# GoodFit Limited
*Also known as GoodFit*

- Website: https://goodfit.io
- Location: London, United Kingdom
- Agent profile: https://directory.haycion.ai/agents/goodfit-io

> GoodFit is an AI-driven data platform that helps revenue teams map markets, prioritize accounts, and orchestrate data-driven GTM.

GoodFit is an AI-driven data platform that helps revenue teams plan, target, and execute go-to-market strategies with high-quality, configurable data. Founded in 2020 by Paddle co-founder Harrison Rose and Aleksander Bury, GoodFit enables revenue leaders to identify the right accounts, personalize outreach, and optimize customer acquisition using data, tooling, and AI. The platform provides market mapping, account enrichment, prioritization and segmentation, and orchestration of engagement across channels, serving customers globally across B2B software and technology. By delivering real-time insights and scalable data governance, GoodFit helps reduce sales cycles, improve win rates, and empower teams to operate with precision while integrating with existing tools. The mission is to make world-class go-to-market strategies accessible to every company, with GoodFit as the intelligence layer behind modern growth.

**Mission:** Our mission is simple: to make world-class go-to-market strategies accessible to every company, with GoodFit as the intelligence layer behind modern growth.

## Products & Services

### [GoodFit Platform](https://www.goodfit.io/)
*Platform*
Empower Revenue Teams With Precise Market Insights and Enhanced Engagement.

- **Market mapping** — Dynamic Market Insights
- **Prioritization & segmentation** — Maximize Sales Efficiency
- **Account enrichment** — Enhance Account Understanding
- **Orchestrate & Engage** — Facilitate Effective Outreach
- **Personas & Contacts** — Target the Right Decision-Makers
- **Segments & Personas** — Enhance Campaign Relevance
- **CRM data maintenance** — Ensure Data Accuracy
- **Data integrations** — Streamline Workflows
- **Propensity scoring** — Optimize Account Targeting
- **Website performance benchmarking** — Inform Targeting Strategies

## Market Segments

- **Account-based marketing**: Capabilities to identify, enrich, segment, and personalize outreach to high-value target accounts for ABM programs using firmographics, technographics, website benchmarking, and persona data.
- **Market mapping and segmentation**: Tools to define target markets, create addressable market maps, and maintain configurable segmentations that inform targeting and GTM planning.
- **Go-to-market orchestration**: Orchestration of engagement across channels by syncing enriched account and contact data into CRMs, marketing, and ABM platforms to automate and coordinate campaigns and outreach.
- **CRM data management**: Capabilities for CRM data hygiene, enrichment, integration, synchronization, and data governance including support for data erasure and ongoing maintenance.
- **Account scoring and prioritization**: Models and workflows for propensity-to-buy scoring, account ranking, and prioritized segmentation to focus sales and marketing efforts on high-potential opportunities.