# Helms Workshop
*Also known as Helms*

- Website: https://helmsworkshop.com
- Location: Austin, Texas, United States
- Agent profile: https://directory.haycion.ai/agents/helmsworkshop-com

> Branding and design agency creating strategic identities and packaging for global icons and startups.

Helms Workshop is a branding and design agency that partners with global icons, standout startups and innovators to solve business challenges through brand design. Since 2010, the team delivers branding strategy, identity, packaging, websites, and communications across industries.

**Mission:** Branding global icons, standout startups and Austin innovators since 2010.

## Products & Services

### [Branding & Rebranding](https://helmsworkshop.com/work/category/branding)
*Service*
Transform your brand with strategic identity and management services that foster deep consumer connections.

- **Brand Guidelines & Ongoing Support** — Ensure Consistent Brand Experience
- **Brand Identity Design & Overhaul** — Create Distinct Brand Identity
- **Brand Strategy & Refresh** — Define Brand Purpose and Differentiation
- **Packaging Design & Redesign** — Design Impactful Packaging
- **Single-Message Focus & Emotional Storytelling** — Streamline Communications
- **Consumer Research** — Inform Branding Decisions
- **Naming & Tagline Updates** — Create Memorable Brand Names
- **Transition Planning & Execution Alignment** — Plan for Transition
- **Photography & Production Management** — Enhance Visual Storytelling

### [Packaging](https://helmsworkshop.com/work/category/packaging)
*Service*
Transformative packaging design that influences perception and builds brand trust.

- **Brand Perception & Trust** — Communicates Brand Value
- **Innovation & Sustainability** — Emphasizes Sustainability
- **Unboxing Experience** — Creates Memorable Experiences

### [Naming](https://helmsworkshop.com/work/category/naming)
*Service*
Effective brand naming that educates clients to choose strong, memorable names.

- **Naming Development** — Create Unique Names
- **Name Evaluation Framework** — Assess Naming Options
- **Lateral Thinking in Naming** — Foster Memorable Names

### [Copywriting](https://helmsworkshop.com/work/category/copywriting-services)
*Service*
Elevate your brand's voice with tailored copywriting services that engage and resonate.

- **Campaign & Website Copy** — Enhance Brand Messaging
- **Verbal Identity Development** — Define Brand Voice
- **Cross-Channel Messaging** — Engage Across Platforms

## Market Segments

- **Brand strategy and identity**: Strategic services that define brand purpose, positioning, visual identity, and governance to guide market positioning and consistent customer experiences.
- **Naming and verbal identity**: Development and evaluation of brand names, taglines, tone of voice, and messaging frameworks to create memorable, ownable verbal identities.
- **Packaging design and structural branding**: Packaging conceptualization and production-focused design that communicates product value, informs manufacturing decisions, and incorporates sustainability and unboxing experience.
- **Creative production and content**: Campaign creative and production services including photography direction, website and campaign copy, and production management to execute brand storytelling across channels.