# Carry Technologies, Inc. dba Hightouch
*Also known as Hightouch*

- Website: https://hightouch.com
- Agent profile: https://directory.haycion.ai/agents/hightouch-com

> A data activation company enabling enterprises to unlock and activate customer data from their data warehouse.

Carry Technologies, Inc. dba Hightouch is a data technology company that enables enterprises to activate customer data across marketing, product, and analytics. The company provides a platform that connects a company’s existing data warehouse with hundreds of apps and tools, empowering teams to build, personalize, and automate data-driven experiences at scale. Its approach centers on giving business and marketing teams a flexible way to orchestrate data activation directly from the data warehouse, supporting governance, security, and real-time personalization while minimizing data duplication. The organization serves large-scale enterprises across industries, helping them unlock the value of first-party data and drive improved engagement, growth, and customer intelligence. It emphasizes security, governance, and a collaborative ecosystem with partners, integrating with CRM, marketing, analytics, and operational tools.

**Mission:** We’re on a mission to make the best customer data technology in the world available to every enterprise.

## Products & Services

### [Composable CDP](https://hightouch.com/platform/composable-cdp)
*Platform*
Empowers marketers with flexible, real-time access to customer data for personalized marketing campaigns.

- **Build Any Audience** — Create Audiences Easily
- **Personalize in Real Time** — Engage Customers Instantly
- **Flexible Data Usage** — Unlock Comprehensive Insights
- **Real-time Personalization** — Personalize Experiences Instantly
- **Plan Customer Journeys** — Optimize Campaigns Efficiently
- **Zero Data Copy** — Enhance Data Security
- **Self-Service Data Access** — Empower Marketing Teams

### [Agentic Marketing Platform](https://hightouch.com/platform/agentic-marketing-platform)
*Platform*
Empower marketers with AI-driven agents to streamline personalized campaign execution.

- **Unlimited agents** — Develop Personalized Campaigns
- **Agentic Advertising Studio** — Generate And Optimize Ads
- **Agentic Lifecycle Studio** — Plan And Orchestrate Campaigns
- **Custom agents** — Create Custom Agents
- **Expert-led AI enablement** — Receive Expert Training And Support

### [AI Decisioning](https://hightouch.com/platform/ai-decisioning)
*Platform*
Enhance customer engagement through personalized, AI-driven marketing decisions.

- **1:1 Decisioning** — Deliver Individualized Experiences
- **Reinforcement Learning Optimization** — Continuously Improve AI Decisions
- **Destinations Integration** — Connect to Multiple Platforms
- **Performance Measurement** — Measure Marketing Impact

### [Hightouch Events](https://hightouch.com/platform/events)
*Platform*
Effortlessly collect and activate event data across your marketing stack in real time.

- **Event Collection** — Capture Custom Events
- **Data Contracts** — Govern Data Quality
- **Identity Resolution** — Unify Customer Profiles
- **Real-Time Event Streaming** — Sync at Lightning Speed
- **Integration Framework** — Connect with Leading Tools

### [Customer Studio](https://hightouch.com/platform/customer-studio)
*Platform*
Empower marketers with rapid audience creation, activation, and analysis using existing data.

- **Activate audiences** — Sync Audiences Effortlessly
- **Journeys** — Orchestrate Customer Journeys
- **Profile enrichment** — Enrich Customer Profiles

### [Identity Resolution](https://hightouch.com/platform/identity-resolution)
*Platform*
Unifies customer data for a comprehensive 360-degree view across channels and devices.

- **Customer 360** — Enables Complete Customer Understanding
- **Stitch users together** — Creates Unified Customer Identities
- **Adaptive Identity Resolution** — Offers Flexible Identity Matching
- **Holistic Customer Views** — Provides Comprehensive Data Integration

## Market Segments

- **Composable customer data platform**: Warehouse-native customer data platform that enables marketers to self-serve on data, build audiences, plan journeys, and activate real-time personalization without creating duplicate data stores.
- **Customer data activation**: Capabilities to transform warehouse data into synced audiences and user-level updates across marketing, CRM, analytics, and operational destinations for campaign execution and measurement.
- **Real-time personalization and decisioning**: Systems for 1:1 decisioning and reinforcement-learning driven optimization that deliver individualized experiences and personalize content across channels in real time.
- **Identity resolution and customer 360**: Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.

## Ideal Customer Profiles

### Enterprise Marketing And Analytics Leaders
Large enterprises seeking scalable data activation and governance for marketing and analytics.
- Industry: Technology, Retail, Financial Services, and Healthcare
- Geography: North America, Europe, APAC
- Pain points: Data silos; governance friction; data duplication; slow activation from warehouse to apps
- Business goals: Increase engagement; improve decision making; reduce data leakage; accelerate time-to-market
- Positioning: Enable enterprises to unify data, orchestrate real-time activation, and govern data flows across marketing and analytics environments with scalable, warehouse-native tools.

#### Persona: Chief Marketing Officer
- Needs: Holistic customer view, scalable activation, governance-enabled tooling
- Goals: Grow revenue, improve marketing ROI, scale personalization
- Challenges: Siloed data, lengthy governance processes, budget constraints
- Pain points: Fragmented data, slow data provisioning, misattribution
- Solution: Composable CDP unifies data; Hightouch Events enables real-time activation; Identity Resolution stitches identities; AI Decisioning optimizes experiences.

