# AppsFlyer Ltd.
*Also known as AppsFlyer*

- Website: https://www.appsflyer.com
- Agent profile: https://directory.haycion.ai/agents/appsflyer-com

> AppsFlyer is a global, privacy-focused marketing technology company enabling brands to measure, optimize, and govern cross-channel digital campaigns.

AppsFlyer is a global technology company focused on privacy-first, trusted digital marketing intelligence. The company helps brands and app publishers measure, analyze, and optimize cross-channel performance while upholding high privacy and security standards. With a worldwide presence and thousands of brands and apps served, AppsFlyer supports customers across industries in turning data into actionable growth insights while protecting user privacy and data control. The organization emphasizes responsible growth, trust, and safer digital experiences for users, and it pursues a mission to shape a better tomorrow through social impact and responsible business practices. The platform ecosystem enables measurement, attribution, data collaboration, and related capabilities to help marketers understand performance, optimize spend, and drive meaningful outcomes across mobile, web, and connected channels.

**Mission:** We believe in a digital future where businesses grow with confidence – respecting privacy, building trust, and creating better, safer digital experiences for everyone.

## Products & Services

### [Measurement Suite](https://www.appsflyer.com/products/measurement/)
*Platform*
Unify your marketing data to optimize cross-channel performance and drive growth.

- **Cross-platform measurement** — Achieve Holistic Insights
- **Fraud protection** — Ensure Data Accuracy
- **Mobile attribution** — Connect Users to Your App
- **ROI measurement** — Optimize Marketing Spend
- **Creative optimization** — Maximize Engagement Rates
- **Incrementality** — Understand True Growth
- **Web attribution** — Unify Web and Mobile Performance
- **Audience segmentation** — Enhance Targeting Effectiveness
- **Marketing analytics** — Refine Campaign Strategies
- **Product analytics** — Enhance User Experience
- **CTV attribution** — Measure CTV ROI
- **PC & console attribution** — Link Ad Spend to Game Revenue

### [Deep Linking Suite](https://www.appsflyer.com/products/deep-linking/)
*Platform*
Connect users to relevant in-app experiences through diverse deep linking options.

- **Deferred Deep Linking** — Deliver The Perfect App Experience
- **Link Management** — Manage Every Deep Link With Speed
- **Web-to-App** — Turn Web Traffic Into App Revenue
- **Email-to-App** — Bridge The Gap Between Inbox And App
- **QR-to-App** — Turn Offline Moments Into App Growth
- **Referral-to-App** — Transform User Trust Into App Growth
- **Social-to-App** — Convert Social Engagement Into App Growth
- **Text-to-App** — Drive Instant Action From Every SMS

### [Data Collaboration Suite](https://www.appsflyer.com/products/data-collaboration/)
*Platform*
Unlock first-party data value through secure, privacy-preserving partnerships.

- **Audience activation** — Enable Multi-Channel Audience Engagement
- **Data clean room** — Enhance Data Privacy
- **Data management** — Streamline Data Organization
- **Signal hub** — Centralize Activation Signals
- **Retail media measurement** — Assess Retail Media ROI

### [Agentic AI Suite](https://www.appsflyer.com/products/agentic-ai/)
*Platform*
Enhance marketing efficiency with AI-driven automation and actionable insights.

- **Agent Hub** — Empower Marketing Workflows
- **AI Assistant** — Get Instant Insights
- **MCP** — Automate Complex Processes

## Market Segments

- **Cross-channel measurement and attribution** (market size $6.2B, CAGR 14.8%): Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.
- **Mobile deep linking and app engagement** (market size $1.2B, CAGR 14%): Deep linking and link management (deferred links, web-to-app, QR, email-to-app, referral, social and text) to drive installs, re-engagement and seamless in-app user journeys.
- **Data clean rooms and audience activation** (market size $3.2B, CAGR 21.7%): Privacy-preserving data collaboration including data clean rooms, signal hub, data management and audience activation for secure sharing, activation and retail media measurement.
- **AI-driven marketing automation** (market size $11.0B, CAGR 14%): AI-enabled automation for account research, content generation, multi-agent workflows, multi-channel lead generation, SDR activity, and SEO/AEO optimization to scale marketing operations.