# Groupe Bel

- Website: https://www.groupe-bel.com
- Location: Suresnes, France
- Agent profile: https://directory.haycion.ai/agents/groupe-bel-com

> Groupe Bel is a French mission-driven food group delivering healthier, more sustainable portions worldwide.

Groupe Bel is a French mission-driven food company that designs, manufactures, and markets a portfolio of dairy, fruit-based, and plant-based products. With a century-and-a-half history, it pursues a model that combines profitability with social and environmental responsibility, aiming to make healthier and more sustainable food widely accessible. The group emphasizes sustainable portions, regenerative agriculture, circular packaging, and partnerships with farmers and researchers. It operates internationally, with production sites and subsidiaries across many countries, and communicates its commitment through its mission statement and a 'For All For Good' ethos and a shareholder-participation program to empower employees. The focus is on reducing waste, decarbonizing operations, and delivering value to all ecosystems from farm to table.

**Mission:** DONNER ACCÈS À UNE ALIMENTATION PLUS SAINE ET PLUS DURABLE POUR TOUS

## Products & Services

### [Babybel](https://www.groupe-bel.com/nos-marques/babybel/)
*Product*
Convenient Portion of Cheese for Healthy Snacking Anytime

- **Global Reach** — Access Products Worldwide
- **Portion Packaging** — Portable and Convenient
- **Vegan Options** — Inclusively Cater to All Diets
- **Commitment to Sustainability** — Eco-Friendly Packaging
- **Nutritional Focus** — Supports Healthy Diet

### [Boursin](https://www.groupe-bel.com/nos-marques/boursin/)
*Product*
Boursin offers a unique creamy cheese experience along with a plant-based option, enhancing flavor and versatility in dishes.

- **Cream Cheese Platform** — Provides Creamy Flavor
- **Gourmet Flavor Selection** — Enhances Culinary Creativity
- **Plant-based Variant** — Offers Vegan Option

### [La Vache qui Rit](https://www.groupe-bel.com/nos-marques/la-vache-qui-rit/)
*Product*
Enjoyable, nutritious cheese spread in convenient portions, ideal for families and on-the-go consumers.

- **Cheese Spread Format** — Provides Convenient Cheese Options
- **Part of Portion Strategy** — Supports Accessible Nutrition
- **Nutritious Recipe** — Delivers Essential Nutrients
- **Vegan Options Available** — Caters to Plant-Based Diets

### [Kiri](https://www.groupe-bel.com/nos-marques/kiri/)
*Product*
Kiri provides creamy, delicious cheese that's perfect for snacking or adding flavor to meals.

- **Cream Cheese Format** — Soft And Spreadable
- **100% French Ingredients** — Uses Local Milk
- **Beverage-focused Variant** — Pairs With Beverages
- **Nutritious** — Nutrient-Rich Snack
- **Variety of Formats** — Multiple Product Forms

### [Pom’Potes](https://www.groupe-bel.com/nos-marques/pompotes-gogosquezz/)
*Product*
Healthy and fun fruit snacks in convenient formats for all ages.

- **Natural Fruit in Squeezable Pouch** — Provides Easy Snacking
- **No Added Sugar (Majority of Variants)** — Promotes Healthier Choices
- **Electrolyte-enriched Options** — Enhances Hydration
- **Vegetable and Fruit Fusion** — Encourages Vegetable Intake

### [GoGo SqueeZ](https://www.groupe-bel.com/nos-marques/pompotes-gogosquezz/)
*Product*
GoGo SqueeZ offers fun, healthy, and portable fruit snacks for all ages.

- **Squeezable Fruit Snack** — Ensures Convenient Snacking
- **100% Natural Ingredients** — Delivers Pure Fruit Flavor
- **Active Variant Vitamins** — Provides Essential Vitamins
- **Varied Flavor Options** — Caters to Different Tastes

### [Emballages de demain](https://www.groupe-bel.com/innovations/emballage-de-demain/)
*Product*
Provides sustainable and circular packaging solutions to minimize environmental impact.

