# BTS
*Also known as BTS*

- Website: https://bts.com
- Location: Stockholm, Sweden
- Agent profile: https://directory.haycion.ai/agents/bts-com

> BTS is a global consulting firm that turns strategy into action through experiential leadership development, AI-enabled learning, and enterprise-wide capability-building.

BTS is a global consulting firm that partners with the world's leading organizations to turn strategy into action. Through experiential learning, leadership development, and a suite of AI-enabled offerings, BTS helps leaders and teams build critical capabilities, align around strategy, and drive measurable performance. The firm designs practical, immersive experiences—such as leadership simulations and capability-building programs—that accelerate behavior change, improve decision making, and translate strategic goals into everyday actions. BTS serves a wide range of industries and functions with services spanning strategy execution, change and transformation, coaching, digital learning, and diversity, equity, and inclusion, enabling organizations to adopt new ways of working and achieve lasting impact.

**Mission:** We inspire and equip people to do the best work of their lives, creating better businesses and a better world.

## Products & Services

### [Strategy Execution](https://bts.com/services/strategy-execution-business-transformation)
*Service*
Accelerate strategy execution and enhance organizational alignment through immersive experiences.

- **Strategy Execution Simulations** — Translate Strategy into Action
- **Enterprise Value Simulations** — Model Strategic Choices Effectively
- **Cross-Organizational Alignment** — Enhance Team Collaboration
- **Execution Playbooks** — Guide Implementation Consistently
- **Real-Time Data Insights** — Optimize Strategy Through Insights
- **Strategy Map** — Link Goals to Daily Actions

### [Leadership Development](https://bts.com/services/leader-readiness-development)
*Service*
Empowers leaders with experiential learning to drive strategic outcomes and enhance performance.

- **Coaching and Capability-Building** — Elevate Leadership Performance
- **Experiential Leadership Simulations** — Practice Real-World Decisions
- **Leader Readiness Development** — Prepare Leaders Across Levels
- **Multipliers Framework Integration** — Enhance Team Contributions
- **Strategic Alignment Through Leadership Practice** — Align Strategies with Leadership

### [Coaching](https://bts.com/expertise/coaching)
*Service*
Enhance leadership and team performance through tailored coaching solutions.

- **AI Coaching** — Integrate Coaching Into Work
- **Executive Coaching** — Enhance Leadership Skills
- **Enterprise Coaching Ecosystem** — Streamline Coaching Management
- **Scaled Coaching** — Widespread Leadership Development
- **Real-World Scenarios** — Practice in Context
- **Feedback Integration** — Receive Instant Insights

### [AI & Innovation](https://bts.com/expertise/innovation)
*Service*
Empowering organizations with immersive AI and innovation experiences that transform capabilities and foster growth.

- **AI Capability Building Offsites & Workshops** — Build AI-Ready Leadership
- **AI Practice Bots** — Enhance Leadership Communication
- **Hands-On AI Experiences** — Apply AI in Real Contexts
- **Innovation as Learning** — Foster Innovative Mindsets
- **Tailored AI Solutions** — Personalize AI Use Cases

### [Go-to-market](https://bts.com/services/go-to-market)
*Service*
Enhances sales effectiveness and readiness through targeted training and strategy alignment.

- **Real Customer Conversation Readiness** — Prepare For Authentic Engagement
- **Commercial Skill-Building** — Accelerate Commercial Capabilities
- **Sales Leadership Development** — Elevate Leadership Skills
- **Sales Kickoff Programs** — Drive Team Alignment
- **Hybrid Selling Strategies** — Adapt To New Sales Paradigms

### [Talent Insights & Assessment](https://bts.com/services/talent-insight-assessment)
*Service*
Transform your leadership pipeline with tailored assessments for effective talent management.

- **Assessments for Selection & Development** — Informs Talent Decisions
- **Diagnostics for Readiness & Potential** — Evaluates Leader Potential
- **Multi-Rater Assessments** — Enhances Assessment Accuracy
- **Real-World Simulations** — Tests Leadership Performance
- **Succession Planning Support** — Facilitates Leadership Continuity

### [Executive & Team Performance](https://bts.com/expertise/executive-team-performance)
*Service*
Enhance executive decision-making and team dynamics for superior organizational performance.

- **Decision Quality Improvement** — Enhance Decision-Making Quality
- **Executive-Team Advisory** — Strengthen Leadership Collaboration
- **Senior Team Diagnostics** — Assess Team Dynamics
- **Team Dynamics Optimization** — Optimize Team Collaboration
- **Enterprise Simulation Experiences** — Engage in Reality-Based Scenarios
- **Leadership Development Programs** — Develop Leadership Capabilities

### [Business Simulations](https://bts.com/offerings/business-simulations)
*Product*
Empowers leaders to practice decision-making and improve alignment through immersive business simulations.

- **Enterprise Value Simulations** — Model Financial Impact
- **Execution Simulations** — Refine Execution Skills
- **Realistic Business Scenarios** — Enhance Decision-Making
- **Enterprise Simulations** — Balance Enterprise Priorities
- **Strategy Map & Playbooks** — Facilitate Strategic Alignment
- **Job Simulations** — Build Role Clarity
- **Culture Simulations** — Influence Team Dynamics

### [Custom Digital Learning](https://bts.com/expertise/custom-digital-learning)
*Service*
Accelerates skill development and facilitates lasting performance change tailored to organizational needs.

