# International Franchise Association
*Also known as IFA*

- Website: https://www.franchise.org
- Agent profile: https://directory.haycion.ai/agents/franchise-org

> Leading trade association advancing the franchising industry through education, advocacy, and community.

The International Franchise Association (IFA) is the leading trade association for the franchising industry in the United States. Founded in 1960, IFA represents franchisors, franchisees and suppliers, providing education, advocacy, events, research and resources to help members grow sustainable franchise businesses. The association supports responsible franchising, policy development, industry standards, and a robust network that connects a diverse membership and advances the adoption and success of franchising across markets.

**Mission:** To advance franchising by delivering education, events, and advocacy that support growth, integrity, and a thriving franchise ecosystem.

## Products & Services

### [IFA Membership](https://www.franchise.org/membership/)
*Service*
Gain Advocacy, Education, and Networking Opportunities in Franchising.

- **Advocacy and Policy Engagement** — Engage with Policy Initiatives
- **IFA Academy (LMS) Access** — Leverage Online Learning Platforms
- **Education and Training Access** — Enhance Business Knowledge
- **IFA LIVE Learning** — Join Interactive Live Sessions
- **Networking and Resources** — Connect with Industry Leaders
- **Research and Insights** — Leverage Market Insights
- **Event Participation** — Attend Leading Conferences

### [IFA Events](https://www.franchise.org/events/)
*Service*
Engage with peers and industry leaders through diverse IFA events.

- **Annual Convention Access** — Gain Key Insights
- **International Franchise Show London Access** — Network Globally
- **Multi Unit Franchising Conference Access** — Enhance Multi-Unit Skills
- **Webinars and Related Events** — Stay Informed
- **Franchise Growth and Marketing Conference Access** — Learn Marketing Strategies
- **Advocacy Summit Access** — Engage in Advocacy

### [IFA Advocacy](https://www.franchise.org/advocacy/)
*Service*
Advocates for franchising interests with updates and resources for industry representation.

- **Franchise Action Network** — Engage In Strategic Advocacy Efforts
- **Advocacy Overview And Policy Updates** — Access Critical Policy Information
- **Advocacy News** — Stay Updated On Legislative Changes
- **FranPAC** — Support Legislative Efforts
- **Franchising By State** — Explore Local Franchising Regulations

### [IFA Research & Insights](https://www.franchise.org/impact-of-franchising/)
*Platform*
Access essential research and insights to make informed franchising decisions.

- **Franchising Economic Outlook** — Understand Market Trends
- **Franchisor and Franchisee Surveys** — Access Comprehensive Survey Data
- **Impact of Franchising Research** — Analyze Franchising Impact
- **Value of Franchising** — Evaluate Franchising Value

### [Franchise Opportunities Guide](https://www.franchise.org/franchise-opportunities-guide/)
*Product*
Access a comprehensive directory of franchise opportunities and resources to make informed decisions.

- **Franchise Opportunities Directory** — Explore Diverse Franchise Options
- **In-Depth Resource Guides** — Gain Insights and Knowledge
- **Consumer Guides on Buying a Franchise** — Make Informed Franchise Decisions

### [IFA White Papers](https://www.franchise.org/white-papers/)
*Product*
Access valuable research and insights on franchising policy and trends.

- **Franchise Industry Research Papers** — Informs Business Decisions
- **Policy and Insights Briefs** — Guides Policy Understanding

## Market Segments

- **Franchise marketplaces and directories**: Capabilities that list, categorize and connect prospective franchise buyers with franchisor opportunities via directories and buyer guides.
- **Government affairs and policy advocacy**: Activities that monitor, influence and represent franchising-related legislation, regulatory policy and political engagement on behalf of members.
- **Industry events and conferences**: Services that organize in-person and virtual conferences, summits, webinars and trade shows to enable networking, learning and business development.
- **Market research and industry insights**: Analytical services producing economic outlooks, surveys, white papers and benchmark research to inform strategic and operational decisions.
- **Member education and professional development**: Programs delivering instructor-led courses, online academy access, certifications and training for franchisors, franchisees and suppliers.