# Compass Fractional Advisors

- Website: https://compassfractional.com
- Agent profile: https://directory.haycion.ai/agents/compassfractional-com

> Compass Fractional Advisors provides revenue-driven fractional CMO services for home services businesses to scale leads, conversions, and revenue.

Compass Fractional Advisors delivers revenue-driven fractional CMO services for home services businesses, helping owners build scalable marketing systems that generate more leads, convert more jobs, and lower customer acquisition costs without a full-time CMO. Serving mid-market home service companies in the $4M to $20M+ range, the firm offers flexible retainers and coaching and applies a multi-channel approach—including website optimization, branding, SEO, and paid media—to create measurable growth.

**Mission:** I help $7M-$15M+ Home Service businesses build a scalable revenue machine that generates more leads, converts more jobs, and lowers customer acquisition costs (CAC)—without the overhead of a full-time CMO.

## Products & Services

### [Starter](https://compassfractional.com/rates)
*Service*
Offers strategic marketing leadership tailored for businesses with limited resources.

- **Foundational Marketing Leadership** — Establishes Core Marketing Direction
- **Structured Monthly Engagement** — Ensures Consistent Marketing Support
- **Flexible Monthly Retainer** — Accessible Marketing Services

### [Accelerator](https://compassfractional.com/rates)
*Service*
Accelerate lead generation with customized marketing strategies and dedicated support.

- **Increased Monthly Engagement Hours** — Provides More Marketing Support
- **Lead Generation Scaling** — Enhances Lead Acquisition
- **Comprehensive Marketing Strategy** — Integrates Marketing Channels
- **Flexible Retainers** — Adapts to Business Needs

### [Dominator](https://compassfractional.com/rates)
*Service*
Provides dedicated marketing leadership and strategies to ensure business growth.

- **Comprehensive Engagement Hours** — Maximize Marketing Efforts
- **Dedicated Marketing Leadership** — Drive Marketing Strategy
- **Flexible Retainers** — Customizable Service Packages
- **Coaching Options** — Enhance Marketing Knowledge

### [Hourly Consultation](https://compassfractional.com/rates)
*Service*
Gain clarity and actionable strategies in a single one-time consultation.

- **Personalized Strategies** — Receive Custom Solutions
- **One-time Consulting Session** — Access Expert Guidance
- **Follow-up Notes** — Receive Summarized Insights
- **Flexible Scheduling** — Book at Your Convenience

### [Strategic Roadmap Intensive](https://calendly.com/brennensmith/60min)
*Service*
Comprehensive marketing strategy with actionable insights and benchmarks for effective growth.

- **Action Plan** — Receive Clear Action Steps
- **Strategic Goals & Priorities** — Clarify Your Marketing Focus
- **Budget Guidance** — Optimize Your Budget
- **Channel & Campaign Recommendations** — Enhance Marketing Campaigns
- **Marketing Benchmarks** — Track Your Progress

### [Booking Rate Calculator](https://compassfractional.com/booking-rate-calculator)
*Product*
Estimate revenue gains from booking rate improvements effortlessly.

- **Instant Booking Rate Insights** — Gain Instant Insights
- **Revenue Impact Estimation** — Estimate Revenue Improvement

### [Revenue Scorecard](https://compassfractional.com/tools)
*Product*
Evaluate revenue performance and identify growth opportunities.

- **Actionable Recommendations** — Receive Tailored Strategies
- **Revenue Metrics Scorecard** — Assess Revenue Performance
- **Instant Insights** — Access Rapid Data Insights

## Market Segments

- **Fractional marketing leadership**: Provision of part-time senior marketing leadership and strategic oversight for mid-market home services companies to drive growth without hiring a full-time CMO.
- **Local lead generation and paid media**: Acquisition-focused services that scale inbound leads for home services firms using SEO, website optimization, paid media, and multi-channel campaign management.
- **Conversion and revenue optimization**: Capabilities to improve booking rates, close rates, and per-lead revenue through analysis, testing, and operational playbooks to increase revenue and lower acquisition cost.
- **Marketing strategy and roadmap consulting**: Short-term engagements to deliver prioritized marketing roadmaps, channel and budget recommendations, benchmarks, and an actionable implementation plan.