# Dentsu Group Inc.
*Also known as Dentsu*

- Website: https://www.dentsu.com
- Agent profile: https://directory.haycion.ai/agents/dentsu-com

> Dentsu is the global growth and transformation partner for leading organizations, delivering integrated media, CXM and creative services to drive sustainable business impact.

Dentsu Group Inc. is the global integrated growth and transformation partner for the world’s leading organizations. Founded in 1901 in Tokyo, Japan, it now operates in roughly 120 countries and draws on a network of leadership brands to deliver end-to-end growth and transformation across media, customer experience management (CXM) and creative. The company focuses on innovating to drive sustainable growth, helping clients navigate complexity with integrated, technology- and creativity-driven solutions that connect marketing, product, and organizational change. With a BX mindset and a commitment to integrity, people, culture, innovation, and environmental resilience, dentsu aims to generate value for brands, employees and society.

**Mission:** Innovating to Impact — delivering innovative, integrated growth at the convergence of marketing, technology and consulting to drive outcomes for brands, people and society.

## Products & Services

### [Dentsu BX](https://www.dentsu.com/business-transformation)
*Service*
Transforms organizations by reimagining their business for sustainable growth.

- **Business Strategy and Consulting** — Align Strategy to Growth Goals
- **Business Creation and Rebuilding** — Create and Rebuild Business Capabilities
- **Marketing Transformation** — Transform Marketing Functions
- **Brand Design Systems** — Develop Brand Design Systems
- **Operating Model and Organizational Transformation** — Reengineer Operating Models
- **Sales Transformation** — Transform Sales Processes
- **Corporate Culture Transformation** — Shift Corporate Culture
- **Purpose Resilience Consulting** — Ensure Purpose Resilience
- **Social Good Consulting** — Incorporate Social Impact
- **Social Value Creation Consulting** — Create Social Value Outcomes

### [Dentsu B2B](https://www.dentsu.com/dentsu-b2b)
*Solution*
Delivers integrated B2B solutions that connect marketing and sales for impactful customer experiences.

- **Client-Centric Cross-Functional Teams** — Form Integrated Teams
- **Data- and Technology-Driven B2B Solutions** — Leverage Data For Growth
- **Integrated Marketing and Sales Across the Journey** — Enhance Customer Experience
- **Global B2B Scale** — Achieve Global Impact
- **Growth Index: Superpowers** — Utilize Superpowers Insights
- **Iconic Brand Partnerships** — Collaborate With Leaders
- **Thought Leadership and Case Studies** — Demonstrate Expertise

### [Dentsu Entertainment](https://www.dentsu.com/entertainment)
*Service*
Creates compelling entertainment strategies that connect brands with audiences.

- **Consultancy** — Develop Effective Entertainment Strategies
- **Original Brand Funded Entertainment** — Produce Original Brand Content
- **Production** — Deliver Large-Scale Productions
- **Investment** — Invest in Quality Content
- **Product Placement** — Enhance Brand Visibility
- **Partnerships** — Execute Effective Partnership Campaigns
- **Thought Leadership** — Provide Industry Insights

### [Identity Solutions](https://www.dentsu.com/identity-solutions)
*Platform*
Enhance customer relationships through identity-driven marketing strategies.

- **Customizable Identity Platform** — Build Tailored Identity Graphs
- **Engagement-driven Identity Insights** — Create Value-based Experiences
- **Identity-based Agency Services** — Leverage Identity Insights

### [Dentsu Global Services](https://www.dentsu.com/sg/en/who-we-are/dgs-dentsu-global-services)
*Service*
Innovative AI-driven solutions that enhance client capabilities and drive impactful results.

- **AI-first, Scalable Solutions** — Deliver AI-First Solutions
- **Platform and Discipline Expertise** — Expertise in Key Disciplines
- **Business-aligned Delivery** — Align Solutions to Business
- **Outcomes-focused Execution** — Deliver Measurable Outcomes
- **Global Collaboration** — Ensure Global Support
- **Network-enabled Capability** — Integrate Network Resources

## Market Segments

- **Revenue marketing and sales alignment** (market size $10.0B, CAGR 12%): Capabilities that align marketing strategy, demand generation, and enablement with revenue targets and sales processes to drive measurable pipeline and growth.
- **Business transformation and brand strategy** (market size $60.0B, CAGR 7.5%): End-to-end strategic consulting for business model, operating model, brand design, culture and sustainability to enable organizational transformation and growth.
- **Branded entertainment and content production** (market size $25.4B, CAGR 7.8%): Development, production, financing and commercialization of branded content and IP, including product placement, partnerships and data-led entertainment strategy.
- **Digital platform engineering and performance marketing** (market size $112.4B, CAGR 15.5%): Design, build and operate digital products and platforms with performance marketing, data science, automation and AI to deliver measurable customer and business outcomes at scale.
- **Customer data platform (first-party data and identity)** (market size $9.7B, CAGR 30.7%): Unified first-party data collection and identity resolution with server-side tracking, audience building, and native integrations for activation and data governance.