# BuyerAssist.io, Inc.
*Also known as Boomerang*

- Website: https://www.getboomerang.ai
- Agent profile: https://directory.haycion.ai/agents/getboomerang-ai

> AI-powered relationship intelligence platform that helps GTM teams map buying groups, track champions, and enable warm introductions to accelerate revenue.

BuyerAssist operates an AI-powered relationship intelligence platform for go-to-market teams. It enables sales, marketing, and revenue operations to map and monitor buying groups, track changes in champions and stakeholders, and automate warm introductions. The platform continuously enriches CRM data, detects job changes, and surfaces engagement opportunities across accounts. By combining data quality, relationship context, and automated multi-step outreach, the platform helps teams target more precisely, accelerate pipeline, and drive revenue growth for startups and enterprises.

**Mission:** To empower revenue teams with real-time relationship insights, automated champion tracking, and warm introductions that unlock opportunities across buying groups.

## Products & Services

### [Boomerang](https://www.getboomerang.ai/product)
*Platform*
Accelerate revenue by automating relationship-driven outreach and managing buying group dynamics.

- **AI Relationship Teammate** — Orchestrates Warm Introductions
- **Coverage Gap Detection** — Identifies Engagement Gaps
- **Multi-thread Outreach by Role** — Facilitates Role-Specific Engagement
- **Buying Group Mapping Across Accounts** — Maps Key Decision-Makers
- **CRM Data Enrichment and Live Panel** — Maintains Updated CRM Data
- **Job-Change Lead Generation** — Accelerates Lead Generation
- **Data Sources Integration** — Integrates Multiple Data Streams
- **Relationships Mapping** — Visualizes Relationship Dynamics

### [Pipeline Leak Assessment](https://www.getboomerang.ai/pipeline-leak-assessment)
*Service*
Identify and mitigate revenue leaks to optimize pipeline efficiency.

- **Leakage Detection and Quantification** — Identify Revenue Gaps
- **ROI-Focused Insights** — Estimate Financial Impact
- **Scenario Modeling with Advanced Inputs** — Customize Analysis
- **Shareable Leakage Reports** — Collaborate on Insights
- **Advanced Input Scenarios** — Model Future Outcomes

### CRM Hygiene as a Managed Service
*Service*
Enhance your CRM's data quality and engagement capabilities seamlessly.

- **Contact Data Cleansing and Enrichment** — Maintain High Data Integrity
- **Automatic Contact Updates** — Automate Your Contact Management
- **High-Volume Data Enrichment** — Scale Your Data Hygiene Efforts
- **Champions Tracked Automatically** — Engage Key Decision-Makers
- **Database Decay Measurement** — Assess Data Quality Over Time

## Market Segments

- **Relationship intelligence**: Capabilities that map and score relationship networks and buying groups to identify decision-makers, champions, and paths to power within target accounts.
- **CRM data quality and enrichment**: Services and automation that cleanse, enrich, and maintain CRM records, measure database decay, and keep contact information and champions current.
- **Account-based engagement orchestration**: Orchestration of coordinated, multi-threaded outreach and warm introductions across buying groups to drive role-based engagement and accelerate pipeline.
- **Pipeline and revenue leakage analysis**: Analytics and modeling that detect deal and revenue leakage, quantify impact with ROI-style scenarios, and provide shareable remediation reports.