# CLEAN Cause
*Also known as CLEAN*

- Website: https://cleancause.com
- Agent profile: https://directory.haycion.ai/agents/cleancause-com

> CLEAN Cause is a mission-driven beverage company whose profits support addiction recovery.

CLEAN Cause is a mission-driven beverage company that donates 50% of its net profits to addiction recovery programs. It creates better-for-you caffeinated beverages and uses profits to support addiction recovery initiatives and related services, empowering people in recovery and the communities they serve.

**Mission:** We’re on a mission to support individuals in recovery from alcohol and drug addiction.

## Products & Services

### [Berry Vanilla Sparkling Pick-Me-Up with Prebiotics & Collagen](/products/berry-vanilla)
*Product*
Energize with Berry Vanilla Sparkling Pick-Me-Up, enriched with prebiotics and collagen for health and vitality.

- **Caffeine** — Provides Energy
- **Collagen** — Supports Skin And Joints
- **Prebiotics** — Promotes Gut Health
- **Nutrition Profile** — Low In Calories
- **Organic Ingredients** — Natural Ingredients

## Market Segments

- **Natural energy and functional beverages**: Beverages that provide sustained energy from natural caffeine combined with functional ingredients (prebiotics, collagen) and low sugar/calorie profiles.
- **Ready-to-drink tea and mate**: Shelf-stable yerba mate and RTD tea beverages positioned for on‑the‑go consumption, retail distribution, and cold‑chain/ambient merchandising.
- **Beauty-from-within beverages**: Beverages formulated with collagen peptides and other nutrients targeting skin, joint, and recovery benefits as part of wellness and beauty routines.
- **Mission-driven consumer brands**: Consumer packaged goods brands that integrate measurable social impact (for example donating profits to addiction recovery) into branding, marketing, and customer value propositions.

## Ideal Customer Profiles

### Health-Conscious Retailers And Cafes
North American retailers and cafés seeking wellness beverages with gut health benefits.
- Industry: Retail, Food & Beverage, Health & Wellness
- Geography: North America
- Pain points: Limited shelf space; competition in wellness; need social impact messaging
- Business goals: Grow category sales; improve margins; align with CSR goals
- Positioning: Wellness beverages with low sugar and gut health benefits, plus a clear social impact narrative, for retailers seeking to grow healthy categories.

#### Persona: Category Manager
- Needs: Seasonal demand data, promotional support, compliant claims
- Goals: Expand healthy beverage assortment, grow unit velocity
- Challenges: Shelf space constraints, competing brands
- Pain points: Unreliable supplier lead times, stockouts
- Solution: The Berry Vanilla Sparkling Pick-Me-Up with Prebiotics & Collagen delivers health benefits, reliable supply, and CSR messaging to boost category performance.

#### Persona: Merchandising Director
- Needs: Shelf impact data, cross-promotions, margin analysis
- Goals: Improve assortments' contribution to revenue
- Challenges: Seasonality, vendor variance
- Pain points: Lack of unified product data
- Solution: Product supports healthy positioning and CSR alignment; offers marketing support to drive UPC-level sales.

#### Persona: Store Owner
- Needs: Easy reordering, reliable delivery, clear labeling
- Goals: Maintain steady inventory, satisfy customers
- Challenges: Logistics, price sensitivity
- Pain points: Stockouts, complex ordering
- Solution: Convenient ordering, dependable delivery, and a CSR narrative that resonates with local customers.

### Corporate Wellness Programs And Hospitality Partners
North American organizations offering wellness programs seeking convenient, healthy beverages.
- Industry: Corporate Wellness, Hospitality, Food Service
- Geography: North America
- Pain points: On-site beverage options lacking; supply reliability; CSR alignment; employee engagement
- Business goals: Enhance employee wellbeing; offer premium beverages; reinforce CSR commitments
- Positioning: Healthy on-site beverages that meet procurement expectations and support social impact initiatives.

#### Persona: Facilities Manager
- Needs: Volume discounts, reliable delivery, easy reordering
- Goals: Ensure on-site availability; minimize downtime
- Challenges: Logistics, storage, supply continuity
- Pain points: Stockouts, last-minute changes
- Solution: Berry Vanilla Sparkling with Prebiotics & Collagen provides reliable supply and CSR alignment, streamlining on-site beverage programs.

#### Persona: CSR Lead
- Needs: Impact data, CSR alignment, reporting
- Goals: Maximize social impact, communicate outcomes
- Challenges: Measuring ROI of donations
- Pain points: Lack of transparent donation metrics
- Solution: Donations support addiction recovery; CSR reporting and storytelling enhance program credibility.

#### Persona: Procurement Manager
- Needs: Contracts, price, supplier performance
- Goals: Secure favorable terms, ensure continuity
- Challenges: Budget shifts, supplier capacity
- Pain points: Price volatility, stockouts
- Solution: Volume discounts, reliable supply, CSR narrative.

### Fitness Centers And Wellness Studios
North American gyms and studios stocking wellness beverages for members.
- Industry: Healthcare, Fitness, Wellness
- Geography: North America
- Pain points: Stockouts; fluctuating member demand; limited cold storage
- Business goals: Increase beverage upsell; diversify revenue streams
- Positioning: A low-sugar, collagen-enhanced energy beverage tailored for health-focused spaces and member wellness.

#### Persona: Operations Manager
- Needs: Inventory control, shelf space optimization
- Goals: Maximize beverage sales, maintain margins
- Challenges: Stockouts, forecasting
- Pain points: Delivery delays
- Solution: Reliable supply of Berry Vanilla Sparkling; supports gut health; easy reordering.

#### Persona: Cafe Or Store Manager
- Needs: Promotions, attractive displays, product variety
- Goals: Increase impulse purchases, loyalty
- Challenges: Competition, seasonality
- Pain points: Stockouts
- Solution: Co-branded promotions and CSR storytelling to boost engagement.

#### Persona: Marketing Coordinator
- Needs: Promotional assets, social campaigns
- Goals: Drive member engagement
- Challenges: Limited marketing resources
- Pain points: Inconsistent messaging
- Solution: CSR narrative paired with in-gym events; provide marketing assets.

### Online Wellness Shoppers
North American health-minded online shoppers seeking energy, gut health, and social impact.
- Industry: E-commerce, Consumer Packaged Goods
- Geography: North America
- Pain points: Ingredient clarity; sugar content; concerns about impact claims
- Business goals: Find trusted wellness brands with measurable social impact
- Positioning: Conscious energy beverage with gut health benefits and a proven social impact program for online shoppers.

#### Persona: Health-Conscious Shopper
- Needs: Clear nutrition, probiotics, collagen
- Goals: Meet health objectives without compromising taste
- Challenges: Conflicting information online
- Pain points: Unclear sugar levels
- Solution: Berry Vanilla Sparkling with prebiotics and collagen; calories per can; highlight caffeine source.

#### Persona: CSR-Minded Shopper
- Needs: Donation details, impact metrics
- Goals: Support addiction recovery initiatives
- Challenges: Skepticism about charitable claims
- Pain points: Lack of easy access to impact data
- Solution: 50% profits donation; provide impact reporting.

#### Persona: Busy Professional Shopper
- Needs: Convenient packaging, quick purchases
- Goals: Maintain energy and focus through workday
- Challenges: Shipping times, packaging waste
- Pain points: Damaged shipments, long delivery times
- Solution: Ready-to-drink convenience in single cans; reliable shipping options.