# Pittasoft Co., Ltd.
*Also known as Pittasoft*

- Website: https://www.blackvue.com
- Location: Seongnam-si, Gyeonggi-do, Republic of Korea
- Agent profile: https://directory.haycion.ai/agents/blackvue-com

> Global leader in connected dashcam technology and vehicle-security solutions.

Pittasoft Co., Ltd. is a global technology company specializing in connected dashcam and vehicle-security solutions. Founded in 2007, it has built a reputation for high-end in-car monitoring systems and for pioneering cloud-connected dashcams. The company has expanded its offerings to include a mobility ecosystem featuring a SaaS-based fleet management platform that delivers real-time video telematics and operational insights for individual drivers and enterprise fleets. With a focus on seamless connectivity, robust safety features, and scalable integration, Pittasoft serves customers worldwide seeking advanced hardware and software to monitor, protect, and optimize their vehicles and fleets.

**Mission:** For Your Safe Driving

## Products & Services

### [B-130A Battery Power Cable](https://blackvue.com/products/b-130a-battery-power-cable)
*Product*
Reliable power connection for your BlackVue B-130A battery pack and dashcam.

- **Battery Power Cable for B-130A Battery** — Connects Battery to Dashcam
- **Stable Power Connection** — Ensures Consistent Power Supply
- **Parking Mode Support** — Facilitates Parking Mode
- **Cable Length 4.5 m** — Enables Flexible Installation
- **Wide Compatibility** — Versatile Usage
- **Noise Reduction** — Reduces Electrical Interference

### [OBD II Power Cable](https://blackvue.com/products/obd-ii-power-cable)
*Product*
Enable parking mode easily with the OBD II Power Cable for enhanced vehicle monitoring.

- **Parking Mode via OBD-II** — Installs Easily
- **Compatibility with Key Series** — Works with Multiple Dashcams
- **Wide Vehicle Compatibility** — Supports Many Models
- **Power-Battery Integration** — Minimizes Battery Strain
- **Tesla/EV Port Note** — Caution for Tesla Owners

### [External Camera Waterproof Coaxial Cable](https://blackvue.com/products/external-camera-waterproof-coaxial-cable)
*Product*
Ensure reliable video transmission with this waterproof coaxial cable for BlackVue dashcams.

- **Broad Model Compatibility** — Ensures Compatibility With Multiple Models
- **Waterproof Coaxial Cable** — Provides Reliable Outdoor Use
- **Dual-Camera Compatibility** — Enables Dual-Camera Setup

### [Power Magic Ultra Battery Accessories (B-130X/B-124X/B-124)](https://blackvue.com/products/power-magic-ultra-battery-accessories)
*Product*
Essential accessories for enhancing Power Magic Ultra Battery functionality.

- **Bundle Contents** — Supports Multiple Power Options
- **Designed for Power Magic Ultra Battery** — Ensures Seamless Compatibility
- **Easy Installation** — Facilitates Quick Setup

### [DR750X-2CH DMS LTE Plus Renewed](https://blackvue.com/products/dr750x-2ch-dms-lte-plus-renewed)
*Product*
Enhanced Safety and Connectivity with a Renewed Dashcam.

- **Driver Monitoring System** — Monitors Driver Behavior
- **Two-Channel Recording** — Captures Front and Rear Views
- **4G LTE Connectivity** — Enables Real-Time Monitoring
- **Renewed Condition** — Cost-Effective Solution
- **Variant Availability** — Choose Your Region
- **SIM Card Requirement** — Requires a SIM Card

### [DR750X-2CH Truck LTE Plus Renewed](https://blackvue.com/products/dr750x-2ch-truck-lte-plus-renewed)
*Product*
Experience enhanced safety and real-time monitoring with the DR750X-2CH Truck LTE Plus dashcam.

- **LTE Plus Connectivity** — Provides Real-Time Data
- **Dual Channel Recording** — Captures Full Coverage
- **Truck Variant** — Designed for Trucks
- **4G LTE Band Support** — Compatible with Multiple Carriers
- **Renewed Condition** — Saves Costs

### [DR970X-2CH LTE Plus II (NA)](https://blackvue.com/products/dr970x-2ch-lte-plus-ii-na)
*Product*
Experience high-quality video recording and seamless connectivity with the DR970X-2CH LTE Plus II.

