# Adyen
*Also known as Adyen*

- Website: https://www.adyen.com/
- Location: Amsterdam, The Netherlands
- Agent profile: https://directory.haycion.ai/agents/adyen-com

> Adyen provides a global, unified payments platform enabling merchants to accept payments securely across channels.

Adyen is a global payments technology company that provides a single, platform-based solution for accepting payments across channels and geographies. The company serves merchants of all sizes, enabling them to process a broad range of payment methods with transparent pricing and a unified view of transactions and data. Built on a scalable, secure infrastructure, Adyen emphasizes developer-friendly APIs, reliability, and global reach, supporting growth for businesses as they expand across markets. Beyond payments, Adyen pursues responsible leadership through social and environmental initiatives, including investments in carbon removal and a pledge to contribute to global sustainability goals. Adyen also offers a partner ecosystem and training resources to help merchants optimize their payments journey.

**Mission:** To power global commerce by delivering a unified, secure, and scalable payments platform while pursuing responsible, sustainable business practices.

## Products & Services

### [Adyen Payments](https://www.adyen.com/accept-payments)
*Platform*
Streamline all payment processes across channels with a unified solution.

- **Cross-channel payments** — Facilitates Seamless Payments
- **End-to-end payments and financial management** — Streamlines Financial Operations
- **Fraud protection at scale** — Ensures Secure Transactions
- **Customer-friendly authentication** — Enhances Security While Improving Experience
- **Data insights and ML optimization** — Boosts Decision-Making
- **Unified commerce** — Creates Cohesive Customer Journeys
- **Real-Time Risk Insights** — Gain Risk Awareness
- **Local acquiring and market expansion** — Enhances Market Accessibility

### [Adyen Issuing](https://www.adyen.com/issuing)
*Product*
Easily manage funds and spending with customizable payment card solutions.

- **Banking infrastructure and automation** — Automate Fund Management
- **Card issuing** — Issue Payment Cards
- **Card management and spending controls** — Control Spending
- **Payouts in multiple currencies** — Facilitate Multi-Currency Payouts

### [Adyen Risk Management](https://www.adyen.com/uplift/protect)
*Service*
Protects your business from fraud and enables secure payments.

- **Fraud Detection and Response** — Detect Fraud Quickly
- **Fraud Protection at Scale** — Safeguard Your Revenue
- **Optimized approval rates** — Increases Conversion Rates
- **Customer-Friendly Authentication** — Enhance Customer Trust

## Market Segments

- **Card issuing and program management**: Issuing physical and virtual payment cards, real-time card controls and spend management, and automated multi-currency payouts for platforms, marketplaces, and corporate expense programs.
- **Payments and merchant acquiring**: End-to-end acceptance of online, in-app, and in-store payments with local acquiring, unified commerce capabilities, payment data and financial management, and machine-learning optimization to improve conversions and support market expansion.
- **Fraud and risk management**: Real-time fraud detection and response, machine-learning risk controls, customer-friendly authentication flows, and optimized approval workflows to protect revenue without disrupting legitimate transactions.