# Fractal Analytics Inc.
*Also known as Fractal*

- Website: https://www.fractal.ai
- Location: New York, NY, United States
- Agent profile: https://directory.haycion.ai/agents/fractal-ai

> Global enterprise AI company powering data-driven decisions for Fortune 500 organizations.

Fractal Analytics Inc. is a global enterprise AI company that powers decision-making at Fortune 500 organizations by delivering end-to-end capabilities in AI strategy, data analytics, engineering, and implementation. The organization focuses on turning data into actionable insights for executives and teams, enabling improved customer experiences, optimized operations, and accelerated digital transformation. Fractal serves a broad, global audience with a mission to empower data-driven decisions across industries through rigorous analytics, engineering excellence, and responsible AI practices.

**Mission:** Fractal aims to power every human decision in the enterprise by delivering enterprise-grade AI, analytics, and engineering solutions that enable data-driven transformation.

## Products & Services

### [Cogentiq](https://fractal.ai/products/cogentiq/)
*Platform*
Cogentiq transforms enterprise decision-making by enabling autonomous actions from unified data, reducing response time from weeks to minutes.

- **Low-code/no-code agent builder** — Empower Users With Builder
- **Real-time decision-making** — Make Fast, Informed Decisions
- **API and containerized deployment** — Deploy Flexibly With APIs
- **Domain-specific agents** — Accelerate Deployment With Agents
- **Connectors library** — Integrate Seamlessly With Connectors
- **Model context protocol support** — Enhance Communication Between Agents

### [Cogentiq eCommerce](https://fractal.ai/products/cogentiq-ecommerce/)
*Product*
Empower eCommerce teams with AI-driven insights and rapid decision-making.

- **70+ Profit Signals Per SKU** — Enables Proactive Profit Management
- **Amazon Marketplace Integration** — Facilitates Seamless E-Commerce Operations
- **AI-Enabled Insights** — Drives Smarter E-Commerce Strategies
- **Cross-Functional Recommendations** — Enhances Collaborative Decision Making
- **SKU-Level Optimization** — Maximizes Profitability Per Product
- **Rapid Go-Live** — Accelerates Time to Market

### [Cogentiq CX](https://fractal.ai/products/cogentiq-cx/)
*Product*
Cogentiq CX enhances customer experience and operational efficiency through intelligent automation.

- **Autonomous Self-Service** — Empowers Customers
- **Automated Audits and Insights** — Reduces Manual Effort
- **Real-Time Transcription and Smart Search** — Enhances Agent Efficiency
- **Integrated Data Sources** — Streamlines Decision Making
- **Client-Defined Guardrails** — Ensures Compliance

### [Customer Genomics](https://fractal.ai/solutions/customer-genomics/)
*Product*
Enhances customer engagement and drives conversions through real-time insights.

- **End-to-end Decision Support** — Empower Decisions Across Journeys
- **Next Best Action** — Identify Optimal Actions
- **Real-time Data Analysis** — Deliver Instant Insights
- **Hyper-Personalization** — Tailor Experiences

### [Content Supply Chain](https://fractal.ai/content-supply-chain/)
*Product*
Streamline content workflows and enhance efficiency with automated tagging and standardized taxonomies.

- **Metadata Tagging Automation** — Automate Metadata Tagging
- **Manual Effort Reduction** — Reduce Manual Effort
- **Cross-Functional Coordination** — Coordinate Across Teams
- **Taxonomy Standardization** — Standardize Taxonomies

### [Next Best Action](https://fractal.ai/health-next-best-action/)
*Product*
Empowers decision-making with AI-guided actions and personalized engagement.

- **AI-guided actions** — Enhance Decisions With AI
- **Data-driven action recommendations** — Transform Insights Into Actions
- **GenAI personalization** — Tailor Engagement To Audience
- **High-impact actions** — Maximize Impact With Data

### [Rapid Experimentation](https://fractal.ai/solutions/trial-run/)
*Product*
Accelerate data-driven decision-making with in-market experimentation and statistical insights.

