# ARwall
*Also known as ARwall*

- Website: https://arwall.co
- Agent profile: https://directory.haycion.ai/agents/arwall-co

> ARwall delivers XR/AI virtual production tools and services for film, TV, advertising and immersive experiences.

ARwall is a leading XR/AI technology and services company specializing in virtual production (VP) for film, television, advertising and immersive experiences. It develops software, tools and workflows that enable real-time virtual environments and in-camera visuals, empowering studios and creators to tell ambitious stories with efficient, scalable production pipelines. With a diverse, multi-disciplinary team drawn from TV, VFX, design, mobile and games, ARwall applies patented software and systems to a wide range of industry sectors, delivering end-to-end VP solutions, services and content development.

**Mission:** To empower creators with accessible XR/AI VP tools and services that accelerate storytelling and collaboration across media industries.

## Products & Services

### [ARFX Pro Bundle](https://arwall.co/products/arfx-pro-bundle)
*Product*
Streamline your virtual production with ARFX Pro and its essential tools, including scene packs and studio capabilities.

- **Calibration Tooling** — Align Cameras Easily
- **Production-ready Virtual Sets** — Use Ready-to-Use Scenes
- **Generative AI Backdrops** — Generate Custom Backdrops Instantly
- **No Scripting Required** — Simplify Operation
- **Partner-Level Support** — Get Immediate Expert Support
- **4K Resolution Support** — Enhance Visual Quality
- **User-friendly Interface** — Navigate Easily and Efficiently

### [ARFX Pro XR Stage Bundles](https://arwall.co/products/arfx-pro-xr-stage-bundles)
*Product*
The ultimate immersive production solutions for advanced XR and virtual production.

- **High-end Components** — Deliver Exceptional Performance
- **VIVE Mars Studio Edition** — Enjoy Precise Motion Tracking
- **ARFX Infinite Studio Included** — Leverage AI For Instant Backdrops
- **Immersive Lighting Kit** — Achieve Realistic Lighting Effects
- **Installation and Training** — Master XR Production Techniques

### [ARFX App for Windows](https://arwall.co/pages/arfx-app)
*Product*
Transform your filmmaking with seamless virtual production capabilities in the ARFX App for Windows.

- **In-app Marketplace** — Access Scenes Instantly
- **Instant Asset Utilization** — Start Projects Quickly
- **Cross-Platform Roadmap** — Expand Workflow Options

### [VIVE Mars CamTrack Solution for Virtual Production](https://arwall.co/products/vive-mars-camtrack-solution-for-virtual-production)
*Product*
Achieve precise camera and actor tracking in virtual environments for enhanced virtual production.

- **CamTrack Tracking System** — Enables Accurate Tracking
- **Flexible Integration** — Supports Multiple Platforms

### [ARFX Education Excellence Basic Bundle](https://arwall.co/products/arfx-education-excellence-basic-bundle)
*Product*
Transform classrooms with immersive XR experiences through an all-in-one educational bundle.

- **ARFX Infinite Studio** — Leverage Generative AI
- **ARFX Pro Plugin Creator Lifetime License** — Unlock Advanced Tools
- **One-Year ARFX Essentials ScenePacks** — Access High-Quality Virtual Sets

## Market Segments

- **Virtual production for film and television**: Real-time in-camera virtual environments and production-ready virtual sets for film, television and advertising that enable live compositing, scene playback and on-set creative iteration.
- **XR stage hardware and integration**: Turnkey LED-volume and XR stage deployments including compute, lighting, installation, calibration and on-site integration for studio and stage operations.
- **Camera tracking for virtual production**: Real-time camera and actor tracking systems and calibration tooling that synchronize physical camera movement with virtual environments for accurate in-camera VFX.
- **Virtual production education and training**: Education-focused hardware and content bundles, hands-on training and curriculum packages that teach XR/VP workflows and provide long-term licenses and scene assets for classrooms and labs.
- **Generative virtual backdrops and content marketplaces**: AI-driven backdrop generation and curated marketplaces offering on-demand, production-ready scene packs and instant asset utilization for rapid content creation.