# All Points Co. *Also known as APM* - Website: https://allpointsco.com - Agent profile: https://directory.haycion.ai/agents/allpointsco-com > Nationwide alternative advertising company delivering place-based and experiential campaigns for a diverse client base. All Points Co. is a nationwide media company specializing in alternative out-of-home advertising. The organization operates All Points Media, a network that delivers place-based campaigns and experiential advertising across a broad range of venues. Through its networks and in-house production capabilities, APM helps brands reach targeted audiences in everyday settings, from consumer-facing environments to public venues. APM emphasizes measurable reach and engaging experiences, offering flexible campaign options and client-focused services, including campaign planning, execution, and production through its in-house PrintWorks division. The company partners with advertisers, clients, and venue operators to create customized programs that integrate signage, branded experiences, and digital components in venues nationwide. The goal is to connect brands with relevant audiences at moments of high dwell time and attention, providing scalable solutions for local, regional, and national campaigns. It serves a diverse client base across multiple industries and markets, with a focus on accessibility, collaboration, and data-informed results. The mission is to enable innovative, place-based advertising that drives awareness, engagement, and meaningful connections between brands and consumers. **Mission:** To connect brands with audiences through innovative place-based and experiential advertising programs that drive engagement, reach, and meaningful connections across diverse venues. ## Products & Services ### [AdVan Media](https://allpointsco.com/advan-media/) *Product* Boost Brand Awareness and Engagement Through Mobile Advertising. - **Turnkey campaign management** — Experience Hassle-Free Campaign Execution - **Nationwide AdVan network** — Access Comprehensive Market Coverage - **Full-wrap and logo-based formats** — Offer Diverse Ad Formats - **Unique VR Advertising** — Immerse Consumers in Brand Experiences - **Impression guidance by venue** — Utilize Venue-Specific Estimates - **Minimum campaign duration** — Guarantee Campaign Longevity ### [Place Based Media](https://allpointsco.com/place-based-media/) *Platform* Connects brands with targeted audiences in everyday settings for effective advertising. - **Nationwide Venue Network** — Extensive Geographic Reach - **Diverse Venue Options** — Access to Multiple Advertising Locations - **Measurement of Campaign Effectiveness** — Proven Performance Data - **Campaign Duration Options** — Supports Flexible Campaign Lengths - **Flexible Display Formats** — Customization for Audience Engagement - **Community Engagement** — Strengthens Brand Loyalty ### [Production](https://allpointsco.com/production-2/) *Service* Comprehensive in-house production services for various advertising materials tailored to client needs. - **In-house PrintWorks production** — Streamline Your Print Process - **Support for AdVans and signage** — Enhance Brand Visibility - **Wide asset range** — Diverse Advertising Materials - **Templates and production specs** — Simplify Your Design Process ### [APM Digital / Impactivate](https://allpointsco.com/apm-digital-powered-impactivate/) *Platform* Enhances audience engagement through innovative digital advertising solutions. - **Digital Advertising Platform** — Streamline Digital Campaigns - **Impactivate Integration** — Foster Audience Interaction - **Live Content Integrations** — Incorporate Real-Time Content - **Interactive Charging Stations** — Provide Charging Accessibility - **Smart Boardwalk Network** — Maximize Brand Exposure ### [Boardwalk Live Feed](https://allpointsco.com/boardwalk-live-feed/) *Service* Engage visitors with real-time live streams from the Boardwalk. - **Live Video Stream** — Provides Live Streaming - **Smart Boardwalk Technology** — Employs Advanced Technology - **Campaign Integration** — Integrates With Impactivate Campaigns - **Event Streaming** — Live Event Streaming - **Live View Access** — Accessible Streaming Links ### [EV Charging Station Advertising](https://allpointsco.com/electron-charging-stations/) *Service* Engage EV drivers effectively during charging with branded stations and QR interactions. - **Branded Charging Stations** — Promote Brand Identity - **Dwell-Time Engagement** — Engage Customers Effectively - **Brand Visibility** — Enhance Brand Recognition - **Venue Targeting** — Strategically Place Advertisements - **QR-Driven Engagement** — Facilitate Consumer Interaction - **One-of-a-Kind Customer Engagement** — Dynamic Consumer Experiences ### [In-store Marketing Services](https://allpointsco.com/in-store-marketing-philadelphia/) *Service* Effectively engage consumers in their daily environments to drive foot traffic and enhance brand awareness. - **Full-service Management** — Streamline Your Campaign Process - **High-dwell-time Reach** — Maximize Consumer Engagement - **In-store Strategies** — Enhance Shopping Experiences - **QR and Data-driven Targeting** — Engage Through Technology ## Market Segments - **Place-based advertising** (market size $30.0B, CAGR 10.5%): Planning, deployment, and measurement of static and venue-based out-of-home campaigns to reach audiences during high dwell-time in physical locations. - **Digital signage and visual display** (market size $30.0B, CAGR 7%): Networked digital displays, menu boards, and video walls for dynamic in-store content and interactive customer experiences, centrally managed across sites. - **Experiential marketing** (market size $55.5B, CAGR 3.16%): Design and delivery of immersive activations and events that create multisensory brand experiences and cultural resonance. - **Production and print fulfillment** (market size $10.0B, CAGR 7%): Design-to-print production and fulfillment of campaign assets including vehicle wraps, signage, banners, and installation-ready materials to