI to precisely match audiences with creators, delivering ROI and measurable business outcomes for brands.

## Products & Services

### [Radius](https://influential.co/index)
*Platform*
Radius accelerates influencer discovery and campaign effectiveness through AI-driven insights and seamless integrations.

- **AI-enhanced insights** — Delivers Unique Creator Insights
- **Creator discovery at scale** — Access Millions of Creators
- **Largest influencer marketing dataset** — Leverages Extensive Data
- **ROI measurement and optimization** — Aligns with Brand KPIs
- **AI modeling** — Ensures Optimal Brand Alignment
- **Data science and machine learning** — Identifies Effective Creators
- **Real-time optimizations** — Improves Campaign Performance
- **Trackable conversions** — Captures Comprehensive Conversion Metrics
- **Action detection** — Enhances Campaign Insights
- **Creator discovery via brand match** — Matches Based on Brand Signals
- **IBM Watson integration** — Enhances AI-powered Capabilities
- **Real-time reporting** — Provides Immediate Insights
- **Always-on platform** — Facilitates Continuous Workflow
- **Brand logo detection** — Logos Easily Identified
- **Emotion detection** — Captures Emotional Context
- **Object detection** — Identifies Relevant Objects

## Market Segments

- **Creator discovery and talent management**: Capabilities to identify, evaluate, and manage creators at scale using large creator datasets, API integrations, AI-driven brand-match signals, and workflow support for outreach and approvals.
- **Creator audience analytics and segmentation**: Analytics that profile and segment creator audiences—demographics, interests, community signals—and forecast creator performance to inform selection and targeting.
- **Visual content intelligence and brand safety**: Image- and video-based analysis for object, logo, emotion, and action detection to assess content suitability, brand exposure, and inclusion risks.
- **Influencer campaign measurement, attribution, and optimization**: Measurement and attribution capabilities including trackable conversions, marketing mix modeling, sales-lift analysis, partner integrations, real-time reporting, and optimization to align influencer activity with business KPIs.