- **Eco-design Packaging** — Designs Packaging Sustainably
- **Commitment to Circular Economy** — Promotes Circular Economy Practices
- **Resources & Recyclability Targets** — Enhances Material Sustainability
- **GoGo SqueeZ Cap Optimization** — Reduces Plastic Use

### [Vendôme RID Hub](https://www.groupe-bel.com/innovations/pole-innovation-recherche-vendome/)
*Platform*
Advancing food innovation through a collaborative RID platform.

- **Collaborative Ecosystem** — Foster Collaboration
- **Global RID Hub** — Centralize Research
- **RID Team & Capabilities** — Leverage Expertise
- **Sustainable Innovation Practices** — Promote Sustainability

### [Maredsous](https://www.maredsousfromages.be/)
*Product*
Enjoy the rich, abbey-produced flavor of Maredsous cheese, crafted with tradition.

- **Unique Maturation Process** — Achieve Distinctive Flavor Profiles
- **Abbey Cheese Heritage** — Embrace Abbey Craftsmanship
- **Commitment to Quality** — Ensure Premium Quality
- **Cultural Authenticity** — Celebrate Belgian Craftsmanship

### [GERVAIS](http://www.gervais.cz)
*Product*
Gervais offers creamy and versatile fresh cheeses perfect for a tasty snack or spread.

- **Creamy Fresh Cheese** — Provides Smooth, Spreadable Texture
- **Versatile Usage** — Enhances Meals with Creamy Flavors

### [Karička](http://www.receptyzosrdca.sk)
*Product*
Karička provides delicious melted cheese options from local, GMO-free milk.

- **Local Milk Sourcing** — Ensures Freshness
- **Cheese Spreads and Slices** — Variety of Formats
- **Non-GMO** — Free From GMOs
- **Inspiration Recipes** — Encourages Culinary Use

### Smetanito
*Product*
Enjoy the rich, creamy taste of Smetanito for easy snacking or cooking.

- **Creamy, Spreadable Cheese** — Provides A Rich, Creamy Flavor
- **Versatile Portions** — Conforms To Various Eating Styles
- **Grilling-Ready Option** — Enhances Dishes On The Grill
- **Innovative Packaging** — Promotes Eco-Friendly Practices

### [Apéricube](https://www.groupe-bel.com/nos-marques/apéricube/)
*Product*
Apéricube provides a fun and shareable cheese option perfect for social snacking.

- **High-Quality Ingredients** — Delivers Superior Taste
- **Cube-Shaped Format** — Encourages Social Sharing
- **Variety of Flavors** — Caters to Diverse Palates
- **Perfect for On-the-Go** — Enhances Portability

### [La Vache qui Rit (The Laughing Cow)](https://www.groupe-bel.com/nos-marques/la-vache-qui-rit/)
*Product*
Enjoy nutritious and fun cheese portions suitable for everyone, enhancing snacking experiences.

- **Iconic Cheese Spread** — Provides Convenient Portions
- **Family-Friendly** — Perfect for Family Snacking
- **Rich in Calcium** — Supports Healthy Bones
- **Innovative Flavors** — Caters to Diverse Tastes

## Market Segments

- **Portion-controlled dairy snacks**: Individually portioned cheese and dairy formats designed for on-the-go consumption, family snacking, and portion-controlled nutrition (protein/calcium).
- **Spreadable and culinary cheese**: Creamy spreadable cheeses and cream-cheese platforms used for spreading, cooking, and culinary applications across retail and foodservice.
- **Plant-based dairy alternatives**: Plant-based formulations that replicate cheese textures and flavors for consumers seeking dairy alternatives or flexitarian options.
- **Squeezable fruit pouches and on-the-go fruit snacks**: Portable fruit purée pouches and squeezable snacks targeted at children and active consumers, emphasizing natural ingredients and no added sugar variants.
- **Sustainable packaging and circularity**: Eco-design and circular packaging initiatives focused on reducing material use, improving recyclability, and enabling reuse across packaged food products.
- **Grilling and melting cheese**: Cheeses formulated for melting, grilling, and culinary heat applications used in home cooking and foodservice.
- **Food research and innovation partnerships**: Collaborative R&D and innovation programs that partner with startups, universities, and researchers to develop new ingredients, formulations, and packaging.