# Amplify Group, Inc. *Also known as Amplify* - Website: https://www.amplifyscales.com - Agent profile: https://directory.haycion.ai/agents/amplifyscales-com > Boutique go-to-market consultancy helping B2B founders scale revenue through fractional leadership, GTM strategy, and RevOps execution. Amplify Group is a boutique go-to-market consulting firm that helps B2B founders and growth-stage startups scale revenue through strategy, coaching, and hands-on execution. The firm provides fractional leadership (CRO, CMO, Head of RevOps), GTM audits and strategy, founder-led sales transitions, RevOps build-out and optimization, and revenue enablement. It supports end-to-end revenue design with services in Revenue Strategy, Revenue Operations, and Recruiting, designed to fit startup budgets. Founded in 2022 by Jessica Schultz, Amplify Group emphasizes fearless leadership, excellence, transparency, curiosity, and inclusion, and collaborates with a network of partners and clients to accelerate growth. Their work spans case-study driven outcomes and a partner ecosystem offering tools and resources to empower revenue teams. Amplify’s mission is to make go-to-market simple(r) and scalable for founders and startups, one startup at a time. **Mission:** Our mission is to make go-to-market simple(r) and scalable for B2B founders and startups. ## Products & Services ### [ABM Intel](https://abm.amplifyscales.com) *Platform* Empowers sales and marketing with real-time insights on buying signals for timely outreach. - **Buying Signals Detection** — Detect 21 Buying Signals - **Real-Time Signal Delivery** — Receive Alerts Instantly ### [Revenue Strategy](https://www.amplifyscales.com/solutions/revenue-strategy) *Solution* Achieve sustainable revenue growth through a comprehensive strategy that integrates sales, technology, and operations. - **Founder-led Sales Transitions** — Facilitates Smooth Transitions - **GTM Audit** — Identify Critical Improvements - **Fractional Leadership** — Access Experienced Leadership - **Inbound, Outbound, and Channel Sales** — Builds Robust Revenue Channels - **Growth-stage Optimization** — Enhances Operational Efficiency ### [Revenue Operations & Enablement](https://www.amplifyscales.com/solutions/revenue-operations) *Service* Centralize and optimize revenue operations for enhanced business growth. - **Revenue Enablement** — Empowers Sales Teams - **Marketing Operations** — Optimizes Marketing Efficiency - **Sales Operations** — Streamlines Sales Processes - **Customer Success Operations** — Enhances Customer Experience - **Data-Driven Insights** — Informs Strategic Decisions ### [Fractional GTM Executives](https://www.amplifyscales.com/solutions/recruiting) *Service* Empowers B2B startups with fractional go-to-market leadership for scalable revenue growth. - **GTM Audit & Strategy** — Aligns Goals and Strategy - **GTM Leadership** — Provides Senior Leadership - **Founder-led Sales Transitions** — Facilitates Sales Transition - **RevOps Build-out & Optimization** — Improves Revenue Operations - **GTM Coaching for Executives** — Enhances Executive Skills ### [Recruiting](https://www.amplifyscales.com/solutions/recruiting) *Service* Accelerate revenue growth by sourcing and hiring top sales and marketing talent. - **Candidate Qualification** — Ensure Quality Candidates - **Talent Sourcing** — Access Top Talent - **Founder Perspective in Evaluation** — Align With Company Culture - **Role Coverage** — Diverse Role Expertise ## Market Segments - **Account-based marketing**: Capabilities that detect and prioritize intent and buying signals across named accounts to enable targeted, timely outreach by sales and marketing. - **Revenue operations**: Design, implementation, and optimization of RevOps across people, processes, systems, and data to centralize reporting, automate workflows, and improve pipeline hygiene and customer success operations. - **Fractional go-to-market leadership**: Part-time or interim CRO/CMO/Head of RevOps leadership, GTM audits, and coaching to align strategy, build teams, and transition founder-led sales without hiring full-time executives. - **Revenue talent acquisition**: Sourcing, screening, and placement of sales, marketing, and RevOps roles for startups and growth-stage companies, using founder-centric evaluation for culture and stage fit. ## Ideal Customer Profiles ### Growth-Stage B2B Technology Companies Growth-stage B2B software firms seeking scalable go-to-market and revenue operations. - Industry: Technology, Software, B2B - Geography: North America and Europe - Pain points: Fragmented GTM, founder-led sales, limited RevOps scalability - Business goals: Scale revenue, accelerate growth, improve forecasting - Positioning: A scalable GTM and RevOps approach for growth-stage B2B technology companies, combining fractional leadership, real-time signals, and aligned processes to accelerate revenue. #### Persona: Vice President Of Sales - Needs: Scalable