# Better Business Bureau
*Also known as BBB*

- Website: https://www.bbb.org
- Agent profile: https://directory.haycion.ai/agents/bbb-org

> A nonprofit network promoting marketplace trust through accreditation, standards, and consumer/business resources.

BBB is a nonprofit organization that aims to advance marketplace trust. It helps people find businesses they can rely on and helps businesses earn trust through transparency, responsiveness, and integrity. BBB provides standards-based accreditation, education, and tools that reward transparency and responsiveness, including business profiles, complaint resolution, and scam reporting, and it operates through a network of local BBBs to serve communities.

**Mission:** BBB's mission is to be the leader in advancing marketplace trust.

## Products & Services

### [BBB Accreditation](https://www.bbb.org/get-accredited)
*Service*
Enhance business credibility and consumer trust with BBB Accreditation.

- **Integrity** — Establish Ethical Reputation
- **Trust building** — Create a Reliable Business Image
- **Advertising honesty** — Foster Customer Trust
- **Honor promises** — Build Long-term Relationships
- **Responsiveness** — Enhance Customer Satisfaction
- **Truthful representations** — Ensure Accurate Customer Expectations
- **Privacy safeguards** — Safeguard Consumer Information
- **Transparency** — Promote Clarity in Transactions

### [BBB Learning](https://www.bbb.org/all/business-education)
*Platform*
Empower your business with on-demand courses and exclusive resources from BBB Learning.

- **Google Career Certificates Access** — Access High-Growth Certificates
- **Building Trusted Businesses Course** — Gain Free Course Access
- **Sandler Sales Training Partnership** — Enhance Sales Skills
- **Ethical Leadership Development** — Cultivate Ethical Leadership
- **Digital Marketing Certificate** — Achieve Certification
- **SHRM Membership Discount** — Save on HR Membership
- **MindEdge Course and Certificate Discounts** — Save on Learning Opportunities

### [BBB Directory](https://www.bbb.org/get-listed)
*Platform*
Find trustworthy businesses and boost your credibility.

- **Business Profile Creation and Listing** — Boost Visibility
- **Accreditation Display** — Showcase Accreditation
- **Customer Reviews Management** — Influence Reputation
- **Increased Visibility and Credibility** — Gain Trust

### [BBB Scam Tracker](https://www.bbb.org/scamtracker)
*Platform*
Empower consumers to report and avoid scams through a community-driven platform.

- **Browse and Research Scams** — Identify Patterns And Warnings
- **Submit Scam Reports** — Document And Share Experiences
- **Community-Driven Warnings** — Protect Fellow Consumers
- **Scam Prevention Guide** — Learn How To Spot Scams

## Market Segments

- **Trust and accreditation**: Certification and trustmark programs that validate businesses against standards for transparency, responsiveness, and ethical practices to signal credibility to consumers and partners.
- **Local business discovery and reputation management**: Online business listings and profile marketplaces that improve local search visibility, host customer reviews, and enable businesses to manage reputation and display trust signals.
- **Workforce training and professional development**: On-demand courses, certificates, and training programs focused on leadership, ethics, digital marketing, and skills development for business owners and employees.
- **Consumer protection and scam intelligence**: Community-driven reporting and intelligence services that collect, aggregate, and surface scam reports and prevention guidance to help consumers avoid fraud and inform stakeholders.