# HockeyStack, Inc.
*Also known as HockeyStack*

- Website: https://www.hockeystack.com
- Location: Middletown, Delaware, USA
- Agent profile: https://directory.haycion.ai/agents/hockeystack-com

> HockeyStack provides go-to-market analytics to help marketing, sales, and RevOps teams drive revenue growth.

HockeyStack is a go-to-market analytics platform that helps marketing, sales, and revenue operations teams unify data from CRM, advertising, and other sources to deliver real-time analytics, attribution, and actionable insights. The company enables organizations to measure performance across channels, build clear dashboards, and drive data-driven decisions that optimize pipeline and revenue. By providing a trusted single source of truth for go-to-market data, HockeyStack supports forecasting, performance optimization, and cross-team collaboration. The mission is to empower teams to understand what drives revenue, identify bottlenecks, and allocate resources more effectively. With a focus on accessibility and governance, HockeyStack helps organizations turn complex data into practical insights that inform strategy and accelerate growth. The organization serves a wide range of revenue teams—from startups to enterprises—seeking to improve measurement, accountability, and outcomes across marketing, sales, and customer success.

**Mission:** GTM Intelligence That Actually Converts

## Products & Services

### [Account Intelligence](https://www.hockeystack.com/account-intelligence)
*Product*
Enhance pipeline visibility and decision-making with actionable account insights.

- **Full-Funnel Visibility** — Track Entire Revenue Journey
- **Integrations with Salesforce and LinkedIn** — Integrate Key Platforms
- **Unified Data View Across Sources** — Centralize Data Insights
- **Custom Reporting** — Tailor Reports To Needs
- **Intent-Based Account Prioritization** — Focus On High-Intent Accounts
- **Real-Time Evaluation & Continuous Optimization** — Optimize Efforts Continuously
- **Automated Benchmarking** — Measure Against Standards

### [Marketing Intelligence](https://www.hockeystack.com/marketing-intelligence)
*Product*
Enhances visibility into marketing's impact on revenue and improves decision-making across channels.

- **Cross-channel Measurement** — Unify Campaign Insights
- **Marketing Attribution** — Clarify Revenue Sources
- **Real-time Evaluation** — Optimize Campaigns Instantly
- **Custom Dashboarding** — Personalize Analytics
- **Integration Capabilities** — Connect All Data Sources

### [The Flow](https://www.hockeystack.com/the-flow)
*Product*
Streamline B2B GTM processes with powerful automation and insights.

- **GTM Workflow Language** — Automate GTM Processes
- **Real-Time Analytics** — Optimize Strategies in Real-Time
- **Template Library Integration** — Streamline Workflow Creation
- **Playbooks** — Guide Campaign Strategies
- **Customizable Dashboards** — Visualize Key Performance Indicators

### [HockeyStack Labs](https://www.hockeystack.com/labs)
*Platform*
Gain insights into B2B performance and uncover GTM trends with comprehensive benchmark reports.

- **Original B2B Benchmark Reports** — Access Comprehensive Reports
- **Revenue Research** — Uncover Revenue Insights
- **GTM Performance Analytics** — Analyze with Real-Time Data
- **Customizable Dashboards** — Personalize Your Dashboards

### [Account Research Tool](https://app.hockeystack.com/v2/account-research-tool)
*Product*
Enhances go-to-market strategies with precise account insights.

- **Account Research Capability** — Research Accounts Efficiently
- **Intent Signal Detection** — Uncover Intent Signals
- **CRM Integration** — Sync Data Effortlessly
- **Automated Reporting** — Automate Your Reporting
- **Customization Options** — Customize Your Research

### [Playbooks & Template Library](https://www.hockeystack.com/resources/playbooks)
*Product*
Empower teams with actionable GTM playbooks and customizable dashboard templates.

- **Prebuilt GTM Playbooks** — Accelerate Campaign Execution
- **Dashboard Templates** — Standardize Reporting With Dashboard Templates
- **Templates Integration** — Streamline Processes
- **Reports Templates** — Simplify Reporting With Templates
- **Integration Support** — Seamlessly Integrate Data Sources
- **Customer-Built Dashboards** — Incorporate User Experience With Customer-Built Designs
- **Training Resources** — Enhance Team Skillsets

## Market Segments

- **Marketing attribution and cross-channel measurement** (market size $5.4B, CAGR 15.2%): Capabilities that attribute marketing campaigns to pipeline and revenue across channels, providing real-time cross-channel measurement, custom dashboards, and marketing-to-revenue attribution.
- **Account-based analytics and intent prioritization** (market size $500M, CAGR 13%): Account‑level analytics that unify CRM, ad, intent, and website data to provide full‑funnel account visibility, intent scoring, and account prioritization for ABM and demand‑gen.
- **Revenue operations and pipeline forecasting analytics** (market size $6.2B, CAGR 17.16%): Unified go-to-market analytics for revenue operations to support pipeline analysis, forecasting, performance measurement, and a single source of truth for cross‑team reporting.
- **GTM workflow orchestration and playbooks** (market size $3.0B, CAGR 20%): Capabilities to design, automate, and orchestrate go‑to‑market processes using templates, playbooks, and a native workflow language to operationalize campaigns and handoffs.
- **GTM benchmarking and revenue research** (market size $2.5B, CAGR 12.5%): Benchmark reports, customizable dashboards, and revenue research that provide industry comparisons and actionable insights to inform GTM strategy and performance targets.

