# BUILT Marketing Strategies

- Website: https://builtstrategies.com
- Location: Tampa, Florida, United States
- Agent profile: https://directory.haycion.ai/agents/builtstrategies-com

> Fractional marketing leadership and full-service branding and digital marketing for builders, contractors, home services, and real estate clients.

BUILT Marketing Strategies is a marketing agency that provides fractional marketing leadership and integrated branding and digital marketing services for builders, contractors, home services, real estate, and related construction industries. Their approach combines strategic planning, market research, and execution across paid, earned, owned and shared channels to boost brand visibility, lead generation, and business growth. Core capabilities include marketing strategy, branding, search engine optimization, digital advertising, content strategy, social media, public relations, crisis communications, and data-driven marketing operations. The firm focuses on helping clients communicate a clear value proposition, win new work, and sustain growth in a competitive market.

**Mission:** To help builders and related businesses grow through strategic marketing leadership, brand development, and data-driven campaigns that connect them with the right customers.

## Products & Services

### [Fractional CMO Services](https://builtstrategies.com/)
*Service*
Enhance your marketing with strategic direction and execution from seasoned fractional CMOs.

- **Brand Development** — Create A Strong Brand Identity
- **Multi-Channel Execution** — Utilize Diverse Marketing Channels
- **Campaign Development And Team Leadership** — Drive Effective Marketing Campaigns
- **Part-Time CMO Leadership** — Access Expert Leadership
- **Strategic Marketing Planning** — Create Comprehensive Marketing Plans
- **Market Research And Analysis** — Informed Decision-Making
- **Performance Metrics And Budgeting** — Measure Marketing Success
- **Crisis Management** — Manage Crises Effectively

### [Marketing Strategy](https://builtstrategies.com/services-2/#strategy)
*Service*
Comprehensive marketing strategy services drive growth and visibility for construction businesses.

- **Digital Marketing** — Leverage Digital Channels
- **Strategic Marketing Planning** — Create Long-Term Strategies
- **Marketing Audit and Needs Assessment** — Identify Business Needs
- **Performance Metrics and Reporting** — Measure Marketing Impact
- **Sales Alignment** — Align Marketing with Sales
- **Budget Management** — Optimize Marketing Spend
- **Team Leadership and Training** — Strengthen Team Capabilities

### [Digital Marketing](https://builtstrategies.com/services-2/#digital-marketing)
*Service*
Empowers businesses to enhance visibility and drive growth through integrated digital marketing strategies.

- **Lead Generation** — Increases Qualified Leads
- **Campaign Planning and Execution** — Enhances Campaign Effectiveness
- **Multi-channel Marketing** — Maximizes Audience Reach
- **Data-driven Optimization** — Improves Performance Metrics
- **Content Marketing Strategy** — Builds Brand Authority
- **Martech Integration** — Streamlines Marketing Processes
- **Social Media Management** — Enhances Social Presence

### [Content Strategy](https://builtstrategies.com/services-2/#content-strategy)
*Service*
Enhance brand visibility and lead generation through strategic content marketing.

- **Content Strategy Development** — Aligns Content With Business Objectives.
- **Content Marketing Across Blogs and Case Studies** — Provides Engaging Content.
- **SEO-Aligned Content Planning** — Enhances Visibility Through SEO.
- **Content Performance Measurement** — Informs Strategy Through Analytics.
- **Integrated Marketing Approach** — Utilizes Multi-Channel Strategies.

### [Branding](https://builtstrategies.com/services-2/#branding)
*Service*
Enhances visibility and growth through cohesive branding strategies.

- **Brand Development and Messaging** — Establish Brand Identity
- **Brand Strategy Development** — Create Strategic Plans
- **Cross-Channel Brand Consistency** — Ensure Brand Cohesion
- **Identity Design and Guidelines** — Develop Visual Guidelines
- **Market Research and Analysis** — Leverage Consumer Insights

### [Public Relations](https://builtstrategies.com/services-2/#public-relations)
*Service*
Enhances brand visibility and credibility through strategic media engagement.

- **Media relations and coverage** — Builds Strong Media Connections
- **Crisis communications** — Implements Crisis Management Plans
- **Press outreach** — Initiates Targeted Press Engagement
- **Publicity management** — Streamlines Publicity Processes
- **Event publicity** — Drives Event Participation

### [Advertising](https://builtstrategies.com/services-2/#advertising)
*Service*
Enhances brand visibility and lead generation through strategic advertising efforts.

- **Campaign Development and Optimization** — Enhances Campaign Performance
- **Paid Media Planning and Buying** — Targets Ideal Audiences
- **Cross-Channel Integration** — Establishes Brand Consistency
- **Creative Ad Development** — Captures Audience Attention
- **Performance Metrics Analysis** — Informs Strategy Adjustments

### [Research and Planning](https://builtstrategies.com/services-2/#research-planning)
*Service*
Enhance marketing strategies through comprehensive research and strategic planning.

- **Market research** — Gather Crucial Market Insights
- **Competitive analysis** — Evaluate Competitors Strategically
- **Campaign planning** — Outline Effective Campaign Strategies
- **Strategic planning** — Create Comprehensive Marketing Strategies
- **Implementation support** — Offer Execution Guidance

## Market Segments

- **Builders and contractors marketing**: Marketing tailored to builders, contractors, home services and real estate firms to increase project wins, pipeline and brand visibility through integrated paid, owned, earned and shared channels.
- **Fractional CMO leadership**: Part-time senior marketing leadership that provides strategic planning, team leadership, budget management, performance measurement and hands-on execution for growth-stage construction and service businesses.
- **Performance marketing and demand generation**: Paid media planning, campaign development, cross-channel optimization and lead generation focused on measurable pipeline and ROI.
- **Brand strategy and identity**: Brand development, messaging, identity design and governance to create differentiated positioning and consistent cross-channel experiences.
- **Content marketing and SEO**: SEO-aligned content strategy, creation and measurement (blogs, case studies, white papers) to drive organic traffic, authority and lead nurture.
- **Public relations and crisis communications**: Earned media, media relations, press outreach, event publicity and crisis communications to build credibility and protect reputation.