- **Cross-functional applicability** — Enhance Decision-Making Across Functions
- **In-market experiments with statistics** — Achieve Reliable Results
- **Lift-driver identification** — Optimize Performance Metrics
- **Scenario simulation** — Forecast Outcomes Before Launch

### [Cogentiq Data Foundation](https://fractal.ai/solutions/concordia/)
*Product*
Enhances data operations for enterprises with efficient processing, AI integration, and comprehensive management.

- **AI-driven Data Enrichment** — Enrich Data Automatically
- **Managed Data Ecosystem** — Gain Full Data Oversight
- **Data Processing Speed** — Accelerate Data Workflows
- **Integrated Agentic AI Platform** — Leverage Intelligent Automation
- **Multi-cloud Support** — Deploy Anywhere

### [Fractal Enterprise Store](https://fractal.ai/solutions/enterprise-store/)
*Product*
Empowers organizations to make informed decisions through a collaborative data marketplace.

- **Enterprise-grade governance** — Ensures Data Security
- **Admin intelligence** — Enhances Data Governance
- **Trust-driven transparency** — Enhances Data Reliability
- **Effortless publishing** — Simplifies Data Onboarding
- **Self-serve access** — Promotes Independent Data Usage
- **Smart discovery** — Improves Data Retrieval
- **Meaningful collaboration** — Fosters Data-Driven Collaboration

### Fractal AIDE
*Product*
Enhance decision-making by identifying website improvements that maximize revenue impact.

- **AI/ML/NLP Insights** — Enhance Data-Driven Decisions
- **Revenue Loss Quantification** — Maximize Revenue Opportunities
- **Friction Point Detection** — Identify Improvement Areas
- **Generative AI Integration** — Integrate Advanced AI Analysis

### [Fractal Marketing Mix Modeling](https://aws.amazon.com/marketplace/pp/prodview-2j7necohxvdwk?sr=0-17&ref_=beagle&applicationId=AWSMPContessa)
*Product*
Enhance marketing effectiveness through data-driven insights from marketing mix modeling.

- **Pricing and promotions optimization** — Enhance Pricing Strategies
- **E-commerce investment optimization** — Optimize E-Commerce Investments
- **Comprehensive data coverage** — Achieve Comprehensive Coverage
- **Real-time modeling** — Adapt with Real-Time Insights

### Fractal RAISE
*Product*
Enhances health equity and care efficiency through unified AI insights.

- **Health Equity Gap Detection** — Detects Health Equity Gaps
- **Cost Reduction and Improved Care** — Reduces Costs And Enhances Care
- **AI-Ready Insights** — Provides AI-Ready Insights
- **Multi-Source Risk Insights** — Identifies High-Risk Members

## Market Segments

- **Autonomous agent platforms** (market size $8.0B, CAGR 46.3%): Platforms that enable enterprises to build, orchestrate, evaluate, and govern autonomous AI agents, assistants, and agentic workflows for production use.
- **Customer experience automation** (market size $14.8B, CAGR 26%): Capabilities that automate contact-center quality, provide real-time agent assistance and transcription, enable autonomous voice and chat self-service, and deliver journey analytics and next-best-action personalization to improve CX efficiency.
- **Ecommerce optimization** (market size $4.0B, CAGR 19%): Capabilities to improve online store performance and conversion through abandoned‑cart recovery, product discovery and pricing, Shopify support, store performance analysis and conversion‑focused content.
- **Data productization and marketplace** (market size $4.0B, CAGR 18%): Packaging, certifying, and publishing reusable AI-ready data products with built-in governance, no-code publishing, and marketplace discovery for internal reuse.
- **Marketing measurement and analytics** (market size $6.8B, CAGR 18.5%): Measurement, forecasting, and analytics capabilities such as bespoke measurement stacks, incrementality testing, media mix modeling, marginal cost analysis, brand impact studies, AI-powered forecasting, and strategic audits to align marketing to business outcomes.