support place-based and OOH campaigns. ## Ideal Customer Profiles ### National Brand Advertisers North American consumer brands seeking measurable, immersive place-based campaigns. - Industry: Advertising, Media, Consumer Brands - Geography: North America - Pain points: Difficulty measuring in-venue impact; coordinating multi-venue campaigns; high production and logistics costs - Business goals: Increase brand reach; improve campaign ROI; optimize spend across venues - Positioning: Measurable, scalable place-based advertising that combines digital and physical experiences across venues. #### Persona: Brand Marketing Director - Needs: Unified measurement of in-venue impact, scalable program management - Goals: Grow brand reach, improve campaign ROI - Challenges: Attribution across channels, internal buy-in - Pain points: Fragmented data; long lead times; vendor coordination - Solution: Leverages AdVan Media, APM Digital / Impactivate, and Boardwalk Live Feed to deliver measurable, cross-venue campaigns with turnkey execution. #### Persona: Experiential Campaign Manager - Needs: Turnkey campaign execution, reliable partners, creative support - Goals: Deliver engaging experiences on schedule and within budget - Challenges: Venue availability, production delays - Pain points: Coordination complexity, supplier reliability - Solution: Utilizes turnkey management across AdVan Media and Impactivate to deliver immersive experiences with measurable results. #### Persona: Marketing Operations Manager - Needs: Efficient vendor management, clear ROI metrics - Goals: Streamline operation, on-time delivery, cost control - Challenges: Vendor coordination, approval cycles - Pain points: Administrative overhead, inconsistent measurement - Solution: Relies on Production, Place Based Media, and digital platforms to streamline campaigns, with production support and measurement tools. ### Regional Retailers And Venue Operators Regional retailers and venue operators seeking local, high-dwell campaigns with measurable results. - Industry: Retail, Hospitality, Local Media - Geography: North America (regional markets) - Pain points: Limited local reach; measurement gaps; coordinating local vendors - Business goals: Drive local foot traffic; increase sales; strengthen local brand - Positioning: Local, high-dwell campaigns with turnkey execution and local targeting to boost store visits and sales. #### Persona: Regional Marketing Manager - Needs: Local audience targeting, measurement by store, quick vendor onboarding - Goals: Increase local store foot traffic and sales - Challenges: Competing priorities; local venue restrictions; measurement complexity - Pain points: Fragmented data; slower cycles - Solution: Uses In-store Marketing Services and Place Based Media with Production support to execute local campaigns efficiently and measure impact. #### Persona: Store Operations Manager - Needs: Asset deployment reliability, schedule adherence, cost control - Goals: Ensure campaigns run smoothly at store level - Challenges: Logistics, asset quality, vendor coordination - Pain points: Delays, miscommunication - Solution: Dedicated production support and local venue coordination via Production and Place Based Media. ### Entertainment And Event Organizers Live events seeking immersive, boardwalk and venue-based content across venues. - Industry: Entertainment, Events, Live Experiences - Geography: North America - Pain points: Need real-time content and audience engagement; coordinating live activations - Business goals: Maximize event engagement; sponsor value - Positioning: Live-content integrations and digital boardwalk networks enable engaging experiences with turnkey activation. #### Persona: Event Marketing Director - Needs: Integrated live content, sponsor alignment - Goals: Maximize event reach and sponsor ROI - Challenges: Coordinating live elements, vendor reliability - Pain points: Last-minute changes, delays - Solution: Boardwalk Live Feed, Impactivate, and AdVan Media enable real-time content and turnkey activations across venues. #### Persona: Live Experience Manager - Needs: Reliable activation, creative support, scheduling - Goals: Deliver engaging experiences on schedule - Challenges: Coordination of multiple vendors; on-site logistics - Pain points: Delays and miscommunication - Solution: Utilizes Boardwalk Live Feed and AdVan Media for cohesive, timely activations. #### Persona: Sponsorship Coordinator - Needs: Sponsor assets alignment, measurement of engagement - Goals: Deliver sponsor value and renewals - Challenges: Vendor alignment, contract management - Pain points: Unclear attribution, fragmented data - Solution: Leverages Impactivate capabilities to align assets with live content and capture engagement metrics. ### Electric Vehicle Brand Advertisers EV brands and charging networks seeking branded exposure at charging stations with QR engagement. - Industry: Automotive, Energy, EV Infrastructure - Geography: North America - Pain points: Capturing attention at charging stops; engagement metrics - Business goals: Increase awareness among drivers; drive app downloads and visits - Positioning: Branded charging assets provide repeated exposure with measurable engagement and easy digital interactions. #### Persona: EV Charging Program Manager - Needs: Effective QR-driven engagement, trackable metrics - Goals: Boost awareness among EV drivers - Challenges: Attribution to offline interactions, renewal cycles - Pain points: Low engagement, conversion - Solution: EV charging station advertising and APM Digital / Impactivate deliver branded charging points, QR-driven interactions, and live digital content. #### Persona: Brand Manager For EV Product - Needs: Consistent brand presence across stations, measurable outcomes - Goals: Increase awareness and preference among EV drivers - Challenges: Maintaining consistency across locations - Pain points: Fragmented data, inconsistent results - Solution: Utilizes EV charging station advertising with Impactivate to deliver consistent branding and measurable interaction.