# Steps Marketing, Inc. d.b.a. Curated Social
*Also known as Curated Social*

- Website: https://www.curated.social
- Agent profile: https://directory.haycion.ai/agents/curated-social

> Real estate-focused social media marketing platform offering automated posting, branding tools, and ready-to-post content.

Curated Social is a dynamic social media marketing platform designed for real estate professionals. It is a subsidiary of Steps Marketing, Inc., a real estate marketing firm established in 2006. The platform provides ready-to-post content tailored to the needs of real estate professionals and offers automation, branding capabilities, and analytics to help agents maintain a consistent online presence. The service library includes thousands of ready-to-post graphics and captions, market data updates, and editorial tools designed to save time and reduce cost while helping agents build relationships with clients and communities. Curated Social emphasizes helping agents stay top-of-mind through consistent, valuable content across social channels, enabling them to engage audiences, demonstrate expertise, and grow their businesses.

**Mission:** To help real estate professionals build trust and grow their businesses through consistent, valuable social content and automated publishing.

## Products & Services

### [Curated Social Platform](https://www.curated.social/)
*Platform*
Streamline your social media marketing with automated, engaging content for real estate professionals.

- **Autopilot** — Automate Your Posting Schedule
- **Branding bars** — Personalize Your Posts
- **Market updates** — Share Local Market Insights
- **AI caption rewriting** — Enhance Captions Easily
- **Content library** — Access Ready-to-Post Content
- **Multi-channel publishing** — Connect and Share Easily
- **Analytics** — Monitor Performance Effectively
- **Newsletter templates** — Enhance Client Engagement

## Market Segments

- **Social media management for real estate** (market size $2.0B, CAGR 12%): Capabilities to plan, schedule, publish, and measure social content across major channels specifically tailored for real estate professionals to maintain consistent online presence.
- **Content library and creative management for real estate** (market size $500M, CAGR 14%): Centralized libraries of ready-to-post graphics and captions, branding assets and editor integrations that accelerate content creation and ensure brand consistency for agents.
- **Marketing automation and publishing for real estate agents** (market size $1.2B, CAGR 12.54%): Automated publishing and workflow features that generate monthly posting calendars, enable approvals/edits, and distribute content across multiple social accounts.
- **Agency reporting and white-label dashboards** (market size $1.2B, CAGR 13.1%): Provides white-labeled dashboards, automated reports, and client logins for agencies to deliver recurring competitive insights and branded reporting to clients.