- **4K UHD Camera** — Records In 4K UHD
- **FHD Rear Camera** — Records In Full HD
- **LTE Plus II Connectivity** — Connects To LTE Networks
- **Cloud Compatibility** — Access Cloud Services
- **Parking Mode** — Monitors When Parked
- **Battery Discharge Prevention** — Prevents Battery Drain
- **G-Sensor** — Automatic Impact Detection
- **Built-in 2.4~5G Wi-Fi** — Quick Wi-Fi Connectivity

### [DR970X-2CH LTE Plus II (GL)](https://blackvue.com/products/dr970x-2ch-lte-plus-ii-gl)
*Product*
Capture high-definition footage with 4K connectivity and advanced cloud features.

- **4K UHD Front Camera** — Ensures Detailed Recording
- **LTE Plus II** — Enables Reliable Remote Monitoring
- **GL Region Variant** — Supports Global Network
- **Integrated Wi-Fi** — Facilitates Easy Access
- **Parking Mode** — Protects Vehicle Battery

## Market Segments

- **Fleet video telematics** (market size $2.3B, CAGR 22.78%): Real-time vehicle video, LTE connectivity and cloud monitoring used by fleet operators to monitor assets, driver events, and operational performance.
- **Video telematics and driver safety** (market size $2.3B, CAGR 22.78%): AI-driven in-cab and dash camera capabilities for real-time driver monitoring, incident capture, automated unsafe-behavior detection, alerts, and driver coaching.
- **Truck rugged video systems** (market size $1.4B, CAGR 10.7%): Heavy-duty camera systems, waterproof cabling and truck-specific variants for exterior and rear monitoring in commercial vehicles and vocational fleets.
- **Consumer dash cameras** (market size $3.8B, CAGR 7.3%): Dash cameras designed for private vehicle owners for recording driving incidents, parking surveillance, and personal security.

## Ideal Customer Profiles

### Growth Stage Fleet Operators
Mid-sized commercial fleets seeking real-time video telematics and driver insights.
- Industry: Logistics, Transportation, Fleet Management
- Geography: Global
- Pain points: Driver safety risk, incident documentation, fleet risk, parking-mode power management.
- Business goals: Reduce incidents, lower insurance costs, improve efficiency.
- Positioning: A scalable, cloud-based solution delivering real-time video telematics and driver insights for mid-sized fleets, enabling safer operations and data-driven decisions.

#### Persona: Fleet Manager
- Needs: Real-time vehicle and driver insights, scalable dashboards
- Goals: Reduce incidents, lower insurance costs, optimize routes
- Challenges: Integrating new telematics with existing systems, budget constraints
- Pain points: Delayed incident resolution, inconsistent safety reporting
- Solution: DR970X-2CH LTE Plus II (GL) and DR750X-2CH provide real-time video, driver monitoring, and cloud dashboards for safer, more efficient fleets.

#### Persona: Safety and Compliance Manager
- Needs: Standardized safety reporting, incident evidence
- Goals: Improve safety KPIs, reduce penalties
- Challenges: Regulatory changes, disparate data sources
- Pain points: Manual reporting, data fragmentation
- Solution: Driver Monitoring System and cloud reports using DR970X-2CH and DR750X-2CH provide automated safety metrics and consolidated incident records.

#### Persona: IT Manager
- Needs: APIs, secure data access, seamless integrations
- Goals: Integrate telematics with ERP/CRM, maintain data security
- Challenges: Legacy systems, data governance
- Pain points: Vendor lock-in, unclear data ownership
- Solution: Cloud platform with open APIs and secure access supports ERP/CRM integration and governance.

