# AdRoll *Also known as AdRoll* - Website: https://www.adroll.com - Agent profile: https://directory.haycion.ai/agents/adroll-com > AdRoll is a multichannel advertising platform that helps brands reach, engage, and convert customers across channels with AI-powered optimization. AdRoll is a multichannel advertising platform that helps brands grow by running full-funnel campaigns across display, social, video, mobile, and connected TV. Built on 17+ years of data and AI-driven insights, it enables marketers to target audiences, optimize bids, and measure performance across channels with built-in analytics and cross-channel attribution. The platform supports both business-to-consumer and business-to-business marketing, including capabilities for audience segmentation, intent signals, and account-based advertising workflows. It emphasizes privacy-forward data usage and integrates with hundreds of marketing tools and platforms, helping teams coordinate campaigns, unify data, and accelerate revenue. AdRoll serves organizations of all sizes seeking to improve ROAS and pipeline, with options for self-serve or managed services. **Mission:** To empower brands to grow revenue through smarter, data-driven advertising across multiple channels while protecting user privacy. ## Products & Services ### [AdRoll](https://www.adroll.com/digital-advertising-platform) *Platform* Drive full-funnel advertising with AI-powered insights across multiple channels. - **AI Assistant** — Leverage AI Insights - **Predictive AI Tools** — Identify High-Fit Accounts - **Analytics and Reporting** — Measure Campaign Impact - **Buyer Insights** — Identify High-Value Prospects - **Quality Advertising Inventory** — Maximize Campaign Reach - **Retargeting Campaigns** — Drive User Engagement - **Audiences and Segmentation** — Segment Your Audience Effectively - **Brand Awareness Campaigns** — Increase Brand Visibility - **Go-to-Market Orchestration** — Align Marketing Strategies - **Dynamic Ads** — Deliver Personalized Experiences - **Marketing Automation Builder** — Simplify Campaign Management ## Market Segments - **Performance media buying and cross-channel activation** (market size $86.1B, CAGR 6.9%): Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency. - **Retargeting and dynamic remarketing** (market size $8.7B, CAGR 11.1%): Cross-platform retargeting that personalizes ads to prior website visitors and listing viewers to increase conversion and re-engagement. - **Account-based marketing and intent scoring** (market size $1.8B, CAGR 11.24%): Audience segmentation, customer profile identification, ideal prospect targeting, and intent-based scoring to prioritize high-fit, high-intent accounts and tailor outreach. - **Cross-channel measurement and attribution** (market size $2.5B, CAGR 14%): Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI. ## Ideal Customer Profiles ### Growth Stage E-Commerce Brands Growth-stage direct-to-consumer brands seeking scalable ROAS across channels globally. - Industry: E-commerce, Retail, Consumer Goods - Geography: Global (North America, Europe, APAC) - Pain points: Fragmented data across channels, attribution gaps, high CAC, manual optimization - Business goals: Increase online revenue, improve ROAS, scale cross-channel campaigns - Positioning: Unified data, cross-channel campaign orchestration, and optimization to drive revenue for growth-stage direct-to-consumer brands. #### Persona: Growth Marketing Manager - Needs: Unified attribution, audience insights, scalable automation - Goals: Increase ROAS, grow online revenue, expand channel mix - Challenges: Siloed data, slow insights, scaling personalization - Pain points: Time-consuming reporting, inconsistent performance by channel - Solution: AdRoll provides unified cross-channel attribution, dynamic ads, and automation to optimize campaigns for growth-stage brands. #### Persona: E-Commerce Brand Manager - Needs: Clear performance dashboards, reliable experiment results - Goals: Grow overall brand revenue, improve funnel efficiency - Challenges: Balancing CAC with long-term brand goals, coordinating teams - Pain points: Disparate data sources, slow campaign iteration - Solution: AdRoll integrates data and automates campaigns across channels to accelerate revenue. #### Persona: Marketing Analytics Lead - Needs: Accurate attribution, cross-channel insights, data quality - Goals: Deliver reliable measurement, optimize spend - Challenges: Attribution modeling complexity, data integration issues - Pain points: Late insights, manual data wrangling - Solution: AdRoll's analytics, cross-channel attribution, and AI insights enable faster, reliable measurement. ### B2B Tech Companies With ABM Programs ABM-focused B2B tech firms seeking precise targeting and faster pipeline. - Industry: Software, SaaS, Technology - Geography: Global (NA, EMEA, APAC) - Pain points: Complex ABM orchestration, data silos, slow time-to-insights - Business goals: Increase target account engagement, accelerate deals, improve ABM measurement - Positioning: ABM orchestration and cross-channel advertising with measurement for technology brands pursuing fast deal velocity. #### Persona: ABM Program Manager - Needs: ABM orchestration, multi-channel ads, account-level insights - Goals: Engage target accounts, shorten sales cycles - Challenges: Data fragmentation, aligning sales and marketing - Pain points: Siloed data, slow scaling of ABM programs - Solution: AdRoll provides account-level insights, AI-powered optimization, and multi-channel ABM workflows. #### Persona: Marketing Operations Lead - Needs: Clean data, integrated tech stack, reliable measurement - Goals: Improve marketing operations efficiency, unify reporting - Challenges: Tool sprawl, integration friction - Pain points: Time-consuming data integration, inconsistent dashboards - Solution: AdRoll centralizes data, automates campaigns, and delivers cross-channel attribution for ABM programs. #### Persona: Vice President Of Growth - Needs: Executive-level insights, scalable enablement for sales - Goals: Drive revenue growth, improve forecast accuracy - Challenges: Justifying spend, cross-functional alignment - Pain points: Limited visibility across channels and accounts - Solution: AdRoll enables cross-channel orchestration and predictive insights to accelerate enterprise pipeline. ### Marketing Agencies And Multiclient Advertisers Marketing agencies managing multiple client brands seeking scalable advertising operations. - Industry: Advertising, Marketing Services - Geography: Global - Pain points: Coordinating multiple client campaigns, brand safety, reporting across clients - Business goals: Deliver measurable ROAS for clients, scale operations, retain clients - Positioning: Streamlines multi-client campaigns with cross-channel orchestration, centralized reporting, and scalable optimization for agencies. #### Persona: Client Services Director - Needs: Clear client reporting, multi-client dashboards, fast approvals - Goals: Keep clients satisfied, grow agency revenue - Challenges: Balancing client priorities, rapid platform changes - Pain points: Fragmented reporting, inconsistent results across clients - Solution: AdRoll centralizes reporting, automates optimization, and delivers cross-client insights for agencies. #### Persona: Media Planner - Needs: Cross-account audience workflows, rapid iteration - Goals: Improve ROAS across clients, streamline approvals - Challenges: Platform learning curves, time constraints - Pain points: Manual optimization, disparate data sources - Solution: AdRoll provides cross-channel automation and unified dashboards for efficient multi-client campaigns. #### Persona: Marketing Analyst - Needs: Consistent metrics, shareable reports, trend insights - Goals: Demonstrate value to clients, optimize spend - Challenges: Data wrangling across client sets - Pain points: Inconsistent client data, slow reporting - Solution: AdRoll analytics and cross-channel attribution streamline reporting and optimization.