sales playbooks, real-time pipeline visibility - Goals: Hit revenue targets with predictable growth - Challenges: Siloed teams, inconsistent data, slow decision making - Pain points: Manual reporting, misaligned incentives - Solution: ABM Intel signals and RevOps enablement align sales with real-time data and scalable processes. #### Persona: Head Of Revenue Operations - Needs: Unified revenue data model and scalable processes - Goals: Improve forecast accuracy and cycle time - Challenges: Tool sprawl, data quality issues - Pain points: Disparate systems, manual data wrangling - Solution: Revenue Operations & Enablement centralizes data and processes; ABM signals guide prioritization and coordination. #### Persona: Chief Marketing Officer - Needs: Integrated marketing plan aligned with sales objectives - Goals: Increase qualified pipeline and revenue contribution - Challenges: Marketing-silo with sales, attribution complexity - Pain points: Inefficient budgeting, slow feedback loops - Solution: Revenue Strategy aligns inbound, outbound, and channel efforts; ABM Intel informs target accounts. #### Persona: Founder And Chief Executive Officer - Needs: Clear, scalable GTM foundation and governance - Goals: Scale revenue with minimal organizational friction - Challenges: Balancing vision with execution, limited resources - Pain points: Manual processes, inconsistent growth - Solution: Fractional GTM Executives provide leadership; Revenue Strategy and RevOps enablement enable scalable execution. ### Early-Stage B2B Startups Seed to Series A B2B startups needing structured GTM and founder transitions. - Industry: Technology, SaaS, B2B software - Geography: North America - Pain points: Undefined GTM, founder-led selling hindering scale - Business goals: Establish repeatable sales processes, achieve early scalable revenue - Positioning: A structured GTM and leadership framework accelerates growth for seed-to-Series A startups, establishing repeatable sales processes and founder-led transition to scalable revenue. #### Persona: Founder And Chief Executive Officer - Needs: Clear GTM foundation and scalable framework - Goals: Prove scalable business model - Challenges: Juggling priorities, day-to-day operations - Pain points: Lack of repeatable processes - Solution: GTM Audit, Revenue Strategy, and Fractional GTM Executives help establish scalable processes and leadership. #### Persona: Head Of Sales - Needs: Sales playbooks, coaching, alignment with marketing - Goals: Hit first major revenue milestone - Challenges: Inexperience with scalable processes - Pain points: Inconsistent pipeline, long sales cycles - Solution: ABM Intel signals guide targeted outreach; RevOps enablement builds scalable processes. #### Persona: Marketing Lead - Needs: Lead generation plan, measurement and attribution - Goals: Generate early qualified pipeline - Challenges: Limited budget and data integration - Pain points: Poor attribution and ROI visibility - Solution: Revenue Strategy informs inbound and outbound strategy; ABM Intel improves targeting. ### Mid-Market B2B Technology Companies Mid-market to enterprise firms needing end-to-end RevOps and unified revenue processes. - Industry: Technology, Software, Services - Geography: North America and Europe - Pain points: Disjointed revenue teams, data silos, forecasting gaps - Business goals: Unify revenue operations, improve forecast accuracy, accelerate growth - Positioning: For mid-market B2B technology companies seeking unified RevOps, we deliver end-to-end design, executive leadership, and data-driven GTM execution to accelerate revenue. #### Persona: Chief Revenue Officer - Needs: Strategic revops roadmap and governance - Goals: Improve forecast accuracy, growth - Challenges: Tool sprawl, data fragmentation - Pain points: Inconsistent metrics, slow decision making - Solution: Revenue Strategy and RevOps enablement align revenue teams; ABM signals inform prioritization. #### Persona: Vice President Of Revenue Operations - Needs: Unified data model and governance - Goals: Forecast accuracy and operational efficiency - Challenges: Data quality and integration issues - Pain points: Manual reconciliations, fragmented dashboards - Solution: Revenue Operations & Enablement centralizes data and processes; Fractional GTM Executives provide leadership. #### Persona: Director Of Sales Operations - Needs: Sales process optimization and reporting - Goals: Improve pipeline hygiene and win rate - Challenges: Tool sprawl and adoption issues - Pain points: Lack of visibility, inconsistent reporting - Solution: RevOps enablement and data-driven insights optimize sales processes. #### Persona: Director Of Marketing Operations - Needs: Marketing operations and attribution - Goals: Align marketing with revenue goals - Challenges: Attribution complexity, data silos - Pain points: Unclear ROI and slow feedback - Solution: ABM Intel and RevOps enablement improve alignment and measurement.