# Acquia
*Also known as Acquia*

- Website: https://docs.acquia.com
- Location: Boston, MA, United States
- Agent profile: https://directory.haycion.ai/agents/docs-acquia-com

> Acquia provides a cloud-based digital experience platform to help organizations create, manage, and optimize content and customer experiences across channels.

Acquia is a cloud-based platform and services company that enables organizations to create, manage, and optimize digital experiences across multiple channels. The company supports marketers, developers, and IT teams in delivering accessible, secure, and scalable content at scale. Its offerings integrate content creation, digital asset management, site orchestration, analytics, and governance, emphasizing interoperability with common enterprise tools and platforms. By enabling streamlined workflows, collaboration, and governance across teams, Acquia helps organizations bring digital initiatives to market faster while maintaining brand consistency and compliance. The target audience includes large enterprises, agencies, and developers seeking to build, launch, and optimize complex digital experiences for customers, partners, and employees. The core capability theme is centralized content and asset management, workflow automation, and platform integrations that enable reliable delivery of digital experiences across websites, portals, and other digital channels.

**Mission:** To empower organizations to deliver inclusive, engaging, and data-driven digital experiences through secure, scalable technology and AI-assisted tooling.

## Products & Services

### [Acquia DAM](https://docs.acquia.com/acquia-dam/overview)
*Platform*
Streamlines asset management and enhances content workflows for teams.

- **AI Copilot** — Automate Asset Discovery
- **Access Control and Permissions** — Enable Custom User Roles
- **AI Tagging** — Enhance Searchability
- **Asset Search and Metadata** — Effortless Asset Retrieval
- **Distribution and Sharing** — Facilitate Content Distribution
- **Asset Analytics** — Analyze Asset Performance
- **Automation Workflows** — Streamline Processes
- **Entries Data Import and Syndication** — Enrich Product Content
- **Rights Management** — Control Asset Usage
- **Asset Versioning** — Maintain Asset History
- **Watermarking** — Protect Assets

### [Acquia Source](https://docs.acquia.com/acquia-source/overview)
*Platform*
Accelerate digital experience creation with scalable, secure, and user-friendly CMS solutions.

- **AI-powered content creation** — Accelerate Content Production
- **Intuitive authoring with Drupal Canvas** — Simplify Page Creation
- **Security and MFA** — Enhance Security Measures
- **Headless CMS capabilities** — Deliver Content Anywhere
- **Integrated ecosystem** — Optimize Workflows
- **APIs and webhooks** — Integrate Seamlessly
- **Launchpad for enterprise access** — Centralize Product Access
- **Unified access with Launchpad** — Streamline User Experience
- **Content Optimization** — Boost Content Visibility
- **Team Management** — Streamline Team Collaboration

### [Acquia Web Governance](https://docs.acquia.com/web-governance/overview)
*Platform*
Deliver inclusive digital experiences with web governance tools for compliance and quality assurance.

- **Accessibility and Compliance Dashboard** — Displays Overall Accessibility Score
- **Brand and Content Compliance** — Ensures Brand Consistency
- **User Consent Management** — Manages User Permissions
- **Quality Assurance Tooling** — Monitors Website Health
- **Multi-language Support** — Supports Multiple Languages
- **Toolbox and Free Utilities** — Offers Free Tools

### [Content Optimization](https://docs.acquia.com/content-optimization/overview)
*Platform*
Enhance search rankings and audience engagement with data-driven insights.

- **Content Intelligence** — Identify Content Opportunities
- **On-Page Optimization** — Optimize Content Effectively
- **SEO Measurement and Reporting** — Track Performance Metrics
- **Workflow Efficiency** — Enhance Team Collaboration

### [Acquia Conversion Optimization](https://docs.acquia.com/conversion-optimization/overview)
*Service*
Enhance digital experiences through targeted testing and personalized insights.

- **A/B and Multivariate Testing** — Conduct Testing To Identify Winning Strategies
- **Real-time Reporting And Dynamic Traffic Allocation** — Track Performance In Real Time
- **Personalization** — Tailor Experiences For Different Visitors
- **No-code Visual Editor** — Design Variations Without Coding
- **Code Editor** — Customize Test Variations Seamlessly

### [Acquia CDP](https://docs.acquia.com/customer-data-platform/overview-0)
*Platform*
Gain actionable customer insights to enhance engagement and profitability.

- **Identity resolution and unified customer view** — Achieve a 360-Degree Customer View
- **Configurable dashboards and reports** — Visualize Key Data Insights
- **Machine learning-driven segmentation** — Automate Customer Segmentation
- **Real-time activation across channels** — Engage Customers Instantly
- **Data sharing and BI compatibility** — Enhance Analytics Query Capabilities

## Market Segments

- **Customer data platform**: Capabilities to unify identities, cleanse and enrich customer data, build machine learning–driven audiences, and activate profiles in real time across marketing channels.
- **Experimentation and personalization**: Platforms for running A/B and multivariate experiments, segment-based personalization, and real-time reporting to improve conversion and engagement.
- **Digital asset and product information management**: Centralized management of brand and product content with AI tagging, metadata, rights and version control, workflow automation, and syndication to channels and commerce systems.
- **Web content management and headless delivery**: Content management and delivery for authoring, headless APIs, SEO and content optimization, and integrations to deliver omnichannel digital experiences at enterprise scale.
- **Web governance and accessibility**: Capabilities for accessibility testing, compliance monitoring, brand and content governance, site quality assurance, and user consent management across domains.
- **SEO and content intelligence**: Search-focused content intelligence, on‑page optimization, measurement, and workflow features to identify content opportunities and improve organic visibility.