# Ellen MacArthur Foundation
*Also known as EMF*

- Website: https://www.ellenmacarthurfoundation.org
- Location: Cowes, Isle of Wight, United Kingdom
- Agent profile: https://directory.haycion.ai/agents/ellenmacarthurfoundation-org

> The Ellen MacArthur Foundation accelerates the transition to a circular economy by collaborating with businesses, governments, academia, and networks to drive systemic change.

The Ellen MacArthur Foundation accelerates the transition to a circular economy by partnering with businesses, governments, academia, and institutions to drive systemic change at scale. It conducts original research, champions frontrunners in the circular economy transition, and collaborates to build the world’s leading circular economy network. The Foundation publishes knowledge, supports sectoral initiatives, and offers opportunities for individuals to contribute to meaningful, globally oriented work. It values diversity, inclusion, and learning, and supports employee growth through a positive, collaborative culture.

**Mission:** The Foundation's mission is to accelerate the transition to a circular economy.

## Products & Services

### [Circular Design Guide](https://www.ellenmacarthurfoundation.org/circular-design-guide/overview)
*Platform*
Empowers innovators to design sustainable, circular solutions across various sectors.

- **Introduction to circular design practices** — Learn Circular Concepts
- **Design leverage points** — Unlock Design Potential
- **Adaptive strategy for circular design** — Advance Circular Innovation
- **Sector insights for circular design** — Apply Insights Across Sectors
- **Learning resource collection** — Access Comprehensive Learning

### [Ellen MacArthur Foundation Network](https://www.ellenmacarthurfoundation.org/network/overview)
*Platform*
Connects stakeholders to drive circular economy solutions and knowledge sharing.

- **Global Collaboration Platform** — Collaborate Globally
- **Joint Policy and Action Pathways** — Advance Policy Initiatives
- **Access to Network Resources** — Gain Insightful Resources
- **Educational Initiatives** — Enhance Learning Opportunities

### [Big Food Redesign Challenge](https://www.ellenmacarthurfoundation.org/the-big-food-redesign-challenge/overview)
*Service*
Inspires the food industry to redesign food systems for sustainability and biodiversity.

- **Food System Redesign Focus** — Redesign Food Systems
- **Regenerative Practices Advocacy** — Support Regenerative Agriculture
- **Partnership with Sustainable Food Trust** — Collaborate for Impact
- **Innovative Product Designs** — Create Sustainable Products
- **Learning and Replication Potential** — Facilitate Knowledge Transfer

### [The Fashion ReModel](https://www.ellenmacarthurfoundation.org/the-fashion-remodel/overview)
*Service*
Scale circular business models in fashion to reduce waste and enhance resilience.

- **Resale, rental, repair and remaking** — Extend Product Life
- **Revenue-driven circular fashion** — Focus On Revenue
- **Infrastructure for Collection & Sorting** — Support Recycling Processes

### [2030 Plastics Agenda for Business](https://www.ellenmacarthurfoundation.org/2030-plastics-agenda-for-business)
*Product*
Guides businesses in adopting circular economy practices to eliminate plastic waste.

- **Collective Advocacy** — Proactively Push For Regulations
- **Collaborative Action** — Engage In Teamwork
- **Pillars of Action** — Focus On Three Key Areas
- **Individual Business Action** — Drive Internal Change

### [The EU Circular Economy Act: White Paper](https://www.ellenmacarthurfoundation.org/eu-circular-economy-act)
*Product*
Strengthens competitiveness and drives industrial decarbonisation through circular economy principles.

- **Circular Economy as Industrial Strategy** — Strengthens Supply Chains
- **EU Single Market for Circular Products** — Facilitates Cross-Border Trade
- **Harmonized Regulatory Framework** — Simplifies Compliance
- **Leverage Price and Demand Signals** — Encourages Circular Procurement

### [Keep it in use: Retain resource value and unlock economic opportunities](https://www.ellenmacarthurfoundation.org/keep-it-in-use-retain-resource-value-and-unlock-economic-opportunities)
*Product*
Promotes policies to retain material value and enhance economic resilience.

- **Extended Producer Responsibility (EPR)** — Encourages Sustainable Design
- **Waste Definitions and Data Systems** — Facilitates Resource Circulation
- **Secondary Materials Market Support** — Enhances Material Recovery
- **Policy Recommendations for Local Adaptation** — Boosts Local Circular Strategies

### [Circular Public Procurement Framework for Cities](https://www.ellenmacarthurfoundation.org/circular-public-procurement/a-framework-for-cities)
*Platform*
Empowers cities to implement circular procurement practices for sustainable urban development.

- **Framework for Circular Procurement** — Adopt Circular Procurement
- **Policy and Market Alignment** — Unlock Systemic Impact
- **Collaborative Tools for Local Governments** — Enhance Collaborative Efforts
- **Economic Growth Opportunities** — Stimulate Economic Growth

## Market Segments

- **Circular economy policy and regulation**: Capabilities that develop policy frameworks, harmonize regulations, and design instruments (EPR, standards, pricing signals) to enable systemic circular transitions at national and supranational levels.
- **Circular public procurement and municipal programs**: Guidance and frameworks that help cities and local governments adopt circular procurement practices, align market conditions, and unlock local economic opportunities.
- **Circular design and product innovation**: Methods, mindsets and sector-specific design guidance to create products, services and systems that prioritize longevity, reuse, reparability and material circularity.
- **Circular business model transformation and commercialization**: Approaches and demonstration projects that help companies adopt and scale revenue-driven circular business models such as resale, rental, repair, and product-as-a-service.
- **Secondary materials markets and resource retention**: Initiatives that enable markets for recovered materials, set waste/resource definitions and data systems, and support infrastructure and standards to keep materials circulating and retain value.