## Ideal Customer Profiles

### Growth-Stage B2B SaaS Companies
Mid-market to enterprise B2B SaaS firms seeking unified go-to-market analytics.
- Industry: Technology, Software as a Service
- Geography: North America, Europe
- Pain points: Siloed data across CRM and marketing channels; limited visibility into funnel; difficulty forecasting revenue
- Business goals: Improve pipeline quality; forecast revenue accurately; optimize marketing and sales alignment
- Positioning: Unified go-to-market analytics revealing high-value accounts and optimized pipeline.

#### Persona: Vice President Of Marketing
- Needs: Unified data, accurate attribution, scalable dashboards
- Goals: Improve pipeline quality and forecast accuracy
- Challenges: Data silos, misalignment between teams
- Pain points: Delayed insights, inconsistent numbers
- Solution: Account Intelligence, Marketing Intelligence, and Account Research Tool centralize data, provide attribution, and deliver dashboards to align marketing and sales.

#### Persona: Head Of Revenue Operations
- Needs: Single source of truth, cross-channel reporting
- Goals: Improve revenue forecasting, pipeline governance
- Challenges: Data latency, manual integration
- Pain points: Time-consuming data wrangling
- Solution: The Flow automates GTM processes; Account Research Tool and Account Intelligence provide governance and strategic insights.

#### Persona: Director Of Growth
- Needs: Cross-channel visibility, rapid experimentation insights
- Goals: Scale growth experiments, optimize channel mix
- Challenges: Fragmented experimentation across channels
- Pain points: Lagging data, poor attribution
- Solution: Marketing Intelligence and The Flow enable real-time analytics and workflow automation; Account Intelligence supports prioritization.

### Enterprise Revenue Operations Leaders
Global enterprises seeking governance and a single source of truth for go-to-market data.
- Industry: Technology, Financial Services, Healthcare, Manufacturing
- Geography: Global (NA, EMEA, APAC)
- Pain points: Siloed data, governance challenges, manual reporting, inconsistent metrics
- Business goals: Improve forecast accuracy, align cross-functional teams, reduce data latency
- Positioning: Governed, enterprise-grade go-to-market data with real-time insights for cross-functional alignment.

#### Persona: Chief Growth Officer
- Needs: Cross-functional visibility, governance
- Goals: Maximize revenue growth, ensure forecast accuracy
- Challenges: Data fragmentation, governance bottlenecks
- Pain points: Time wasted on inconsistent metrics
- Solution: The Flow automates GTM workflows; Account Intelligence and Marketing Intelligence provide unified data; Account Research Tool supports strategic account planning.

#### Persona: Head Of Revenue Operations
- Needs: Single source of truth, cross-channel reporting
- Goals: Improve revenue forecasting, pipeline governance
- Challenges: Data latency, manual integration
- Pain points: Time-consuming data wrangling
- Solution: The Flow automates GTM processes; Account Intelligence provides prioritization and governance; Account Research Tool informs planning.

#### Persona: Vice President Of Data & Insights
- Needs: Reliable data, KPI tracking, governance
- Goals: Accelerate decision-making with clean data
- Challenges: Data quality issues, cross-system reconciliation
- Pain points: Slow time-to-insight
- Solution: Marketing Intelligence and Account Intelligence unify data sources; Real-time dashboards enable governance.

### Marketing Leaders At Scaleups
Marketing leaders needing cross-channel attribution and revenue impact measurement.
- Industry: Technology, Digital Marketing, Advertising
- Geography: Global (NA, EMEA, APAC)
- Pain points: Difficulty attributing revenue, fragmented channels, hard to prove ROI
- Business goals: Demonstrate marketing ROI, optimize channel mix, accelerate pipeline
- Positioning: Cross-channel attribution and revenue impact insights enabling data-driven marketing decisions.

#### Persona: Director Of Marketing Analytics
- Needs: Accurate attribution, unified dashboards
- Goals: Prove ROI, optimize spend
- Challenges: Channel attribution complexity
- Pain points: Disjointed metrics, slow insights
- Solution: Marketing Intelligence and Account Intelligence provide attribution and unified dashboards; Real-time evaluation.

#### Persona: Performance Marketing Manager
- Needs: Channel-level performance data, testing insights
- Goals: Optimize CAC, maximize ROAS
- Challenges: Data latency, integration gaps
- Pain points: Manual aggregation of data
- Solution: Marketing Intelligence and The Flow provide real-time insights and automated workflows.

#### Persona: Growth Marketing Lead
- Needs: ABM insights, account-level prioritization
- Goals: Increase qualified pipeline from target accounts
- Challenges: Siloed data across teams
- Pain points: Inefficient ABM process
- Solution: Account Intelligence and Account Research Tool enable ABM targeting and planning; Flow orchestrates GTM processes.