# Curinos
*Also known as Curinos*

- Website: https://curinos.com
- Location: New York, NY, United States
- Agent profile: https://directory.haycion.ai/agents/curinos-com

> Curinos provides decision intelligence for financial institutions to drive growth through better, data-driven decisions.

Curinos is a decision intelligence company serving financial institutions. Its AI-first platform unites proprietary data, advanced analytics, and financial services expertise to deliver timely guidance that helps institutions make confident decisions, attract new customers, deepen relationships, and grow profits. The company provides benchmarking, segmentation and optimization insights that reveal performance deltas across markets and channels, enabling clients to tailor pricing, improve product design, and orchestrate customer journeys. By focusing on customer-centric decision-making and measurable outcomes, Curinos aims to drive acquisition, retention, and sustainable growth for banks, credit unions, mortgage lenders, insurtechs, and other financial services firms. The organization emphasizes data-driven strategies, governance and teachable, auditable decision processes to ensure consistent, compliant execution.

**Mission:** Our mission is to turn insight into bottom-line impact. Curinos transforms proprietary data, advanced analytics, and deep financial services expertise into timely guidance — empowering financial institutions to make confident decisions that drive acquisition, deepen customer relationships, and unlock profits.

## Market Segments

- **Pricing and rate optimization**: Capabilities that provide cross-asset pricing intelligence, demand-based price optimization, and timely benchmarks to set and adjust deposit and lending rates for margin and share objectives.
- **Competitive benchmarking and market intelligence**: Capabilities that collect, normalize and benchmark proprietary and market data to quantify competitive position, monitor peer performance, and surface actionable market insights.
- **Treasury and liquidity management**: Analytics and advisory focused on ALM, liquidity risk, FTP and balance sheet management to inform treasury strategy and liquidity decisioning.
- **Branch and distribution optimization**: Market and network analytics that identify optimal branch footprints, market potential, staffing and sales productivity improvements to guide channel strategy.
- **Commercial banking performance management**: Capabilities that benchmark commercial performance, optimize go-to-market actions, and refine commercial digital experiences to improve acquisition and portfolio outcomes.
- **Personalization and customer engagement**: Learning-based personalization and engagement capabilities that tailor communications and journeys to deepen relationships and improve conversion and retention.
- **Lending analytics and portfolio growth**: Market intelligence and optimization focused on lending performance, opportunity identification, responsible unsecured portfolio growth, and small business lending benchmarks.
- **Wealth and cash management analytics**: Analytics and flow-of-funds intelligence for wealth cash portfolios, client segmentation, and predictive performance to guide cash management and advisory.