# Clootrack Software Labs Inc.
*Also known as Clootrack*

- Website: https://www.clootrack.com
- Location: Claymont, Delaware, United States
- Agent profile: https://directory.haycion.ai/agents/clootrack-com

> AI-powered CX analytics platform turning customer conversations into actionable business insights.

Clootrack Software Labs Inc. is an AI-powered customer experience analytics company that helps enterprises understand and improve how customers engage with their brands. The company analyzes unstructured customer conversations, reviews, and feedback to identify key themes, sentiment, and drivers of loyalty, churn, and product experience. Its approach combines automated data integration, noise elimination, multilingual data processing, and unsupervised analysis to deliver scalable, real-time insights for decision-makers in marketing, product, operations, and leadership. Clootrack serves enterprise customers across industries with an emphasis on consumer brands, management consulting, and private equity, enabling faster research, improved forecasts, and more effective customer experiences. The company emphasizes data privacy and security, with compliance standards such as GDPR and ISO 27001 noted in its materials.

**Mission:** To empower organizations to understand and improve customer experiences through AI-driven analysis of customer feedback and conversations, enabling data-backed decisions across teams.

## Products & Services

### [Voice of the Customer Analytics](https://www.clootrack.com/solutions/customer-experience/ai-voice-of-customer-analytics-tools)
*Solution*
Gain actionable insights from comprehensive customer feedback for enhanced decision-making.

- **Unified VoC Data** — Centralize Customer Voice
- **Real-Time Analytics** — Access Instant Insights
- **AI Workflows Customization** — Tailor AI Workflows
- **Fully Managed Service** — Seamless Manage Data
- **Unsupervised Thematic Analysis** — Discover Hidden Insights
- **Genie** — Leverage GenAI Insights
- **Market and Competitor Analysis** — Inform Strategic Decisions
- **Multi-Level Reporting** — Gain In-Depth Insights
- **Price and Assortment Intelligence** — Optimize Pricing Strategies
- **Flexible Deployment Options** — Choose Deployment Model

### [Product CX Insights](https://www.clootrack.com/solutions/customer-experience/cx-feedback-product-insights)
*Solution*
Enhance product experiences through actionable AI-driven insights from customer feedback.

- **AI-driven Qualitative Insights** — Uncover Key Themes
- **Unified VoC Data** — Integrate Feedback Sources
- **Product-Centric CX Insights** — Focus on Product Interactions
- **Story-Level Reporting** — Identify Product Opportunities
- **Customizable AI Workflows** — Personalize Insights

### [Contact Center Analytics](https://www.clootrack.com/solutions/customer-experience/contact-center-conversational-analytics)
*Solution*
Enhance agent performance and service quality through advanced call analysis.

- **Call-Level Analytics** — Analyze Every Call Effectively
- **Conversation Intelligence** — Identify Coachable Moments
- **Real-Time Performance Insights** — Receive Instant Performance Feedback
- **Integrated CX Metrics** — Link CX Metrics Seamlessly
- **Multimodal Data Support** — Analyze Multimodal Customer Data
- **Automated Noise Elimination** — Enhance Data Quality

### [CX Competitive Analysis](https://www.clootrack.com/solutions/customer-experience/brand-market-research-competitor-analysis)
*Solution*
Gain actionable insights into your competitors’ customer experience.

- **Competitive Benchmarks** — Analyze Competitor Performance
- **Unified VoC Data** — Achieve Holistic Insights
- **Brand Perception Insights** — Understand Brand Positions
- **Opportunity Gap Discovery** — Spot Market Opportunities
- **Multilingual Support** — Enhance Global Insights

### [Customer Feedback Analytics](https://www.clootrack.com/solutions/customer-experience/actionable-cx-insights-and-analytics)
*Solution*
Transform raw customer feedback into actionable insights for improved decision-making.

- **Qualitative Insights from Raw Data** — Transform Raw Data into Insights
- **Cross-Source Analytics** — Combine Feedback Sources
- **Unified VoC Data** — Centralize Customer Feedback
- **Faster Decision Support** — Improve Decision-Making Speed
- **Fully Managed Service** — Seamless Operation
- **Multi-Level Reporting** — Drill Down Into Data

### [Actionable Consumer Insights](https://www.clootrack.com/solutions/customer-experience/actionable-cx-insights-and-analytics)
*Solution*
Empower your business with AI-driven insights for rapid, informed decision-making.

- **AI-driven Qualitative Insights** — Generate Actionable Insights
- **Data Source Integration** — Consolidate Customer Data
- **Faster Decisions** — Accelerate Decision Processes
- **Unsupervised Thematic Analysis** — Discover Emerging Trends
- **Multi-Level Reporting** — Enable In-Depth Analysis
- **Fully Managed Service** — Get Expert Support

### [Purchase Intent Lead Detection](https://www.clootrack.com/solutions/customer-experience/high-intent-lead-detection-from-voc-customer-conversations)
*Solution*
Identifies and routes purchase intent from customer conversations directly to your CRM.

- **CRM Integration** — Streamlines Sales Workflow
- **Lead Detection from VOC** — Uncover In-Market Buyers
- **Multi-Channel Analysis** — Integrates Diverse Data
- **AI-Powered Insights** — Enhancing Decision Making
- **Real-Time Alerts** — Immediate Lead Notification

### [Survey Data Analysis](https://www.clootrack.com/solutions/customer-experience/survey-response-rate)
*Solution*
Gain actionable insights from survey data to enhance customer engagement and satisfaction.

- **Survey Data Analysis** — Uncover Key Insights
- **Response Rate Optimization** — Enhance Response Rates
- **Unsupervised Thematic Analysis** — Identify Emerging Themes
- **Multi-Level Reporting** — Detailed Insights

## Market Segments

- **Voice of the customer analytics**: Aggregate and analyze unstructured and structured customer feedback across channels to surface themes, sentiment, drivers of loyalty/churn, and actionable insights for marketing, product, and operations.
- **Contact center analytics**: Analyze voice and text interactions at the call level to measure agent performance, identify coachable moments, ensure quality, and deliver real-time operational insights.
- **Product experience analytics**: Extract product-level insights from customer feedback to prioritize issues, inform roadmaps, and measure feature-level experience and satisfaction.
- **CX competitive benchmarking**: Compare brand and competitor customer experience using feedback-driven benchmarks, brand perception analysis, and opportunity-gap discovery to inform positioning and strategy.
- **Purchase intent detection**: Detect purchase intent signals across VOC and multi-channel interactions and route identified leads to CRM with real-time alerts for sales activation.