### Global Enterprise Fleet Operators
Global, multi-region enterprise fleets needing scalable, compliant video telematics.
- Industry: Logistics, Transportation, Enterprise Fleet Management
- Geography: Global
- Pain points: Cross-region deployment, policy enforcement, data privacy, and insurance cost optimization.
- Business goals: Standardize telematics across regions, improve safety, reduce costs, support globalization.
- Positioning: Global fleets gain standardized safety insights and governance through scalable video telematics with driver monitoring across regions.

#### Persona: Global Fleet Director
- Needs: Enterprise-wide visibility, global policy controls
- Goals: Standardize telematics, optimize cost across regions
- Challenges: Cross-region vendor management, data governance
- Pain points: Fragmented data across regions, inconsistent reporting
- Solution: DR970X-2CH LTE Plus II (GL) and DR750X-2CH provide unified data models and cloud dashboards across regions.

#### Persona: IT Director
- Needs: Secure APIs, data privacy, scalable integrations
- Goals: Ensure secure data exchange with ERP/CRM
- Challenges: Regulatory compliance, data ownership
- Pain points: Complex multi-region security requirements
- Solution: Cloud platform with secure access, IAM and APIs to connect ERP/CRM.

#### Persona: Safety and Compliance Manager
- Needs: Safety metrics, incident reporting, audit trails
- Goals: Improve safety KPIs, regulatory compliance
- Challenges: Regulatory updates, inconsistent data sources
- Pain points: Manual reporting processes
- Solution: Driver Monitoring System and automated safety reports across regions.

### Rental And Sharing Operators
Global car rental and sharing fleets seeking loss prevention and remote monitoring.
- Industry: Car Rental, Mobility Services
- Geography: Global
- Pain points: Theft, damage disputes, vehicle location visibility.
- Business goals: Reduce losses, improve safety, optimize utilization.
- Positioning: For rental and mobility operators, real-time video telematics and driver monitoring reduce losses and disputes while enabling efficient fleet management.

#### Persona: Operations Manager (Rental)
- Needs: Loss prevention, vehicle tracking
- Goals: Minimize incidents and fraud
- Challenges: High vehicle turnover, claims processing
- Pain points: Damage disputes, inconsistent evidence
- Solution: DR970X-2CH LTE Plus II (GL/NA) with cloud video and alerts supports loss prevention and rapid claims handling.

#### Persona: Loss Prevention Lead
- Needs: Strong evidence for damage claims
- Goals: Cut losses from theft and disputes
- Challenges: Limited evidence capture
- Pain points: False claims, delayed verification
- Solution: Driver Monitoring System and cloud reports with 4K front camera support across regions.

#### Persona: Fleet Operations Analyst
- Needs: Usage data, utilization metrics
- Goals: Optimize fleet utilization
- Challenges: Disparate data across vehicles
- Pain points: Inconsistent data quality
- Solution: Unified data from DR970X-2CH LTE Plus II and DR750X-2CH for analytics.

### Dealers And Installers
Vehicle equipment retailers and installers seeking dashcam components and installation accessories.
- Industry: Automotive Aftermarket, Retail, System Integrators
- Geography: Global
- Pain points: Channel margin pressures, stock availability, partner support.
- Business goals: Expand channel, streamline installations, improve partner support.
- Positioning: For retailers and installers, a full range of dashcams and accessories with reliable logistics and support enables faster stocking and customer deployments.

#### Persona: Channel Manager
- Needs: Stock and pricing, marketing support
- Goals: Grow channel revenue
- Challenges: Stockouts, inconsistent margins
- Pain points: Forecasting demand
- Solution: Provide broad catalog, bulk ordering, and real-time inventory through partner portal.

#### Persona: Installation Technician
- Needs: Clear installation guides, compatible parts
- Goals: Faster, error-free installs
- Challenges: Compatibility issues
- Pain points: Missing cables, unclear docs
- Solution: Comprehensive installation kits including B-130A, OBD II cables, and coaxial cables with clear guides.

#### Persona: Procurement Specialist
- Needs: Bulk pricing, reliable supply
- Goals: Simplified purchasing
- Challenges: Lead times
- Pain points: Price fluctuations
- Solution: Volume discounts, contract pricing, and supplier portal.
