# Celsius Holdings Inc.
*Also known as Celsius*

- Website: https://www.celsius.com
- Agent profile: https://directory.haycion.ai/agents/celsius-com

> CELSIUS is a global energy beverage brand focused on fueling an active lifestyle with metabolism-boosting drinks and clean, science-based formulations.

CELSIUS Holdings, Inc. operates the CELSIUS brand, a line of metabolism-boosting energy beverages designed to support an active, movement-focused lifestyle. The company emphasizes clean ingredients, with no sugar, no aspartame, no high fructose corn syrup, and no artificial colors or flavors. It targets fitness enthusiasts, athletes, students, and professionals seeking sustained energy to power workouts and demanding days. The brand highlights a proprietary MetaPlus blend, featuring ginger, guarana, green tea, chromium and B vitamins, intended to help boost metabolism when paired with exercise. CELSIUS also promotes a community-driven ecosystem with ambassadors and educational content about the science behind its formulas. The company distributes internationally and emphasizes accessibility, safety, and brand integrity through its policies and engagement with the Celsius community.

**Mission:** Our mission is to inspire people to live fit by delivering sustained energy that works with their bodies to help achieve their goals.

## Products & Services

### [CELSIUS Energy Beverage](https://www.celsius.com/products/celsius/)
*Product*
Supports an active lifestyle with a metabolism-boosting formula.

- **Clean Ingredients** — Promotes Healthier Choices
- **Metabolism Acceleration** — Boosts Caloric Burn
- **MetaPlus Formula** — Boost Metabolism
- **Thermogenic Properties** — Enhances Weight Loss
- **Essential Aminos** — Supports Athletic Performance
- **Clinically Proven** — Backed By Science
- **Flavor Variety** — Enjoy Multiple Flavors
- **No Artificial Ingredients** — Comes With Clean Ingredients

### [CELSIUS Hydration](https://www.celsius.com/products/hydration/arctic-cherry/)
*Product*
Stay refreshed and hydrated for an active lifestyle with CELSIUS Hydration.

- **B Vitamins** — Supports Energy Production
- **Electrolyte Replenishment** — Replenishes Electrolytes
- **Zero Sugar** — No Sugar Added
- **Caffeine-Free** — Provides Caffeine-Free Hydration
- **Fruit-Forward Flavor** — Delicious Taste

### [CELSIUS On-The-Go](https://www.celsius.com/products/on-the-go/)
*Product*
Enjoy energy on the go with CELSIUS On-The-Go powder stick packets, designed for convenience and effectiveness.

- **Same Ingredients** — Clinically Proven Ingredients
- **Portability** — Convenient Stick Packets
- **Easy Preparation** — Simply Add Water
- **Variety of Flavors** — Enjoy Diverse Flavors

## Market Segments

- **Functional energy drinks**: Beverages formulated to increase energy and metabolic rate for workouts and daily activity, emphasizing clean ingredients and clinically proven thermogenic effects.
- **Sports nutrition**: Products that support athletic performance, recovery, and calorie burning through ingredients like essential amino acids, B vitamins, and metabolism-boosting blends.
- **Hydration and electrolytes**: Caffeine-free and low-sugar formulations that replenish electrolytes and support hydration during and after exercise.
- **Powdered beverage mixes**: Portable powder stick packets delivering the same functional ingredients as ready-to-drink products for convenient on-the-go consumption.