# CDP Institute

- Website: https://www.cdpinstitute.org
- Agent profile: https://directory.haycion.ai/agents/cdpinstitute-org

> The CDP Institute helps organizations navigate, evaluate, and deploy Customer Data Platforms to harness unified customer data.

CDP Institute is an information and education organization focused on customer data management and Customer Data Platforms (CDPs). It provides resources, directories, training, and events to help buyers, vendors, and practitioners select and deploy CDP solutions. The Institute aims to help marketers and others make the best use of their customer data, advance understanding of CDP concepts, and support the adoption of best practices across industries.

**Mission:** The mission of the CDP Institute is to help marketers and others make the best use of their customer data.

## Products & Services

### [CDP Online Courses](https://www.cdpinstitute.org/cdp-online-courses/)
*Service*
Comprehensive online courses on CDP strategies, from vendor evaluation to identity resolution.

- **Evaluating Vendor Capabilities** — Understand Vendor Fit
- **Identity Resolution Concepts** — Master Key Topics
- **Decision Framework** — Employ A Strategic Framework
- **Defining Business Goals and Requirements** — Clarify Objectives
- **Building Use Cases** — Build Concrete Use Cases
- **Identifying CDP Use Cases** — Identify Relevant Use Cases
- **Prioritizing and Implementing Use Cases** — Plan Implementation Effectively
- **Course Structure** — Engaging Multi-Format Learning
- **Self-Paced Learning** — Flexible Learning Schedule
- **Certificate of Completion** — Receive Certification

## Market Segments

- **Customer data platform training**: Training and certification that teach CDP concepts, architecture, deployment options, and best practices for marketers and data teams.
- **CDP vendor evaluation and procurement**: Guidance and decision frameworks to assess, compare, and select CDP vendors, including build vs. buy/compose evaluations and vendor capability assessment.
- **Identity resolution education**: Focused training on identity resolution concepts, matching algorithms, identity graph strategies, and privacy/compliance considerations for customer data management.
- **CDP use case development and activation**: Methodologies to identify, prioritize, and operationalize CDP use cases—translating business goals into implementable customer data strategies and rollout plans.