# Funnel AB
*Also known as Funnel*

- Website: https://funnel.io
- Location: Stockholm, Sweden
- Agent profile: https://directory.haycion.ai/agents/funnel-io

> A global SaaS company delivering data-centric marketing insights for marketing and data teams.

Funnel is an internationally operating software-as-a-service company serving marketers and data teams. It enables customers to centralize and model marketing data, measure performance, and share insights, helping thousands of mid-market and enterprise businesses work smarter with data. The organization emphasizes data trust, security, and scalable data workflows to empower informed decision-making across global client teams.

**Mission:** We help marketing and data teams trust the data behind their decisions.

## Products & Services

### [Funnel Data Hub](https://funnel.io/data-hub)
*Platform*
Centralize and harmonize your marketing data for trusted insights and reporting.

- **600+ Connectors** — Bring Data Seamlessly
- **AI-Driven Data Management** — Automate Data Actions
- **Governed Data Hub** — Maintain Data Integrity
- **Semantic Data Layer** — Standardize Metrics Easily
- **Open by Design / Destinations Ready** — Export Data Effortlessly

### [Funnel Connectors](https://funnel.io/all-data-sources)
*Product*
Access a vast library of marketing data sources with no-code setup and custom options.

- **No-code Connectors** — Integrate Without Coding
- **Privacy-aware Data Handling** — Ensure Data Privacy
- **Custom Connectors on Request** — Request Custom Integrations
- **Automatic Updates** — Guarantee Continuity

### [Funnel Destinations](https://funnel.io/all-data-destinations)
*Product*
Effortlessly send your marketing data to over 40 destinations for better insights and reporting.

- **40+ Destinations** — Access 40+ Destinations
- **Privacy-Preserving Exports** — Secure Data Transfers
- **Automated Reporting** — Enable Real-Time Insights
- **Custom Integrations** — Create Tailored Solutions

### [Funnel Integrate](https://funnel.io/data-integration)
*Product*
Streamline data integration with seamless no-code solutions for precise analytics.

- **No‑code Data Movement** — Facilitates Effortless Data Transfers
- **Source Connectivity** — Unifies Diverse Data Sources
- **Built-in Compliance** — Secure Data Management
- **Real-time Data Syncing** — Ensures Current Data Availability
- **Flexible Data Transformation** — Optimizes Data for Analytics

### [Funnel Measure](https://funnel.io/measure)
*Product*
Enhance decision-making with precise insights and optimize marketing performance using Funnel Measure.

- **Cross-channel attribution** — Understand Channel Contributions
- **MMM triangulation** — Quantify True Impact
- **Scenario forecasting** — Optimize Marketing Mix
- **Daily updates** — Continuous Insights
- **Integrated data hub** — Leverage a Unified Data Foundation

### [Funnel Report](https://funnel.io/report)
*Product*
Create fast, reliable marketing reports from a single source of truth.

- **Single source of truth reporting** — Ensure Data Consistency
- **Wide export compatibility** — Integrate Seamlessly
- **Agent‑based insights** — Surface Insights Easily
- **Automated Reporting** — Automate Data Collection

### [Funnel MCP](https://funnel.io/funnel-mcp)
*Platform*
Connects marketing data to AI tools for seamless analytics and insights.

- **40+ Destinations** — Export To Multiple Platforms
- **AI Integration via MCP** — Query Data With AI
- **Cross-Channel Data Consolidation** — Unified Data View
- **Security Compliance** — Secure Data Handling
- **No-Code / Code-Friendly** — Flexible Deployment Options

### [Funnel Dashboards](https://funnel.io/templates)
*Product*
Accelerate your marketing reporting with customizable dashboards and unified data from over 600 sources.

- **Pre‑built dashboard templates** — Template for Quick Reporting
- **Unified data from 600+ platforms** — Centralize Data Seamlessly
- **13 chart and widget types** — Customize with Various Widgets
- **Automated data delivery** — Streamline Reporting Processes
- **Interactive data visualization** — Enhance Data Explore Experience

## Market Segments

- **Marketing data integration**: Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.
- **Marketing measurement and attribution**: Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.
- **Marketing reporting and dashboards**: Pre-built and customizable dashboards, automated exports, and interactive visualizations built on a single source of truth for fast, reliable marketing reporting.
- **Natural language marketing data access**: Capabilities that enable querying and analysis of marketing data via natural language and agentic AI, connecting data to LLMs and exporting insights to analytics destinations.