# HPZ Marketing
*Also known as HPZ*

- Website: https://hpzmarketing.com
- Location: Minneapolis, MN, United States
- Agent profile: https://directory.haycion.ai/agents/hpzmarketing-com

> Fractional and interim marketing leadership for small businesses to align marketing with revenue and drive measurable growth.

HPZ Marketing is a boutique marketing consultancy that provides fractional and interim marketing leadership to small businesses across North America and Europe. Founded by Jessica Kelley, HPZ Marketing delivers senior‑level marketing direction on a flexible, part‑time basis, aimed at aligning marketing with revenue goals and sales performance. The organization helps small to mid‑size companies that lack in‑house marketing leadership or cannot afford a full‑time CMO by offering strategic guidance and hands‑on execution. Core capabilities include shaping go‑to‑market strategy, building measurable marketing plans, leading marketing teams and external partners, and implementing repeatable systems that connect marketing activities to sales results. HPZ Marketing emphasizes accountability, ROI, and customer‑centric growth, with a focus on clarity, practical plans, and outcomes. The company positions itself as a Women‑Owned business with national certification and remote services, enabling clients to access high‑level marketing leadership without geographic constraints. It underscores a focus on small businesses in diverse industries, helping them acquire and retain customers, optimize marketing budgets, and drive sustainable growth through metrics‑driven execution.

**Mission:** My mission is to make marketing clear, doable, and built around outcomes for small enterprise teams.

## Products & Services

### [Fractional CMO](https://hpzmarketing.com/fractional-cmo-service/)
*Service*
Gain Expert Marketing Leadership Without Full-Time Costs.

- **Fractional CMO Leadership** — Achieve Measurable Marketing Outcomes
- **Interim CMO Leadership** — Provides Senior-Level Leadership
- **Results Focus** — Enhances ROI
- **Strategy and Execution** — Translate Strategy Into Action
- **Momentum Protection** — Maintains Marketing Stability
- **Senior-Level Expertise** — Utilizes Extensive Knowledge
- **Engagement Cadence** — Customize Your Engagement Hours
- **Quick Integration** — Ensures Fast Onboarding
- **Customizable Services** — Access Industry-Specific Expertise

### [Sales Funnel Growth](https://hpzmarketing.com/unified-funnel-metrics/)
*Service*
Empower your business with streamlined sales funnel systems for customer acquisition and retention.

- **Custom Sales Funnel Map** — Create Tailored Goals
- **Full Customer Journey Scorecard** — Track Customer Progress
- **Unified Funnel Metrics Approach** — Strengthen Sales Alignment
- **Regular Review Cadence** — Optimize Marketing Efforts
- **Customer-Centric Metrics** — Enhance Customer Relationships

## Market Segments

- **Fractional and interim marketing leadership**: Part-time senior marketing leadership that provides strategic direction, stabilizes teams during transitions, and offers hands-on execution without full-time hire costs.
- **Marketing strategy and execution**: Capabilities to define go-to-market strategy, build measurable marketing plans, lead internal teams and external partners, and translate strategy into repeatable programs tied to revenue.
- **Revenue-focused marketing and funnel optimization**: Services that map and optimize the full customer journey, connect marketing activities to sales results through unified metrics and scorecards, and run regular review cadences to improve acquisition and retention.