# Criteo
*Also known as Criteo*

- Website: https://www.criteo.com
- Agent profile: https://directory.haycion.ai/agents/criteo-com

> Criteo is a commerce intelligence platform that connects advertisers, retailers, media owners, and agencies to drive data-driven advertising across the open internet.

Criteo is a global commerce intelligence platform that connects advertisers, retailers, media owners, and agencies to unlock data-driven advertising and monetization across the open internet. By leveraging a rich commerce dataset and advanced technology, it helps customers reach new shoppers, improve engagement, and generate incremental revenue while enabling publishers and partners to monetize their data and traffic.

**Mission:** To help businesses grow by delivering measurable commerce outcomes through intelligent advertising across the open internet.

## Products & Services

### [Commerce Media Platform](https://www.criteo.com/platform/commerce-media-platform/)
*Platform*
Enhance advertising effectiveness with a unified commerce media solution.

- **Commerce AI** — Leverage Shopper Insights
- **Shopper Graph** — Unify Commerce Data
- **Addressability** — Achieve Targeted Ads
- **Predictive Bidding** — Optimize Bidding Strategy
- **Product Recommendations** — Boost Sales

### [Commerce Growth](https://www.criteo.com/platform/commerce-growth/)
*Platform*
Boosts acquisition and retention through automated solutions for marketers and agencies.

- **Audiences** — Find Top Customers
- **Customer Acquisition** — Expand Your Reach
- **Dynamic Retargeting** — Boost Conversions
- **Customer Retention** — Enhance Customer Loyalty
- **GO Campaigns** — Streamline Marketing Efforts
- **Video Advertising** — Engage Audiences Visually

### [Commerce Max](https://www.criteo.com/platform/commerce-max/)
*Platform*
Maximize your retail media efforts on the open internet and enhance shopper engagement.

- **Retail Media** — Engage Shoppers Effectively
- **Commerce AI** — Achieve Goals Faster

### [Commerce Grid](https://www.criteo.com/platform/commerce-grid/)
*Platform*
Enhance media monetization through seamless programmatic integration.

- **Dynamic Creative Optimization** — Improve Ad Engagement

### [Commerce Yield](https://www.criteo.com/platform/commerce-yield/)
*Platform*
Maximize digital asset monetization for commerce companies.

- **Product Recommendations** — Increase Conversion Rates
- **Addressability** — Enhance Targeting Capabilities

## Market Segments

- **Retail media**: Advertising and commerce inventory operated by retailers or near the digital point of sale to reach shoppers and measure conversions using retail-focused audiences and measurement.
- **Programmatic advertising**: Automated buying and optimization of open-internet ad inventory using real-time bidding, predictive bidding, addressability, and dynamic creative optimization.
- **Performance marketing**: Acquisition and retention advertising focused on measurable conversion and revenue growth across channels using audiences, dynamic retargeting, and cross-channel campaign automation.
- **Publisher monetization**: Capabilities for media owners and publishers to monetize traffic and data through commerce-driven ad formats, product recommendations, and addressability strategies.
- **Personalization and recommendations**: Personalization of creatives and product recommendations driven by shopper intent, shopper graph linking, and real-time decisioning to increase conversion and average order value.