# Angi
*Also known as Angi*

- Website: https://www.angi.com
- Agent profile: https://directory.haycion.ai/agents/angi-com

> Online marketplace that helps homeowners find and hire local service professionals for home projects.

Angi is a leading online marketplace that connects homeowners with pre-screened service professionals for home improvement, remodeling, and maintenance projects. The platform helps users find, compare, and hire local pros, post jobs, and access practical resources, including articles and advice and cost guides. Angi serves homeowners and professionals by offering a comprehensive directory of categories (from appliance repair and plumbing to landscaping and home interiors), licensing information, and tools to research and plan projects. Through its license check tool and educational content, Angi aims to make hiring trustworthy pros easier, more transparent, and more efficient.

**Mission:** To help homeowners complete home projects with confidence by connecting them with trusted professionals and providing clear information and cost guidance.

## Products & Services

### [Angi Pro](https://signup.angi.com/pro)
*Platform*
Connect With Homeowners To Grow Your Service Business.

- **Pro Onboarding** — Gain Immediate Visibility
- **Job Posting** — Connect With Homeowners Easily
- **Resources and Guidance** — Enhance Your Business Skills
- **Client Review Systems** — Build Trust Through Reviews

### [Angi Articles & Advice](https://www.angi.com/articles)
*Platform*
Empowers homeowners with expert insights and detailed cost information for effective project planning.

- **Educational Articles** — Gain Expert Insights
- **Cost Guides** — Estimate Project Expenses
- **Project Planning Resources** — Streamline Your Planning
- **Trusted Contributor Network** — Access Diverse Expertise

### Angi License Check Tool
*Service*
Ensure trust by verifying contractor licenses effortlessly.

- **License Verification** — Build Trust With Verified Pros
- **Access to Real-Time Verification Links** — Confirm Licenses Instantly
- **Educational Resources on Licensing** — Educate Yourself About Licensing

## Market Segments

- **Home improvement content and planning**: Capabilities that provide homeowners with educational articles, cost guides, and project planning resources to research, compare options, and budget remodeling or maintenance projects.
- **Home services marketplace and lead generation**: Platforms that connect homeowners with pre‑screened local professionals, enable job posting and matching, and generate qualified leads for service providers.
- **Contractor license verification and compliance**: Features that verify contractor licensing and surface real‑time regulatory status and licensing guidance to reduce hiring risk and support compliance.
- **Contractor reputation and review management**: Capabilities that collect, display, and manage client reviews and ratings to help professionals build trust and help homeowners evaluate providers.

## Ideal Customer Profiles

### Homeowners Planning Home Improvement Projects
North American homeowners planning home improvement projects seeking guidance and trusted contractor matching.
- Industry: Home services, home improvement, online marketplaces
- Geography: North America
- Pain points: Finding licensed, reliable professionals; comparing quotes; budget clarity; project planning
- Business goals: Complete projects on time and within budget; hire trustworthy pros
- Positioning: Helps homeowners plan, research, and hire licensed home pros with confidence through educational content, license verification, and a scalable pro marketplace.

#### Persona: Budget-Conscious Homeowner
- Needs: Clear cost guidance, transparent licensing status, reliable contractor recommendations
- Goals: Stay within budget, hire trustworthy pros
- Challenges: Unclear quotes, variable costs, difficulty vetting licenses
- Pain points: Overpay risk, delayed projects
- Solution: Angi Articles & Advice provides cost guides and planning resources; Angi License Check Tool verifies licenses during hiring, reducing risk.

#### Persona: Renovation Enthusiast Homeowner
- Needs: In-depth planning resources, local contractor options
- Goals: Achieve high-quality remodel within schedule
- Challenges: Selecting best options, coordinating timelines
- Pain points: Too many options, inconsistent guidance
- Solution: Angi Articles & Advice offers planning resources; Trusted Contributor Network provides diverse perspectives for informed decisions.

#### Persona: Time-Strapped Homeowner
- Needs: Simple, actionable guidance; fast verification of pros
- Goals: Plan and start a project with minimal effort
- Challenges: Limited time for research; overwhelmed by options
- Pain points: Information overload; uncertain trustworthiness
- Solution: Educational content and quick planning resources; license verification for reliable matches.

### Home Service Professionals On Angi Pro Platform
North American home service professionals seeking onboarding and client opportunities.
- Industry: Home services, construction, remodeling
- Geography: North America
- Pain points: Finding consistent leads; building reputation; onboarding friction
- Business goals: Grow client base; improve visibility; collect reviews; increase job conversions
- Positioning: Helps home service professionals grow their business through a scalable marketplace, client reviews, onboarding resources, and visibility features.

#### Persona: Independent Contractor
- Needs: Lead generation, simple onboarding, credible profile
- Goals: Acquire more high-quality jobs, build reputation
- Challenges: Finding consistent demand, competition
- Pain points: Marketing costs, variable pipeline
- Solution: Angi Pro onboarding, job posting, client reviews help attract homeowners and build trust; onboarding resources.

#### Persona: Small-Business Owner
- Needs: Structured onboarding, robust profile, client booking tools
- Goals: Grow revenue, streamline operations
- Challenges: Managing multiple projects, consistent pipeline
- Pain points: Lead quality variance, time spent on admin
- Solution: Onboarding tools, resources and guidance via Angi Pro.

#### Persona: Operations Lead
- Needs: Quality control, scheduling, lead management
- Goals: Deliver consistent service, maintain high reviews
- Challenges: Coordination across jobs, timely communication
- Pain points: Scheduling conflicts, missed opportunities
- Solution: Client reviews and onboarding tools help manage reputation and workflow.

### Property Managers And Real Estate Professionals
North American property managers seeking licensed contractors for multi-property renovations.
- Industry: Property management, real estate, construction
- Geography: North America
- Pain points: Coordinating multiple vendors; ensuring licensing; consistent quality across properties
- Business goals: Complete multi-property renovations on time and within budget; maintain tenant satisfaction
- Positioning: Connects property managers with licensed contractors through a trusted marketplace and licensing verification, enabling efficient multi-property project execution.

#### Persona: Property Manager
- Needs: Reliable access to vetted contractors, license verification, centralized project tracking
- Goals: Deliver renovations on schedule and within budget
- Challenges: Coordinating multiple vendors, approvals
- Pain points: Delays, inconsistent vendor quality
- Solution: Angi Pro onboarding for contractors and license verification; articles for planning;

#### Persona: Construction Coordinator
- Needs: Clear project briefs, real-time updates, vetting options
- Goals: Keep projects on track, manage vendor relationships
- Challenges: Fragmented information, miscommunication
- Pain points: Scheduling conflicts, late bids
- Solution: Pro onboarding, vendor management features; client reviews help identify reliable pros.

#### Persona: Real Estate Portfolio Manager
- Needs: Portfolio-level visibility, cost controls, vendor consistency
- Goals: Maximize ROI on renovations, minimize risk
- Challenges: Budget overruns, vendor inconsistency
- Pain points: Inaccurate cost projections, delays
- Solution: Guided onboarding for multiple vendors; access to licensing status and reviews.