# IAB

- Website: https://www.iab.com
- Agent profile: https://directory.haycion.ai/agents/iab-com

> Global trade association advancing digital advertising through policy, standards, research, and education.

IAB is a global trade association representing the digital advertising ecosystem, including marketers, agencies, publishers, and technology providers. It advances industry interests through policy advocacy, industry-developed standards and guidelines, research and insights, and education. IAB organizes Centers of Excellence (Commerce Center, Experience Center, Measurement Center, and Media Center) and leads initiatives across AI, data transparency, guidelines, conferences, and professional development. Through guidelines, research, events, and training, IAB fosters collaboration, helps members navigate regulatory and market changes, and supports the responsible growth of digital advertising.

**Mission:** To advance the growth, integrity, and effectiveness of digital advertising by developing standards, guiding policy, conducting research, and delivering education and events that empower stakeholders across the ecosystem.

## Products & Services

### [Learning Shop](https://www.iab.com/shop/)
*Platform*
Access a wealth of educational resources in digital advertising through the Learning Shop.

- **Online Learning Resources** — Explore Extensive Learning Materials
- **Marketplace for Educational Content** — Acquire Certified Training Programs

### [AI Transparency and Disclosure Framework](https://www.iab.com/guidelines/ai-transparency-and-disclosure-framework/)
*Product*
Promotes AI transparency and compliance in digital advertising for better user trust.

- **AI Transparency Framework** — Establishes Clear Guidelines
- **Compliance Best Practices** — Ensures Regulatory Compliance

### [AI Intellectual Property and Transactions Digital Advertising Playbook](https://www.iab.com/guidelines/ai-intellectual-property-and-transactions-digital-advertising-playbook/)
*Product*
Provides essential guidelines on intellectual property for AI in digital advertising.

- **AI IP and Transactions Playbook** — Facilitates Compliance And Strategy
- **Regulatory Insights** — Navigates Regulatory Challenges

### [IAB There](https://www.iab.com/videos/iab-there/)
*Service*
Engaging video content series that enhances industry insights and collaboration.

- **Video Show** — Enhances Industry Understanding

### [IAB Pulse](https://www.iab.com/videos/iab-pulse/)
*Service*
Offers insights on data and measurement in digital advertising.

- **Video Show** — Provides Insights