# Influ2, Inc.
*Also known as Influ2*

- Website: https://www.influ2.com
- Location: Sunnyvale, CA, USA
- Agent profile: https://directory.haycion.ai/agents/influ2-com

> Influ2 is a B2B advertising platform delivering contact-level ABM to help marketers reach individual buyers within target accounts and drive revenue.

Influ2, Inc. is a B2B advertising company focused on contact-level account-based marketing (ABM). It helps marketing and sales teams connect with the right individual buyers within target accounts by delivering personalized, person-level ads and engagement data across digital channels. Influ2 combines contact-level signals, ads, and analytics with cohort-building and CRM integrations to reveal who is engaging, where they are in the buying journey, and how to move them toward a sale. The platform enables marketers to go beyond account-level advertising to reach actual people, supporting multi-person buying groups in complex sales. Influ2 emphasizes innovation, inclusivity of perspectives, real ROI, and precise execution, measuring value in real numbers and providing fast feedback loops. The company serves B2B marketers across industries who need measurable attribution, better alignment between marketing and sales, and a scalable way to engage buyers with relevant content at the moment they are researching. With a focus on privacy and responsible advertising, Influ2 aims to make ABM more human, accountable, and revenue-driven.

**Mission:** To connect advertisers with the right people at target accounts through contact-level advertising, enabling measurable revenue impact and trusted alignment between marketing and sales.

## Products & Services

### [Contact-level ABM](https://www.influ2.com/product)
*Product*
Streamline ABM by precisely targeting individual buyers, enhancing engagement and reporting for optimized sales alignment.

- **Buyer journeys** — Guide Buyers Through Their Journey
- **Contact-level ads** — Target Named Buyers
- **Contact-level intent** — Capture Individual Intent Signals
- **Cohort builder** — Create Targeted Ad Audiences
- **Revenue reporting** — Measure Advertising Impact on Revenue
- **Signals center** — Empower Sales with Insights

### [Custom buyer journeys](https://www.influ2.com/product/custom-buyer-journeys)
*Product*
Enable tailored ad journeys that adapt to each buyer's needs throughout their decision-making process.

- **Intent- and engagement-aligned messaging** — Tailor Messages Based On Engagement
- **Journey-based ad journeys** — Guide Ads By Buyer Stages
- **Sales-stage awareness** — Deliver Stage-Appropriate Content
- **Automated notifications for sales outreach** — Enable Real-Time Sales Alerts

### [Cohort Builder](https://www.influ2.com/product/cohort-builder)
*Product*
Create precise ad audiences by leveraging your CRM data effectively.

- **CRM Data-Driven Targeting** — Facilitates Accurate Audience Targeting
- **CRM-to-Audience Conversion** — Automatically Create Targeted Audiences
- **Dynamic Cohort Management** — Keep Audiences Updated Automatically
- **Performance Analysis** — Improve Campaign Effectiveness

### [Revenue Reporting](https://www.influ2.com/product/revenue-reporting)
*Product*
Measure the impact of ad engagement on revenue to optimize marketing strategies.

- **Ad Engagement Tied to Revenue** — Link Ad Interactions
- **Influenced vs Non-Influenced Comparison** — Compare Marketing Impact
- **Pipeline-to-Revenue Measurement** — Track Pipeline Progression

### [Signals Center](https://www.influ2.com/product/signals-center)
*Product*
Empowers sales teams with real-time buyer signals for timely outreach.

- **Real-Time Buyer Signals** — Captures Buyer Intent Instantly
- **Sales Empowerment** — Builds Effective Outreach
- **Contextual Outreach Guidance** — Enhances Sales Conversations
- **Integration with CRM** — Ensures Sales Alignment

## Market Segments

- **Contact-level account-based marketing**: Targeting, engaging, and measuring named individuals inside target accounts using contact-level ads, CRM sync, and personalized messaging to drive pipeline.
- **CRM-driven audience activation**: Converting CRM records and sales-staged data into dynamic ad audiences and syncing contacts to advertising channels for precise campaign targeting.
- **Buyer journey orchestration**: Mapping and automating stage-appropriate ad messaging and notifications to guide individual buyers through decision stages and coordinate marketing with sales outreach.
- **Marketing attribution and revenue measurement**: Linking ad engagement to named buyers and pipeline to quantify influenced versus non-influenced deals and measure revenue impact of advertising.
- **Buyer intent and sales signals**: Real-time contact-level intent signals and contextual alerts that empower sales with timely, relevant information for outreach and follow-up.