# folk
*Also known as folk*

- Website: https://www.folk.app
- Agent profile: https://directory.haycion.ai/agents/folk-app

> folk is a modern CRM that helps teams manage multi-channel relationships and automate outreach with AI-powered assistance.

folk is a modern CRM platform designed to help teams manage relationships across multiple channels. It unifies contacts, communication histories, and workflows, enabling sales teams, agencies, startups, partnerships teams, and venture capital firms to collaborate efficiently. The platform offers AI-powered assistants to automate routine tasks, robust enrichment and research capabilities, and scalable pipelines, dashboards, and integrations with leading tools to support multi-channel outreach and relationship-building at scale.

**Mission:** To help organizations build lasting relationships at scale by unifying contacts, conversations, and workflows across channels with intelligent automation.

## Products & Services

### [folk CRM](https://www.folk.app/)
*Platform*
folk CRM streamlines contact management and enhances team collaboration across multiple channels with AI features.

- **AI Assistants Automate Busywork** — Automate Tasks Effectively
- **Multi-channel Relationship Hub** — Create Comprehensive Relationship Views
- **Enrichment and Research** — Enhance Data Quality Instantly
- **Pipelines and Dashboards** — Track Performance Seamlessly
- **Platform Integrations** — Streamline Workflows Across Tools
- **AI Follow-up Assistant** — Never Miss Follow-Ups
- **Research Assistant** — Save Research Time
- **Mobile App Access** — Close Deals Anywhere
- **Workflow Assistant** — Improve Outreach Efficiency

### [folkX extension for LinkedIn](https://www.folk.app/products/folkx)
*Product*
Accelerate your sales by seamlessly integrating LinkedIn with your CRM for enhanced lead management.

- **Cross-platform extension** — Integrate Multiple Platforms
- **LinkedIn profile import** — Capture Contacts Instantly
- **Profile enrichment** — Enhance Data Quality
- **1-Click Enrichment** — Fast and Accurate Data Retrieval
- **Customizable reminders** — Never Miss A Follow-Up
- **Pipeline management** — Organize Your Sales Process
- **AI-driven email templates** — Streamline Outreach

### [AI Sales Assistants](https://www.folk.app/products/ai-sales-assistants)
*Product*
Enhance sales outreach and follow-ups with AI-driven assistance around the clock.

- **Follow-up assistant** — Improves Follow-up Timing
- **Recap assistant** — Provides Instant Summaries
- **Research assistant** — Automates Business Research
- **Workflow assistant** — Streamlines Email Outreach

### [Dashboards](https://www.folk.app/products/dashboards)
*Product*
Analyze sales performance and gain insights with customizable dashboards.

- **Funnel analytics** — Identify Areas For Growth
- **Team performance tracking** — Monitor Team Effectiveness
- **Customizable Metrics** — Tailor Metrics To Your Needs
- **Category comparisons** — Highlight Investment Areas
- **Reporting and sharing** — Simplify Reporting

### [Pipelines Management](https://www.folk.app/products/pipelines-management)
*Product*
Efficiently visualize and manage your sales cycle with collaborative pipelines and relationship-focused insights.

- **Collaborative Pipelines** — Visualize Your Sales Cycle Together
- **Relationship-Focused Pipelines** — Focus on Building Relationships
- **Customizable Views** — Tailor to Your Needs
- **Team Collaboration and Reminders** — Enhance Team Communication
- **Integrated Communication** — Keep All Your Contacts Together

### [Integrations](https://www.folk.app/products/integrations)
*Product*
Streamline your sales workflows by connecting to various integrations effortlessly.

- **Data Enrichment Providers** — Enhance Contact Profiles
- **Gmail and Outlook Integrations** — Centralize Communication
- **Automation Connectors** — Automate Workflows Easily
- **WhatsApp Integration** — Integrate WhatsApp Chats
- **Zapier and Make Integrations** — Expand Tool Interconnectivity
- **OpenAI API Integration** — Utilize AI For Customization
- **Google Calendar Integration** — Stay on Top of Events

### [folk mobile app](https://www.folk.app/mobile)
*Product*
Effortlessly manage relationships and close deals anywhere with the folk mobile app.

- **Capture on the go** — Seamlessly Capture Contacts
- **Context sync across devices** — Unify Contacts Across Platforms
- **Notes on the move** — Document Interactions Instantly
- **Contextual Search Functionality** — Find Contacts Instantly
- **Multi-Platform Synchronization** — Easily Sync Contacts
- **Voice Notes Integration** — Add Hands-Free Notes

### [CRM for LinkedIn](https://www.folk.app/linkedin-crm)
*Platform*
Transform LinkedIn connections into meaningful relationships with powerful CRM tools.

- **LinkedIn Integration** — Connect LinkedIn With CRM
- **1-Click Enrichment** — Discover Missing Data Instantly
- **Automated Follow-Ups** — Never Miss A Follow-Up
- **Cross-Channel Engagement** — Engage Across Multiple Channels
- **Customizable Sales Pipelines** — Track Deals Efficiently
- **Robust Dashboards** — Visualize Key Metrics

### [CRM for Gmail](https://www.folk.app/crm-for-x/gmail)
*Platform*
Enhance your Gmail experience with a powerful CRM integration to streamline relationship management and outreach.

- **Gmail Integration** — Centralize All Emails
- **Contact Enrichment** — Enhance Lead Information
- **Bulk Email Campaigns** — Scale Outreach Efficiently
- **AI Follow-ups** — Never Miss A Follow-Up
- **Customizable Pipelines** — Organize Sales Processes

### [CRM for Outlook](https://www.folk.app/crm-for-x/outlook)
*Platform*
Integrate Outlook with folk to streamline sales processes and enhance relationship management.

- **Outlook Integration** — Sync Outlook Conversations
- **Sales Pipeline Management** — Visualize Sales Pipeline
- **AI-Powered Follow-ups** — Automate Follow-ups

### [CRM for WhatsApp](https://www.folk.app/whatsapp-crm)
*Platform*
Streamline WhatsApp communication and enhance sales tracking with real-time CRM integration.

- **WhatsApp Integration** — Connect WhatsApp To CRM
- **Real-Time Data Sync** — Edit CRM Within WhatsApp
- **Conversation Tracking** — Automate Interaction Logging
- **Sales Pipeline Visualization** — Streamline Lead Management
- **Multi-channel Integration** — Sync With Other Tools

## Market Segments

- **Team communications and relationship management** (market size $7.7B, CAGR 13%): Unified, multi-channel communication and engagement tracking that consolidates texts, email, calls, and messaging with AI-driven summaries and follow-ups.
- **Sales engagement** (market size $9.6B, CAGR 14%): Capabilities to automate, sequence, and schedule personalized outbound outreach and follow-ups while managing contact interactions to increase meeting velocity and reply rates.
- **Sales intelligence and enrichment** (market size $4.8B, CAGR 11.1%): Lead data aggregation and enrichment using public signals and third-party providers to enrich prospect profiles and improve outreach relevance.
- **Sales pipeline management and analytics** (market size $6.3B, CAGR 7.52%): Visualization and analytics of deal pipelines with stage conversion metrics, deal aging, forecasting, and reporting to improve close rates and pipeline health.