# Digitas
*Also known as Digitas*

- Website: https://www.digitas.com
- Agent profile: https://directory.haycion.ai/agents/digitas-com

> Digitas is a global networked experience agency.

Digitas is a global networked experience agency within Publicis Groupe. It helps brands connect with people through a combination of data, technology and creative that delivers connected, meaningful customer experiences across channels. The network emphasizes scale and reach, underscored by the presence of about 5,500 Unicorns and 65 offices worldwide, reflecting its worldwide footprint and capability to deliver data-driven digital solutions and integrated marketing across regions.

**Mission:** To help brands grow by delivering connected, data-driven experiences across the customer journey through creativity, technology, and media.

## Products & Services

### [Digitas AI](https://www.digitas.com/en-us/what-we-do)
*Platform*
Empowers brands with rapid AI agent creation and dynamic experiences.

- **AI agent management** — Create Custom Agents Quickly
- **M.A.G.I.C. powered personalization** — Deliver Dynamic Interactions
- **Brand safety** — Ensure Safe AI Development
- **NX Score Integration** — Measure Brand Connection
- **Content embedding service** — Organize Content Seamlessly
- **Persona-based testing** — Simulate Target Audiences

### [Digitas Go](https://www.digitas.com/en-us/what-we-do)
*Service*
Accelerate your brand's production with Digitas Go's agile services.

- **Agile production workflow** — Accelerates Delivery
- **D2C content and launches** — Facilitates Market Entry
- **Flexible project-based services** — Adapts to Needs
- **Performance creative** — Boosts Campaign Effectiveness
- **Social assets creation** — Enhances Social Engagement

### [Digitas Pictures](https://www.digitas.com/en-us/pressroom/newfront-founder-digitas-unveils-branded-content-arm)
*Service*
Digitas Pictures connects brands with audiences through innovative storytelling and premium content.

- **Brand Partnerships** — Forges Strategic Collaborations
- **Non-traditional Content Approach** — Redefines Brand Engagement
- **Cross-platform Storytelling** — Engages Diverse Audiences
- **Entertainment and Storytelling Integration** — Creates Immersive Narratives
- **Award-winning Content** — Delivers Recognized Excellence
- **Data-driven Insights** — Enhances Strategic Precision

### [NX Score](https://www.digitas.com/en-us/pressroom/digitas-launches-nx-score-new-standard-measuring-brand-connection)
*Platform*
NX Score delivers actionable insights into brand connection, enhancing strategic growth decisions.

- **AI-Powered Brand Connectivity Index** — Measure Brand Connection
- **Actionable Growth Insights** — Guide Brand Strategy
- **Real-Time Benchmarking** — Benchmark Against Competitors
- **Multisignal Data Inputs** — Aggregate Signal Sources
- **Actionable Insights from Cultural Trends** — Utilize Cultural Insights

### [Loyalty Lite](https://www.digitas.com/en-us/pressroom/digitas-and-fetch-launch-loyalty-lite)
*Solution*
A fast-to-market solution to enhance customer loyalty across brands.

- **End-to-end loyalty measurement** — Optimize Loyalty Performance
- **Fetch transaction data insights** — Access Invaluable Insights
- **Personalized rewards and shoppable experiences** — Enhance Customer Engagement
- **Omnichannel campaigns with deterministic data** — Accelerate Engagement
- **Retailer-agnostic loyalty programs** — Broaden Customer Reach
- **Quick implementation** — Speed Up Time to Market

## Market Segments

- **Generative AI-driven customer experience**: Capabilities to create, manage and deploy AI agents and dynamic personalized interactions across channels, including content embedding, persona testing and brand-safe GenAI development.
- **Agile creative production and branded content**: Accelerated production workflows and cross-platform storytelling to deliver performance creative, social assets, D2C launches and premium brand-led content informed by data.
- **Omnichannel loyalty and shopper engagement**: Retailer-agnostic loyalty programs and shoppable media that use transaction data and deterministic measurement to drive personalized rewards and measurable sales lift quickly.
- **Brand connectivity measurement and cultural analytics**: AI-powered indexing and multisignal analytics that benchmark brand connection across culture, content and commerce in real time to surface actionable growth insights.