# Hubbard School of Journalism & Mass Communication

- Website: https://hsjmc.umn.edu
- Location: Minneapolis, Minnesota, United States
- Agent profile: https://directory.haycion.ai/agents/hsjmc-umn-edu

> HSJMC prepares students for careers in journalism, advertising, and mass communication through hands-on learning and research.

The Hubbard School of Journalism & Mass Communication (HSJMC) is a unit of the University of Minnesota that prepares students for careers in journalism, advertising and mass communication. It offers undergraduate and graduate programs, hands-on learning in a major media market, funded research opportunities, and extensive career development support through internships, mentoring, and student organizations. The school emphasizes practical experience, scholarly inquiry, and collaboration with industry partners to equip students to tell stories, shape public discourse, and lead in media and communication professions.

**Mission:** To prepare students for evolving media landscapes by providing hands-on learning, research opportunities, and career development in journalism, advertising, and mass communication.

## Products & Services

### [Journalism Major](https://hsjmc.umn.edu/undergraduate/majors-minors/journalism-major)
*Product*
Prepare for diverse careers in journalism with hands-on training and real-world experience.

- **Career Pathways** — Explore Diverse Career Options
- **Reporting** — Strengthen Reporting Skills
- **Newswriting** — Hone Newswriting Techniques
- **Feature Writing** — Master Feature Writing Skills
- **Social Media** — Engage Through Social Media
- **Media Design** — Learn Media Design
- **Photojournalism** — Develop Photojournalism Skills
- **Video Production** — Master Video Production

### [Strategic Communication Major](https://hsjmc.umn.edu/undergraduate/majors-minors/strategic-communication-advertising-public-relations-major)
*Product*
Prepares students for dynamic careers in advertising and public relations.

- **Advertising Strategy** — Create Effective Campaigns
- **Digital Strategy** — Enhance Digital Engagement
- **Account Planning** — Shape Client Campaigns
- **Campaign Strategy** — Execute Multi-Channel Campaigns
- **Portfolio Development** — Showcase Professional Skills
- **Communication Management** — Streamline Messaging
- **Media Design** — Visualize Campaign Concepts

### [Media and Information Major](https://hsjmc.umn.edu/undergraduate/majors-minors/media-and-information-major)
*Product*
Gain critical media insights and storytelling skills for diverse professional fields.

- **Emerging media, technology, and management** — Explore New Media Technologies
- **Media ethics and law** — Navigate Media Ethics and Law
- **Global media and diversity** — Analyze Global Media Trends
- **Media, politics, and psychology** — Explore Media's Role in Politics
- **Health communication** — Enhance Public Health Messaging
- **Program Emphasis Areas** — Tailor Your Education
- **Media history** — Understand Historical Media Context

### [MA in Mass Communication](https://hsjmc.umn.edu/graduate/degree-programs/ma-mass-communication)
*Product*
Prepare for impactful careers in mass communication through research and scholarly practice.

- **Research-based curriculum** — Develop Scholarly Research Skills
- **Industry employment** — Prepare for Industry Careers
- **Publications and recognition** — Achieve Publications and Recognition
- **Conference opportunities** — Present Research at Conferences
- **Graduate program community** — Engage with a Vibrant Graduate Community

### [Professional MA in Strategic Communication](https://hsjmc.umn.edu/graduate/degree-programs/professional-ma-strategic-communication)
*Product*
Provides working professionals with crucial communication strategies and leadership skills for career advancement.

- **Exclusive for Working Professionals** — Support Career Growth
- **Strategic Leadership Focus** — Strengthen Strategic Thinking
- **Flexible Scheduling** — Accommodates Busy Schedules
- **Real-World Applications** — Apply Learning in Real Scenarios
- **Leadership Language** — Enhance Communication Skills

### [MA in Health Communication](https://hsjmc.umn.edu/graduate/degree-programs/ma-health-communication)
*Product*
Prepare for impactful careers in health communication through a blend of strategic messaging and public health principles.

- **Practicum Opportunities** — Apply Knowledge In Real-World Contexts
- **Curriculum Integration** — Connects Mass Communication To Public Health
- **Capstone Project** — Demonstrate Mastery Through Capstone
- **Elective Courses** — Tailor Your Learning Experience
- **Admission Requirements** — Ensures Student Preparedness