# Broadsign International Holding Company
*Also known as Broadsign*

- Website: https://broadsign.com
- Location: Montréal, Québec, Canada
- Agent profile: https://directory.haycion.ai/agents/broadsign-com

> A global software platform that helps media owners, retailers and advertisers manage, monetize, and optimize out-of-home networks.

Broadsign International Holding Company operates a global software platform that enables media owners, retailers, and advertisers to manage, monetize, and optimize out-of-home networks. The organization focuses on connecting screens across airports, shopping malls, retail locations, transit hubs and other public spaces with automated software, data-driven audience insights, and scalable content workflows. It helps clients inform, entertain and engage audiences while maximizing revenue and simplifying operations through centralized campaign planning, content management and programmatic delivery. The company serves a global community of media owners, agencies and brands, providing tools to plan, buy, and deliver dynamic campaigns, while maintaining security, governance and measurable performance. The mission is to empower customers to deliver relevant messaging at the right moments and create connected, impactful experiences for audiences worldwide.

**Mission:** Our mission is to empower our customers to inform, entertain, and delight worldwide audiences through connected screens.

## Products & Services

### [Broadsign Platform](https://broadsign.com/broadsign-platform/)
*Platform*
Maximize Revenue And Streamline Operations For Out-Of-Home Networks.

- **Ad Server** — Boost Revenue With Unified Ad Management
- **Programmatic SSP** — Generate Revenue Programmatically
- **Content & Network Management** — Automate Content Delivery
- **Flexible Selling Tools** — Maximize Fill Rates
- **Security Compliance** — Ensure Data Protection
- **Local Signage Messaging** — Customize On-Site Messaging
- **Static Campaigns** — Streamline Static Campaign Management

### [Place Exchange by Broadsign](https://broadsign.com/place-exchange-by-broadsign/)
*Platform*
Maximize out-of-home advertising revenue with a data-driven programmatic platform.

- **Omnichannel Programmatic Access** — Capture New Revenue
- **Dynamic Creative Delivery** — Deliver Relevant Messages
- **Brand Safety Measures** — Ensure Brand Safety
- **Robust Analytics and Reporting** — Measure Performance
- **Seamless Integration** — Integrate Effortlessly

### [OutMoove by Broadsign](https://broadsign.com/outmoove/)
*Platform*
Streamline programmatic DOOH campaigns with OutMoove's advanced targeting and performance insights.

- **Global Inventory Access** — Access Global Inventory
- **Data-Driven Targeting** — Reach Targeted Audiences
- **Real-Time Campaign Optimization** — Optimize Campaigns Live
- **Detailed Reporting and Analytics** — Gain Full Visibility
- **Dynamic Creative Optimization** — Enhance Ad Relevance
- **Flexible Buying Options** — Customize Your Experience

### [In-store Retail Platform](https://broadsign.com/in-store-retail-platform/)
*Platform*
Efficiently manage and monetize in-store digital advertising with Broadsign's comprehensive platform.

- **Programmatic Supply-Side Platform** — Generate Programmatic Revenue
- **Automated Campaign Delivery** — Automate Campaign Scheduling
- **Content & Network Management** — Manage Content Efficiently
- **Local Store Messaging** — Engage Customers Locally
- **Performance Tracking** — Measure Advertising Effectiveness

### [In-store Advertising Network](https://broadsign.com/in-store-advertising-network/)
*Solution*
Enhance customer engagement and drive revenue with a comprehensive in-store advertising solution.

- **End-to-End Management** — Streamline Your Operations
- **Automated Campaign Scheduling** — Optimize Content Delivery
- **Performance Measurement and Reporting** — Ensure Accountability
- **Programmatic Advertising Integration** — Expand Revenue Streams
- **Local Signage Messaging** — Enhance Customer Experience

### [Programmatic DOOH Campaign](https://broadsign.com/launch-pdooh-campaign/)
*Service*
Execute targeted advertising campaigns across premium digital screens to reach audiences effectively.

- **Global Inventory Access** — Reach Audiences Globally
- **Real-Time Optimization** — Maximize Campaign Effectiveness
- **Comprehensive Performance Measurement** — Gain Insightful Analytics
- **Customizable Campaign Options** — Personalize Your Messaging
- **Integrative DSP Partnerships** — Streamline Your Advertising Process

## Market Segments

- **Digital out-of-home campaign and network management** (market size $300M, CAGR 12%): Capabilities to plan, schedule, serve and centrally manage content, inventory and operations across distributed DOOH screens for media owners and venue operators.
- **Programmatic DOOH exchange and supply monetization** (market size $350M, CAGR 18%): Capabilities that enable programmatic selling and monetization of DOOH inventory via exchanges and SSP functions, including brand safety, competitive separation and integrations for automated revenue generation.
- **Programmatic buying and campaign optimization** (market size $86.1B, CAGR 6.9%): Capabilities for advertisers and agencies to plan, buy, target and optimize DOOH campaigns using DSP features, data-driven targeting, dynamic creative and real-time optimization.
- **Retail media and in-store advertising** (market size $166.0B, CAGR 21.8%): Capabilities to deliver targeted promotions and advertising in-store, integrate brand campaigns with retail media partners, and measure consumer engagement.