# Cortado Group Inc.
*Also known as Cortado*

- Website: https://cortadogroup.com
- Agent profile: https://directory.haycion.ai/agents/cortadogroup-com

> Go-to-Market consulting partner helping PE firms and portfolio companies maximize revenue growth and value creation.

Cortado Group is a Go-to-Market consulting partner focused on helping private equity firms and their portfolio companies maximize revenue growth and value creation. Founded in 2019, Cortado Group provides revenue intelligence, RevOps, product, pricing, marketing, sales, and customer success expertise, delivering end-to-end GTM frameworks and enablement to drive accelerated exits and sustainable growth.

**Mission:** To maximize clients' business success by delivering comprehensive Go-To-Market strategies, RevOps enablement, and data-driven growth programs that unlock revenue and value for private equity portfolios.

## Products & Services

### [Go-To-Market Framework](https://cortadogroup.com/solutions/go-to-market-framework-business-growth-strategies/)
*Platform*
Accelerates revenue growth and value creation for private equity portfolio companies through a comprehensive Go-To-Market approach.

- **Customer Success** — Nurture Customer Relationships
- **Marketing** — Generate Quality Leads
- **Pricing** — Maximize Pricing Value
- **Revenue Operations** — Optimize Revenue Operations
- **Sales** — Boost Sales Effectiveness
- **Product** — Refine Product Strategies
- **Revenue and Market Intelligence** — Enhance Market Intelligence

## Market Segments

- **Go-to-market strategy**: Design and governance of end-to-end GTM plans for private equity portfolio companies to align product, pricing, marketing, sales, and customer success for accelerated exits and growth.
- **Revenue operations**: Operationalizing forecasting, full-funnel visibility, CRM and RevOps tech configuration, and process governance to improve predictability and scale revenue teams.
- **Revenue and market intelligence**: Account and buyer identification, ideal customer profile (ICP) definition, market segmentation, territory design, and analytics to prioritize high-value opportunities.
- **Pricing and monetization**: Price discovery, value-based price modeling, competitive pricing analysis, and execution to capture market value and improve margin realization.
- **Sales enablement and customer retention**: Sales enablement, playbook development, win-rate improvement, onboarding and customer success practices focused on shortening cycles, increasing retention, and expanding wallet share.