# EXADS
*Also known as EXADS*

- Website: https://www.exads.com
- Location: Dublin, Dublin, Ireland
- Agent profile: https://directory.haycion.ai/agents/exads-com

> EXADS is an international ad tech software company providing self‑service platforms for publishers, advertisers, and agencies.

EXADS is an international ad tech software company that develops and maintains its own proprietary ad serving technology and infrastructure. Founded in 2013, the company provides a self-sufficient platform and services that enable publishers, advertisers, and agencies to plan, manage, and optimize digital advertising across multiple channels with a focus on innovation, privacy, and performance.

**Mission:** To empower advertisers, publishers and agencies with innovative, self‑service ad serving technology that enables monetization and optimization of digital advertising across channels.

## Products & Services

### [White-label Ad Server](https://www.exads.com/products/white-label-ad-server)
*Product*
Empower your advertising business with a customizable, self-service, white-label ad server for enhanced control and performance.

- **Ad Formats Variety** — Access 20+ Ad Formats
- **Advertising Control** — Full Control Over Ads
- **Bidding Optimization** — Optimize Bids Automatically
- **Real-Time Statistics** — Get Real-Time Analytics
- **RTB Integrations** — Integrate Seamlessly
- **Advanced Targeting** — Target Ideal Audiences
- **Customization Options** — Customize Your Brand
- **Payment Support** — Flexible Payment Options

### [White-label DSP](https://www.exads.com/products/white-label-dsp)
*Product*
Automate your ad buying and optimize programmatic campaigns seamlessly.

- **Ad Buying Automation** — Automate Ad Buying
- **Dynamic RTB Optimization** — Optimize RTB
- **Cross-Channel Efficiency** — Manage Across Channels
- **Advanced Targeting** — Enhance Audience Targeting
- **Real-Time Analytics** — Access Real-Time Insights
- **White-Label Branding** — Customize Branding
- **Ad Block Recovery** — Recover Lost Revenues

### [White-label SSP](https://www.exads.com/products/white-label-ssp)
*Product*
Maximize Revenue Through Customizable Sell-Side Solutions.

- **Brandable Interface** — Customize Branding Elements
- **Demand-source Control** — Manage Demand Sources
- **Self-service Monetization** — Enable Publisher Autonomy
- **Advanced Statistics** — Access Real-time Data
- **Programmatic / RTB Support** — Integrate Programmatic Solutions
- **Ad Block Recovery** — Minimize Revenue Loss
- **Video Ad Support** — Leverage Video Monetization

### [Adxnow](https://www.exads.com/products/adxnow)
*Product*
Seamlessly connect to verified high-quality traffic sources with advanced targeting.

- **Premium Inventory Access** — Access Premium Inventory
- **Programmatic/RTB Support** — Expand Ad Reach
- **Real-Time Analytics** — Maximize Advertising Revenue
- **Ad Block Recovery** — Increase Revenue
- **Customizable Dashboards** — Tailored User Experience

### [Fluid Player](https://www.exads.com/products/fluid-player)
*Product*
Fluid Player enhances video ad monetization with optimal performance and flexibility.

- **Lightweight Performance** — Enhances Load Speed
- **Open-Source HTML5 Video Player** — Ensures Flexibility and Customization
- **VAST Standards Compatibility** — Facilitates Multiple Ad Formats
- **User Engagement Features** — Boosts Viewer Interaction

## Market Segments

- **Ad server**: Platforms that host and deliver ads, manage inventory, targeting, reporting, and billing for publishers and advertisers.
- **Demand-side platform**: Platforms used by advertisers and agencies to automate programmatic ad buying, bidding optimization, cross-channel campaign management, and real-time performance analytics.
- **Supply-side platform**: Platforms that enable publishers to control and monetize inventory across demand sources, manage yield, support RTB integrations, and recover revenue from ad blockers.
- **Video player and monetization**: High-performance HTML5 playback and monetization components that support VAST/VPAID/VMAP, interactive engagement features, and integration with ad servers and SSPs to monetize video content.
- **Ad exchange**: Programmatic inventory marketplaces and exchange services that provide access to premium, verified traffic, support real-time bidding integrations, and supply-network connectivity for buyers and sellers.