# CORE DNA TECHNOLOGIES Pty Ltd
*Also known as Core dna*

- Website: https://www.coredna.com
- Location: Prahran, VIC, Australia
- Agent profile: https://directory.haycion.ai/agents/coredna-com

> Core dna is a digital experience platform for multi-site brands that unifies content, commerce, and personalization.

Core dna is a digital experience platform designed for multi-site brands and enterprises. Built with agency experience, it unifies content management, eCommerce capabilities, and personalized experiences under a single platform. The platform aims to remove development bottlenecks, accelerate front-end deployment, and reduce total cost of ownership, enabling organizations to deliver consistent, scalable digital experiences across channels and locations. It supports collaboration across marketing, IT, and operations, offers governance and auditing features, and provides partner ecosystem and professional services to help customers scale their digital initiatives.

**Mission:** To empower organizations to deliver scalable, omnichannel digital experiences by unifying content, commerce, and AI-powered personalization on a single platform.

## Products & Services

### [Core dna platform](https://www.coredna.com/platform)
*Platform*
Empowers multi-site brands with an integrated digital experience platform for content and commerce.

- **Approval & governance** — Ensure Compliance
- **Content management** — Centralize Content Operations
- **eCommerce platform** — Unify eCommerce Operations
- **AI enterprise search** — Enhance Search Experiences
- **AI-powered actions** — Automate Tasks
- **Inventory & orders management** — Optimize Inventory Control
- **Multi-site orchestration** — Manage Multiple Sites
- **Payments & checkout** — Simplify Transaction Processes
- **LMS & Digital Learning** — Enhance Learning Experiences
- **Membership Management Software** — Empower Membership Management
- **Agentic workflows** — Streamline Workflows
- **Automation & scheduling** — Automate Scheduling
- **Integrations** — Expand Ecosystem Capabilities
- **REST API** — Facilitate Developer Integrations
- **Sites & environments** — Accelerate Site Deployment
- **Brand governance** — Maintain Brand Integrity
- **Roles & permissions** — Control Access Efficiently
- **SEO & AEO optimization** — Improve Online Visibility
- **ChatGPT integration** — Leverage AI Capabilities
- **Claude integration** — Integrate Advanced AI Tools
- **Forms data capture** — Capture Data Efficiently

## Market Segments

- **Digital experience platform** (market size $13.8B, CAGR 11.2%): Platforms that integrate content management, digital asset management, personalization, commerce, and omnichannel delivery to create and manage personalized digital experiences at scale.
- **Ecommerce and marketplace platforms** (market size $7.5B, CAGR 13.5%): Capabilities to design, build, migrate, and operate B2B, B2C, D2C storefronts and multi-vendor marketplaces, including headless commerce, POS, social commerce, and marketplace dynamics.
- **Web content management and headless delivery** (market size $3.9B, CAGR 20.5%): Content management and delivery for authoring, headless APIs, SEO and content optimization, and integrations to deliver omnichannel digital experiences at enterprise scale.
- **Multi-site orchestration and governance** (market size $2.0B, CAGR 15%): Synchronization, scheduling, approval workflows, rollback, and brand governance for managing many sites, locations, and environments from a central hub.
- **Learning and membership management** (market size $34.5B, CAGR 13.1%): Consolidated learning management and membership capabilities for courses, certifications, cohorts, gated content, member portals, and membership lifecycle governance integrated with commerce.