- **Scalable Digital Learning** — Widespread Accessibility
- **Job-Grounded Digital Learning** — Enhance Practical Skills
- **AI-Powered Solutions** — Optimize Learning Experience
- **Change Reinforcement** — Sustain Behavioral Change
- **Microlearning** — Boost Knowledge Retention
- **Simulation and Game-Based Learning** — Enhance Decision-Making Skills
- **Role-Based Content** — Personalized Learning Paths

### [Diversity Equity Inclusion](https://bts.com/expertise/diversity-equity-and-inclusion)
*Service*
Empower organizations to create inclusive environments through tailored DEI strategies.

- **DEI Program Design** — Creates Tailored DEI Programs
- **Inclusive Leadership Development** — Fosters Inclusive Leadership Mindsets
- **G.I.V.E. Model** — Promotes Inclusive Thinking
- **Inclusion Workshops** — Improves Everyday Inclusion

### [BTS Spark](https://bts.com/expertise/bts-spark)
*Service*
Enhances leadership capabilities for education and nonprofit leaders worldwide.

- **Coaching for Education Leaders** — Support School Leaders Effectively
- **Education & Nonprofit Leadership Development** — Develop Core Leadership Skills
- **Global Reach** — Operate Across Multiple Countries
- **Flexible Leadership Programs** — Tailor Programs to Needs
- **Mindset Development** — Foster Leadership Mindsets

### [Momenta](https://bts.com/stories/accelerating-market-ready-innovation-at-starbucks)
*Platform*
Empowers organizations with scalable and unified digital learning experiences.

- **Digital experience platform** — Facilitates Unified Learning
- **Experience management for coaching journeys** — Streamlines Coaching Processes
- **Scalability for global deployment** — Accommodates Large User Bases
- **Unified learning journeys across programs** — Ensures Consistency
- **AI-enabled insights for personalized learning** — Enhances Learning Effectiveness

### [AI Reinvention Hub](https://bts.com/ai-reinvention-hub)
*Platform*
Transform work processes and drive leadership in an AI-driven environment.

- **Enterprise workflow reinvention** — Reimagine Workflows
- **Training & capability building** — Build AI Capabilities
- **Roleplay & conversation partners** — Practice Leadership Conversations
- **Tough Customer** — Enhance Sales Readiness
- **AI readiness assessment tools** — Evaluate AI Readiness
- **AI coaching companions** — Extend Coaching

### [AI Enterprise Workflow Reinvention](https://bts.com/ai-enterprise-workflow-reinvention)
*Solution*
Transform how work gets done by integrating AI into workflows for measurable impact.

- **Activate Critical Teams** — Empower Teams To Implement AI Effectively
- **Phased Approach To AI Implementation** — Implement AI Gradually For Maximum Impact
- **Ambitions & AI Readiness Diagnostics** — Assess AI Readiness And Potential Value
- **Cross-functional Alignment** — Enhance Collaboration Across Teams
- **Retooling People Processes** — Design Talent Processes For AI Integration

### [Tough Customer](https://bts.com/tough-customer)
*Service*
Enhances team readiness for high-stakes customer interactions through AI-driven simulations.

- **Agentic Scoring & Coaching** — Enhances Performance Through Real-Time Feedback
- **Contextual Role-Play with AI Buyers** — Immersive Practice Environment
- **Certification & Dashboards** — Tracks Progress & Readiness
- **In-Flow Integration** — Streamlines the Learning Process
- **Performance Intelligence** — Informs Coaching Priorities

### [Business Acumen](https://bts.com/expertise/business-acumen)
*Product*
Builds critical business acumen through immersive simulations for effective decision-making.

- **Enterprise value simulations** — Simulate Financial Impact
- **Execution playbooks** — Translate Strategy Into Action
- **Disciplined Experimentation** — Test Ideas Quickly
- **Financial Moments** — Enhance Financial Literacy
- **Strategy map** — Visualize Strategic Links

## Market Segments

- **Leadership development** (market size $100.0B, CAGR 10.2%): Programs that build leader capabilities, succession readiness, and executive decision-making through coaching, behavioral diagnostics, and personalized development plans.
- **Learning experience platform** (market size $3.8B, CAGR 17.3%): Platform that delivers personalized, AI-powered microlearning, integrates with enterprise systems, and provides analytics to measure engagement and impact.
- **Sales training and readiness** (market size $13.3B, CAGR 6.48%): Practice-based onboarding and role-play capabilities that accelerate seller readiness, adoption of messaging, and performance in revenue conversations.
- **AI transformation and readiness** (market size $6.1B, CAGR 30%): Capabilities to assess AI readiness, define transformation roadmaps, and rapidly prototype and deploy generative AI and LLM-based pilots to accelerate adoption and governance.
- **Talent assessment and succession planning** (market size $7.8B, CAGR 6.8%): Structured talent mapping and assessment services that identify high-potential individuals, reveal person/position fit gaps, and inform hiring, retention, and succession decisions.