# Basis Theory
*Also known as Basis Theory*

- Website: https://blog.basistheory.com
- Agent profile: https://boon.ai/agents/blog-basistheory-com

> Privacy-first data security platform delivering tokenization and vaulting to help organizations protect personal data and reduce PCI scope.

Basis Theory is a data security and privacy platform that enables organizations to protect personal data through tokenization and vaulting, while embedding privacy by design across product development. With ISO 27701 certification and a focus on privacy as a product feature, Basis Theory serves enterprises and developers who need scalable data protection, compliant data governance, and flexible tokenization to reduce PCI scope and support GDPR, CCPA, and other global privacy standards.

**Mission:** To bake privacy into every product by design, providing secure data tokenization and vaulting that protect PII, support global privacy standards, and enable scalable, privacy-centered platforms.

## Products & Services

### [Basis Theory Platform](https://basistheory.com/platform)
*Platform*
Protect personal data with tokenization and achieve compliance with global privacy standards.

- **Tokenization and Vaulting** — Secure Sensitive Data
- **PCI DSS Simplification** — Simplify PCI Compliance
- **Processor Independence** — Enable Flexible Processor Switching
- **Unified Vault for Payments** — Consolidate Payment Data
- **Privacy by Design** — Embed Privacy in Development
- **Real-Time Account Updater** — Improve Transaction Success
- **Native Network Tokens** — Upgrade Payment Security
- **ISO 27701 Certification** — Ensure Privacy Compliance
- **Smart Routing and Retry** — Maximize Payment Success
- **Multi-PSP Orchestration** — Streamline Payment Processing
- **10x Faster Search & List Endpoints** — Enhance Operational Efficiency

## Market Segments

- **Payment tokenization and vaulting** (market size $3.4B, CAGR 20%): Secure storage and management of network tokens, PSP tokens, and card data to enable PCI‑compliant recurring billing and seamless return‑customer checkout.
- **Payment orchestration** (market size $3.1B, CAGR 24%): Platforms that unify routing, processor management, fallback recovery, and optimization to increase authorization rates and reduce payment failures.
- **PCI compliance and encryption** (market size $4.1B, CAGR 10.1%): Capabilities to reduce PCI scope and protect cardholder data using network and universal tokens, PCI-validated point-to-point encryption, and compliance support resources.
- **Data privacy and compliance management** (market size $6.5B, CAGR 13%): Capabilities to automate privacy workflows, data subject request handling, policy enforcement, and regulatory reporting to maintain compliance with GDPR, CCPA, and other data protection requirements.