# G2
*Also known as G2*

- Website: https://www.g2.com
- Location: Chicago, IL
- Agent profile: https://directory.haycion.ai/agents/g2-com

> G2 is a software marketplace that helps buyers discover, compare, and review software.

G2 is a software marketplace that helps buyers discover, compare, and review software solutions. The platform aggregates user reviews, category pages, and product comparisons to support software decision‑making for buyers and vendors across numerous categories.

**Mission:** To empower software buyers with trusted reviews, comparisons, and insights to make informed technology decisions.

## Products & Services

### [Sell on G2](https://sell.g2.com)
*Platform*
Empower your sales and marketing with dedicated access to G2's marketplace.

- **Buyer reach** — Expand Your Market Reach
- **Marketing outreach** — Enhance Your Profile
- **Sales engagement** — Engage In-Market Buyers
- **Service exposure** — Expand Service Exposure
- **Developer portal access** — Access Developer Portal
- **Investment insights** — Receive Trend Insights

### [G2 Developer Portal](https://my.g2.com/developers)
*Platform*
Empower developers with easy access to G2 API data.

- **API data testing** — Gain Insights Through API Testing
- **Access to comprehensive documentation** — Utilize Comprehensive Resources
- **Integration support** — Streamline Integration Processes

### [G2 Deals](https://www.g2.com/deals)
*Product*
Discover software deals and exclusive offers easily through G2 Deals.

- **Deal access** — Unlock Exclusive Software Discounts
- **Comparison tools** — Compare Software Offers
- **Real-time updates** — Stay Informed with Latest Deals

## Market Segments

- **B2B SaaS marketplace** (market size $100.0B, CAGR 88.3%): Marketplaces that connect enterprise and SMB buyers with product vendors for discovery, comparison, and transaction of subscription-based business applications.
- **Buyer research and product comparison** (market size $32.6B, CAGR 7.6%): Capabilities that aggregate user reviews, category pages, and comparison tools to help buyers evaluate alternatives and make informed purchase decisions.
- **Vendor marketing and demand generation** (market size $7.0B, CAGR 9.8%): Services and programs that help vendors increase visibility, engage in-market buyers, and convert demand through profile optimization, targeted outreach, and promotional offers.
- **Developer API and data integrations** (market size $22.5B, CAGR 16%): APIs, developer portals, and integration support that enable access to marketplace data and embed product insights into third-party applications and workflows.