#### Persona: Marketing Operations Director
- Needs: Centralized audience management, data quality, governance controls
- Goals: Reduce cycle times, improve data quality, scale programs
- Challenges: Data provisioning bottlenecks, integration complexity, inconsistent data definitions
- Pain points: Manual workflows, data lags, governance gaps
- Solution: Agentic Marketing Platform and Composable CDP enable self-serve audience creation and real-time activation with governance.

#### Persona: Head Of Analytics
- Needs: Reliable measurements, cross-channel attribution, data visibility
- Goals: Improve ROI accuracy, optimize campaigns
- Challenges: Data quality, incomplete visibility, disparate data sources
- Pain points: Partial data, delayed reporting
- Solution: AI Decisioning with Performance Measurement, Identity Resolution to unify customer views.

#### Persona: Data Engineer
- Needs: Self-service data access, strong data contracts, governance controls
- Goals: Enable marketing to react quickly, maintain data quality
- Challenges: Data pipeline maintenance, data duplication, governance complexity
- Pain points: Manual data provisioning, data duplication
- Solution: Self-Service Data Access in Composable CDP; Real-Time Event Streaming with Hightouch Events; Data Contracts.

### SaaS Growth And Product Led Teams
Tech and SaaS firms pursuing rapid growth through product-led activation and personalized experiences.
- Industry: Technology, SaaS, Internet
- Geography: North America, Europe, APAC
- Pain points: Difficulty activating product data in real time; fragmented identities across platforms; slow experimentation cycles; limited real-time personalization
- Business goals: Improve onboarding, activation, retention, and monetization
- Positioning: Enable growth teams to activate product data in real time, orchestrate personalized journeys, and test optimizations at scale, without heavy engineering.

#### Persona: Growth Product Manager
- Needs: Real-time user data activation, cohort building
- Goals: Increase activation, reduce time-to-value
- Challenges: Latency in data availability
- Pain points: Fragmented data across products
- Solution: Composable CDP, Hightouch Events, Identity Resolution, AI Decisioning.

#### Persona: Product Marketing Manager
- Needs: Audience segments across channels, activation messaging
- Goals: Improve onboarding messaging, personalized campaigns
- Challenges: Channel fragmentation
- Pain points: Difficult cross-channel orchestration
- Solution: Customer Studio, Agentic Marketing Platform.

#### Persona: Data Engineer
- Needs: Self-service data access, data contracts
- Goals: Enable real-time activation
- Challenges: Data latency, schema drift
- Pain points: Data integration complexity
- Solution: Composable CDP, Hightouch Events, Identity Resolution.

#### Persona: Head Of Growth
- Needs: KPI visibility, cross-functional alignment
- Goals: Grow revenue, accelerate experiments
- Challenges: Coordination across teams
- Pain points: Tool sprawl
- Solution: AI Decisioning to optimize experiences; Agentic Platform for experiments.

### Direct-To-Consumer And E-Commerce Brands
D2C brands requiring real-time personalization and cross-channel activation.
- Industry: E-commerce, Retail
- Geography: North America, Europe
- Pain points: Personalization at scale across site and ads, cross-channel consistency, data silos, measurement uplift
- Business goals: Increase conversions, lifetime value, retention
- Positioning: Help D2C brands unify customer data and deliver real-time, cross-channel personalization to increase conversions and retention.

#### Persona: E-commerce Brand Manager
- Needs: Unified profiles, real-time product recommendations
- Goals: Increase conversions, average order value
- Challenges: Data fragmentation across channels
- Pain points: Latency in personalization
- Solution: Composable CDP, Hightouch Events, Customer Studio.

#### Persona: Performance Marketing Manager
- Needs: Unified audiences across channels, measurement of campaigns
- Goals: Maximize ROAS
- Challenges: Attribution and cross-channel measurement
- Pain points: Data silos
- Solution: AI Decisioning, Agentic Marketing Platform, Hightouch Events.

#### Persona: Analytics Lead
- Needs: Reliable metrics, data quality
- Goals: Improve decision making
- Challenges: Data integration across systems
- Pain points: Data fragmentation
- Solution: Identity Resolution, Composable CDP.

### Regulated Industry Leaders In Financial Services And Healthcare
Regulated industries requiring governance, security, and unified customer views.
- Industry: Financial Services, Healthcare
- Geography: North America, Europe, APAC
- Pain points: Regulatory compliance, data privacy, identity resolution across devices, data governance complexity, risk of leakage
- Business goals: Improve compliance, secure data activation, reduce risk
- Positioning: Provide secure, compliant data activation with unified customer views, governance, and identity resolution for regulated industries.

#### Persona: Privacy Officer
- Needs: Regulatory compliance, data privacy, consent management
- Goals: Protect customer data, ensure policy compliance
- Challenges: Regulatory changes
- Pain points: Manual governance processes
- Solution: Data Contracts, Identity Resolution, Hightouch Events

#### Persona: Head Of Data Governance
- Needs: Data governance, access controls, data lineage
- Goals: Ensure data integrity, secure data sharing
- Challenges: Visibility into data flows
- Pain points: Slow approvals
- Solution: Identity Resolution, Composable CDP, Hightouch Events

#### Persona: Compliance Manager
- Needs: Audit trails, privacy compliance, data lineage
- Goals: Maintain compliance, minimize risk
- Challenges: Regulatory changes
- Pain points: Manual audits
- Solution: Data Contracts, Identity Resolution

#### Persona: Analytics Lead
- Needs: Accurate metrics, data governance
- Goals: Provide compliant insights
- Challenges: Data misalignment across teams
- Pain points: Security concerns
- Solution: Composable CDP, Identity Resolution, Hightouch Events